Interactive Coordinator/Digital Dept.
Paradise Advertising & Marketing, Inc.
Social media presence for several clients to include all aspects of social marketing and public relations. From the creation and brainstorming process to implementation to include: SEO, SEM, landing page creation, community building & management, engagement, micro-blogging, and blogging. Creation of digital plans to include mobile phone apps. Monitoring and providing feedback to encourage conversation. Manage social media campaigns and day-to-day activities. Including online advocacy, community outreach efforts, promotions, etc.
Monitor effective benchmarks for measuring the impact of social media programs. Analyze, review & report on effectiveness of campaigns in an effort to maximize results
Regularly offer feedback insights gained from social media monitoring. Monitor trends in social media tools, trends & applications.
Analyze and develop systems of metrics in order to be affective and reach goals. Observe and plan accordingly for impact analysis to stay on top of trends, and ROI in order to judge the effectiveness of the plan overall. Versed in crisis management and planning for social media.