Lars Müller

Lars Müller

Work History

Work History
Nov 2008 - Apr 2011

Business Director

Mazzaferro

Mazzaferro Group2008 - 2011

Poliamide manufacturer integrated to the Transformation of Specialty Mono and multifilaments.

Head of Business - Director

General Management of the Specialties company of the Group with full P&L accountability

Reporting to the Shareholders Council with Matricial responsibility for Industrial and Financial performance of the affiliated company

·Crisis Management during 2008X2009 Market downturn. Restructuring.

·Market share stabilization and reputation recovery trough Increased service level .

·Growth, Investment and Business Plan till 2012 preparation, deployment and focus.

·Sales growth +45 % vs 2009 and EBITDA + 50% vc 2009.

Nov 2008 - Apr 2011

Business Director

Mazzaferro Group

General Management

- Business Unit Turnaround

- Restructuring

- Strategic Planning

- Market Positioning

- Team Building.

Mar 1990 - Mar 2008

Business Unit Director Latin America

Henkel

HENKEL Group 1990 – 2008

German multinational in the chemical sector with 14 billion Euros in sales and 55,000 employees.

Manager of the Performance and Excellence Project for South America 2007 – 2008

Reporting to the Regional President was responsible for the implementation and management of special projects for the Automotive, Electronics, Packaging, General Industry, Maintenance and Steel divisions, aimed at improving business efficiency by 25 % profit increase at a €130 million business.

Main achievements:

wDeveloped and implemented Best Practicesin the region.

wIncreased the Industrial Divisions profit up to 25% with the Price Excellence Project.

wManaged the product/service mix and clients reducing the complexity and costs of transactions.

wDeveloped structured procedures aimed at improving the innovation success index (market, technical and strategic feasibility studies).

wOptimized working capital by 30%.

Business Manager for Latin America – General Industry Division2003 – 2006

Reporting to the Regional President, led a direct team of 14 people being responsible for managing the General Industry business unit, with annual revenues of € 20 million in Latin America, servicing the infrastructure, automotive, electronic, transport and home appliance markets.

wIntegrated the Industrial Adhesives and Surface Treatment business units into a unit focused on strategic markets.

wEstablished Key Account Managers and technical support structures. Overturned the division’s consolidated result, resulting in a 17% return on sales.

wDeveloped and implemented Marketing Plans for purposes of launching innovative global technologies in countries throughout the region.

Business Manager for South America – Industrial Adhesives Division1998 – 2003

Reporting to the Regional President, was responsible for the business unit’s start-up and management, with annual revenues of € 9 million.

wImplemented and managed the Industrial Adhesives unit for the telecommunications, durable goods, auto-parts, furniture, and footwear markets, among others.

wIdentified and opened up new markets in the region.

wInterfaced with the head office in order to define the strategic plan and present results.

wWas responsible for the unit’s P&L.

wBuilt, structured and managed the sales teams for South America.

wDefined the product portfolio, strategic sales plan, as well as the pricing and distribution policy.

wStructured Supply Chain processes.

wImproved good practices and processes (ISO 9000, 14000, OSHA 18000 standards).

wRestructured the business unit in Argentina and downsized the Chile BU.

wCreated proactive technical customer service, introducing this service in the market.

Sales Supervisor - Loctite1996 – 1998

Reporting to the Loctite President in Brazil, was responsible for opening up and developing the Special Adhesives market in Brazil, Argentina and Chile, with annual revenues of € 4 million.

wParticipated in Loctite’s integration process after its acquisition by Henkel.

wDefined the commercial strategies for the new line of sealants and structural adhesives catering to the telecommunications market, obtaining US$ 2 million in total sales.

wIncreased sales from US$ 500 thousand to US$ 1 million within a one-year period.

wDeveloped and trained the adhesive line sales team in Brazil.

wPrepared catalogues and promotional material for product launchings.

wDefined imported product logistics along with the Supply area, optimizing inventory turnover.

Salesman - Chicago, IL. 1994 - 1996

Reporting to the Latin American Sales Manager, was responsible for opening up and developing the South American market, with annual revenues of US$ 1.8 million.

wProspected clients in the U.S. for Henkel’s new product line of polyamide-based and structural adhesives.

Salesman - Brazil1992 - 1994

Reporting to the Sales Manager in Brazil, was responsible for developing new clients for the adhesive line in the auto-parts, white line, automaker and electric-electronic markets.

wInterfaced with the head office’s Applications Engineering, Sales and Marketing areas in the United States.

wDeveloped new distributors, and organized domestic trade fairs and events.

wIncreased adhesives sales from US$ 300 thousand/year to US$ 1.5 million/year over a two-year period.

Marketing Assistant1990 – 1992

wConducted financial analyses of product portfolios.

wDownsized the product line from 300 to 100 items.

wPrepared reports on sales and the performance of salespeople, products and market.

wImplemented a results simulation system, optimizing the board’s decision-making process.

Education

Education
Aug 2006 - Dec 2007

International Executive MBA

FIA/USP

International Executive MBA

Programs in Cambridge Univesity - UK, Lignan University - China, EM Lyon - France

Aug 1989 - Dec 1993

Bachelor in Business Administration

FAAP - Fundação Armando Alvares Penteado

Objective

Commercial Executive

Business Unit Development

Startup

Managing Director

Interest

Business Cases Study

Management Education

Team Development

Sailing

Summary

International Business Unit Direction/Latin America 20+ years managing Sales, Marketing / Products and New Business in a multinational company for the Business to Business (B2B) market in Latin America

MAIN COMPETENCIES

- Start-up, management and implementation of business units, being responsible for P&L, definition, planning and execution of strategies

-Development of new markets, identification of client needs, product / service launchings and introduction of new technologies

-Relations with domestic and international clients, partners and suppliers

-Business development in North and South America, Europe and Asia

-Management and servicing of Key Accounts

-Implementation of better practices aimed at optimizing working capital

-Building and management of multidisciplinary teams

-Improvement of Supply Chain processes

-Integration of areas in business merger processes

Skills

Skills

Pricing Excellence

Development of Profitability increase projects trough Pricing Exellence and Activity Based Costing to Customers, price positioning.