Laura Bernardo

• Developing digital/social content for the companies of the group (Veterinary field - Hospitality - Sport - Luxury goods - Cosmetic Surgery)
• Analyzing websites using web analytics tools and companies online reputation
• Setting up and managing all social profiles of the companies
• Community manager
• E-mail marketing
• Leading organic search campaigns through SEO optimization
• Event planning

General responsibilities:

• Redesigned the company website including development of facilities such as an online course calculator and secure online booking working with web developers;
• Production of Company Newsletter, Summer Camps brochure and Language Courses Brochure;
• New advert  and promotions designs;
• Launch of the company new English Summer Camps in the province of Udine;
• Redesigned the main brochures
• Direct marketing campaign targeting past students and new clients; development of Facebook, Twitter, LinkedIn as tools;
• Copywriting and proofreading of the website translations;
• Competitor research and analysis    
• Coordinated the implementation of the Quality Manual for the ISO 9001:2008 Certificate related to the Courses Dept. implementing: the quality of the service offered, the internal procedures, staff management, customers complaints
• Built long-term relationships with customers, ensuring support in several activities: collect information, services information, projects and plans development, customer service

Academic planning and development:

•  Assisted the owners of the company with staff selection
• Implemented and monitored the academic programme 
• Fulfilled all administrative duties as needed
• Kept clear and accurate records of class attendance and work covered 
• Managed the language testing and placement in classes of new students
• Supported and managed the teaching staff 
• Carried out lesson observations and feedback 
• Supported and guided teachers through lesson observations, feedback and staff meetings 
• Dealt sensitively with enquiries on classes and levels 
• Held regular teachers’ meetings 
• Supervised student projects
• Proficient with the principles and methods for curriculum and training design 

Language Consultant

• Taught in-school and in-company in large and small groups and one-to-one setting to beginner to advanced students.
• Enhanced grammar, vocabulary, reading, listening, speaking and writing.
• Taught ESP - prepared theme-based lesson plans, teaching materials and learning activities based on student needs.
• Prepared students for Cambridge exams (KET, PET, FCE), English Proficiency Test - IELTS, Business English Certificates (BEC).
• Created trusting atmosphere through sensitivity to students' strengths, weaknesses, and personal learning styles.
• Engaged students through humor and activities designed for maximum interaction in large and small groups.
• Designed course that was appropriate to students' learning abilities and reflected their needs and interests.

EFL Teacher:

• Taught English to students of different levels and ages
• Wrote students progress reports
• Helped children in their studies and all areas of the national curriculum
• Provided general support and one-to-one assistance for pupils
• Helped children with their learning, playing and social development
• Assisted with the preparation of a comfortable learning environment
• Prepared class registers & accurately updating pupil records.
• Delivered educational programmes and assessing their impact on pupils
• Produced accurate and up-to-date records and reports as required
• Met parents at Parent Evening’s & updating them on a child’s progress
• Monitored a pupils performance throughout the year
• Planned learning activities & school trips 
• Assisted in implementing Individual Education Programmes for students
• Organized and maintaining books, learning materials and resources
• Provided extra support to children with special needs or those who speak English as a second language 

Activity Leader:

• Designed, prepared and implemented daytime and evening activities. 
• Promoted activities and excursions. 
• Helped students to and from the airport. 
• Ensured the safety of the students at all times during an activity. 
• Managed effective day to day running of the centre. 
• Managed the activities in the optimum budget.