Joann Rasmussen

Joann Rasmussen

Objective

Writer and Project Manager

Summary

Writer, Project Manager and Business Development Specialist

Work History

Work History
Sep 2009 - Present

President

Solutions Delivered
Feb 2008 - Sep 2009

Contract Writer/Project Manager

Thermo Scientific

As a contract writer and illustrator, my job was to capture, create and transfer knowledge from subject matter experts to targeted audiences. To generate sales proposals, which included corporate, U.S. government contract and other government agency contracts, I collaborated with C-level executives, sales managers and engineers. While each proposal introduced unique proposals to potential customer pain points, they presented a uniform corporate image that promoted the Thermo Scientific brand.

Anyone can assemble a technical document, whether it's an owner's manual, installation manual or online help system. As an MBA-educated and experienced writer, however, my documents and online systems delivered results. Instead of filling the reader's mind with instructions, it explained processes in simple task format. Filled with illustrations that complemented those processes, end users at any level could absorb the material and hit the ground running.

With my skills, Thermo Scientific rocketed to the 21st century as I retired the MS Word and server storage system and and introduced Framemaker, RoboHelp and a Document Management System.

May 2006 - Jan 2008

Manager of Communication

CampusEAI (CEAI)

As Manager of Communication, I built the CampusEAI  brand and promoted it, which led to a 200 percent increase in global recognition, according to a trade magazine report. I drove advertising and public relations campaigns, wrote all collateral and managed marketing projects.

By developing relationships between CEAI and government agencies, educational institutions and other communities, the organization expanded memberships and clients.

Generated new business partnerships and increased consortium membership using strategic communication plan. Created trade show displays and charted new marketing leads with unique presentations and proposals.

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Dec 2004 - Feb 2006

Contract Writer/Project Manager

Microsoft Dynamics

I drove marketing campaigns for the United States Services, Tools and Training Division, which is now a part of the North American team. In addition to writing web content, online press releases and collateral, I tracked matrices to determine the results of marketing projects.

Using secondary and primary research, including partner focus groups, I helped the team discover and develop new markets. I tracked matrices to determine the results of all marketing projects.One marketing campaign resulted in a 160 percent increase in Tools sales.

When Microsoft Business Solutions transformed into Microsoft Dynamics, I updated all collateral with the new brand. 

May 2001 - Feb 2006

Contract Writer/Project Manager

QMI

Wrote internal and external newsletters; ghostwriting for engineers/management. Also wrote press releases and trade journal articles (ghostwriting). Many of my projects were translated into 6 languages for international distribution.

Feb 1999 - Feb 2001

Director of Public Relations

St. Vincent de Paul Society

Created and drove the "Y Buy New" brand that gained national recognition, national publicity,

awards and accolades.  Wrote all internal communication. Created the strategic marketing plan and transformed donation strategies.

Created collaborate programs between government and NGOs to develop programs that promoted the SVdP donation program.

Wrote proposals to governments, NGOs and businesses to create new business partnerships and donation programs.

May 1994 - Oct 1998

Account Manager

J. Remington & Associates, Inc.

Promoted from Account Coordinator after a promotion from Copywriter! Drove public relations and advertising campaigns for a variety of clients ranging from Architects to Healthcare providers to non-profit organizations.

Created business proposals to stimulate new business and secure additional accounts, which included University Hospitals, WomenCare, Krill Corp. and more.

Education

Education

Bachelor of Arts

Cleveland State University

Master of Business Administration

Cleveland State University

Certifications

Certifications

Accreditation

Public Relations Society of America