Printing tool Download PDF


An avid learner in presentation skills which continued throughout semester juries and departmental displays. People Skills has been the Key strength and continued to support various activities interested in gaining technical & practical knowledge in the field of Visual Merchandising, Apparel & Lifestyle Accessories and understanding the working methodology of the UNITED COLORS OF BENETTON and growing Retail industry is the key objective in the coming future

Work experience

May 2011Present

visual merchandiser

united colors of benetton
  • Managing  21 stores all over Gujarat including Family, Adult and kids stores
  • Visual Presentation of Store: Standardization of visual presentation of Merchandise, Placement of fixtures as per the plannogram, preparation of all the visuals for all the stores in every season, the Planning a display calendar for the unit, Training on VM & Merchandise presentation to the retail staff and Management of Visual’s & Signage’s for in store & also for brands.
  •  Store Openings: Responsible for new store opening set-up, Merchandise Display, Co-ordination of Layout Planning with Head office, Merchandise Zoning, Merchandise ordering, Sampling of material specification according to Concept, Ordering of all peripherals required, Artwork for Store Visuals & Signage’s. interacting well at all levels in the business & build strong working relationships
  •  Responsible for Focal Points & Windows: Conceptualizing Design and Execution of Focal Points, Ensuring focal Points as per the plannograms and Conceptualizing and designing of storyboards for Windows in the Store.
  •  Event Management: Planning, Conceptualizing design & executing VM for events and Liaison with Marketing for in store communication & events. Coordination with VM, Operations & Projects team on VM Manuals implementation & other store requirement
  •  Cost Management: Preparing Purchase Order’s, Cost monitoring for VM & ensuring spends are within budgets, Maintenance of VM Peripherals and Documentation of VM activities and budgets.
  •  Vendor Management: Sourcing of Vendors for VM elements, Out sourcing VM design execution and Conducting Vendor Audits.
  • Competencies: Planning & Organizing, Technical Knowledge, Creativity, Communication, Interpersonal Skills, Monitoring & Controlling, Networking, Commercial Awareness, Budgeting and Negotiation..

Achivments and awards

  • Won certificate for “fast learner” from vm head
  •  Received certificate as  appreciation for” quality of work “from vm head
  • Selected as top ten participants for attending the training on “increasing retail space efficiency via VM and store design”


Jul 2009May 2011

fashion management



UNITED COLORS OF BENETTON (Head Office, Gurgaon, India)

Project 1

  • To Study the Market Potential of Denim Wear in India and do the Product analysis of UCB SS11 Men’s Range


9 Weeks (MAY–AUG 2010)

Project 2

  • To study the impact of Visual Merchandising on the impulse buying behavior of the customer
  • To Design the Visual Merchandise manual for the season AW11


16 Weeks (JAN-APR 2011)

  •  “Strategies in E-Retailing” as Minor Project in context to Apparel Industry
  • “Effectiveness of in-store promotional strategies for private labels”
  • Worked on a Market Research Project on “Scope of Private labels in Lingerie”.
  • Complimentary Merchandise Strategy for Fashion Accessories
  • To understand the market dynamics of unorganized synthetic market in Surat.
  • 1st prize in Case Study Competition in CEPT, University of Ahmedabad
  •   Awarded Best Speaker for spoken English competition from British Council in 2006
  •   Head, Cultural Committee in NIFT: Choreographed and organized Fashion Shows and Dance    Shows at College
  •  Organizer: Save The Tiger at Utkal Diwas for NGO Oriya Samaj in Ahmadabad
  •  Selected as the Sportswomen of the Year during intra college sports meet during graduation
  •  Active participant in Food festival and fashion show at NIFT annual fest – Spectrum Eclipse
  • Active member of cultural society “Sarang” at Graduation level
Jul 2004Apr 2007


Mata Sundari college,Delhi university