Summary

Professional communicator with an interdisciplinary background covering linguistics, digital marketing and intercultural studies with 9 years of professional experience as a freelancer language consultant and proofreader, working for companies, translation agencies and language schools in the UK, Malta and Italy.

Experience in managing companies online presence through social channels, specialising in social media strategy in different business areas (B2B and B2C) and content production both in English and Italian. A proven record driving revenue gains and brand awareness through intelligent use of social media by increasing traffic to current employer's websites 25%-35% via social media strategy comprising Youtube, Facebook and Twitter.

Keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and Web 2.0. 

Work History

Work History
Jun 2014 - Present

Digital Marketing Specialist | Event planner | Ghostwriter | Photographer 

Amil Holding srl
  • Developing digital/social content for the companies of the group (Veterinary field - Hospitality - Sport - Luxury goods - Cosmetic Surgery)
  • Analyzing websites using web analytics tools and companies online reputation
  • Setting up and managing all social profiles of the companies
  • Community manager
  • E-mail marketing
  • Leading organic search campaigns through SEO optimization
  • Event planning
Feb 2009 - Jul 2014

Director of Studies | Language Consultant | EFL trainer

Punto Lingue snc

General responsibilities:

  • Redesigned the company website including development of facilities such as an online course calculator and secure online booking working with web developers;
  • Production of Company Newsletter, Summer Camps brochure and Language Courses Brochure;
  • New advert  and promotions designs;
  • Launch of the company new English Summer Camps in the province of Udine;
  • Redesigned the main brochures
  • Direct marketing campaign targeting past students and new clients; development of Facebook, Twitter, LinkedIn as tools;
  • Copywriting and proofreading of the website translations;
  • Competitor research and analysis    
  • Coordinated the implementation of the Quality Manual for the ISO 9001:2008 Certificate related to the Courses Dept. implementing: the quality of the service offered, the internal procedures, staff management, customers complaints
  • Built long-term relationships with customers, ensuring support in several activities: collect information, services information, projects and plans development, customer service

Academic planning and development:

  •  Assisted the owners of the company with staff selection
  • Implemented and monitored the academic programme 
  • Fulfilled all administrative duties as needed
  • Kept clear and accurate records of class attendance and work covered 
  • Managed the language testing and placement in classes of new students
  • Supported and managed the teaching staff 
  • Carried out lesson observations and feedback 
  • Supported and guided teachers through lesson observations, feedback and staff meetings 
  • Dealt sensitively with enquiries on classes and levels 
  • Held regular teachers’ meetings 
  • Supervised student projects
  • Proficient with the principles and methods for curriculum and training design 
Jan 2005 - Oct 2011

Language Consultant | EFL teacher | Activity Leader | 

Freelancer - UK | MALTA | ITALY

Language Consultant

  • Taught in-school and in-company in large and small groups and one-to-one setting to beginner to advanced students.
  • Enhanced grammar, vocabulary, reading, listening, speaking and writing.
  • Taught ESP - prepared theme-based lesson plans, teaching materials and learning activities based on student needs.
  • Prepared students for Cambridge exams (KET, PET, FCE), English Proficiency Test - IELTS, Business English Certificates (BEC).
  • Created trusting atmosphere through sensitivity to students' strengths, weaknesses, and personal learning styles.
  • Engaged students through humor and activities designed for maximum interaction in large and small groups.
  • Designed course that was appropriate to students' learning abilities and reflected their needs and interests.

EFL Teacher:

  • Taught English to students of different levels and ages
  • Wrote students progress reports
  • Helped children in their studies and all areas of the national curriculum
  • Provided general support and one-to-one assistance for pupils
  • Helped children with their learning, playing and social development
  • Assisted with the preparation of a comfortable learning environment
  • Prepared class registers & accurately updating pupil records.
  • Delivered educational programmes and assessing their impact on pupils
  • Produced accurate and up-to-date records and reports as required
  • Met parents at Parent Evening’s & updating them on a child’s progress
  • Monitored a pupils performance throughout the year
  • Planned learning activities & school trips 
  • Assisted in implementing Individual Education Programmes for students
  • Organized and maintaining books, learning materials and resources
  • Provided extra support to children with special needs or those who speak English as a second language 

Activity Leader:

  • Designed, prepared and implemented daytime and evening activities. 
  • Promoted activities and excursions. 
  • Helped students to and from the airport. 
  • Ensured the safety of the students at all times during an activity. 
  • Managed effective day to day running of the centre. 
  • Managed the activities in the optimum budget. 

Certifications

Certifications
Feb 2015 - Mar 2016

Diploma in Digital Marketing

Chartered Institute of Marketing
Jan 2013 - Dec 2015

DELTA

University of Cambridge
Mar 2014 - May 2014

Social Media Marketing

IAL FVG
Feb 2014 - Feb 2014

Facebook Advertising

IAL FVG
Aug 2008 - Sep 2008

CELTA Certificate

University of Cambridge

Education

Education
Sep 1999 - Nov 2004

English and Comparative Literary Studies

English Language and Literature - Japanese Language and Literature

Interest

  • Photography
  • Indesign
  • Blogging
  • Marketing
  • Technology
  • Drama
  • Acting
  • Singing
  • Swimming
  • Cooking
  • Writing
  • Languages
  • Cultures
  • Travelling