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Larry Asalim

Mindshare Digital Associate Partner for Unilever

Work experience


Digital Associate Partner for Unilever

Mindshare Indonesia

A hybrid of digital strategist with a strong understanding of brand communication strategy and have worked on cutting-edge digital led, integrated communication/media, programmatic solutions for clients. With 8+ years of brand & digital experience in either a media or data analytic setting or at a technology end, you will have the ability to craft broad reaching digital strategy and drive integrated communication strategies between all types of media.

Strategic Development

  • Assume lead role in integration of client’s media efforts and demonstrate full understanding of client’s businesses and marketing objectives as basis for all future work
  • Bringing innovative/creative use of digital media and technology into early brand strategy and idea development.
  • Evolve use of measurement systems to provide greater insight into ROI of media plans with a focus on digital plans and deliver on agreed KPI’s  
  • Drive strategic & tactical innovation across media platforms, including display, video, search, mobile & social

Managing & growing digital revenue through existing & new client wins

  • Providing strategic leadership to senior clients - Lead the digital conversation with clients and drive integration between media
  • Partner with account & specialist leads to drive integrated digital solutions

Product development

  • Partner with performance, & analytics colleagues/vendors to develop outstanding & pioneering brand solutions
  • Lead on digital media investment management for best business & solution outcomes

People development

  • Driving thought leadership internally and externally
  • Managing and developing the digital team of 15 and grow the team to meet business needs
  • As the team grows, I am responsible to nurture the digital team and develop capabilities in them which will enable the team to deliver path-breaking digital innovation and make an invaluable contribution to the client’s business

Sep 2015Jan 2017

Senior Adops & Platform Integration Specialist

Big Mobile Group

Technically savvy and specialise in both advertising operation and platform integration, supporting both local and offshore Campaign Managers in delivering Big Mobile’s products and services to customers.

A proactive individual who is capable of understanding complex software systems and integrations that deliver advertising campaigns across a range of digital media environments. DSP / SSP you named it all.

Detail oriented, fast learner, have the ability to multi-task and adaptable to new technology. 

Experience in technical troubleshooting, 3rd party Rich Media vendors, site coding, campaign trafficking, optimisation and reporting, and a demonstrated ability to work effectively with clients and team members are expected.

Some of my task include:

  • Provide real-time support to Campaign Managers on the configuration of ad delivery platforms including AppNexus, Sizmek, Celtra, PocketMath, Yahoo Gemini, StackAdapt, MetaMarket, Datorama, DFP, TubeMogul and Pixalate.
  • Project manage the integration and onboarding supply from Indonesia and Australia partners / publishers including Ticketek, Future Publishing, CBS Interactive, APN ARM, Australian Radio Network (ARN), League Unlimited,  Private Media, TimeOut, Stay at Home Mum.
  • Manage the escalation and communication of technical issues to our Ad Tech vendors to ensure timely resolution of faults and outages.
  • Design, implement and maintain Big Mobile internal Ad Ops process documentation to ensure Campaign Managers have a consistent reliable knowledge base.
  • Perform configuration validation and pre-flight testing on non-standard system configurations.
  • Provide analysis and recommendations to the broader business on Ad Tech systems.
  • Communicate operational work requests with our Development Team in clear and concise language, ensuring time critical tasks are completed as quickly as possible.
Jul 2013Sep 2015

Advertising Technology Specialist (Mobile & Display, Programmatic & Native)

Yahoo7 Australia

As an Advertising Technology Specialist, I work in a dynamic environment on highly visible Ad Products, their supporting systems and technology problems. I am also responsible for defining, designing, implementing, maintaining, testing, and releasing Ad Products working with cross functional teams as well as developing new process to support internal  and external stakeholders. I am expected to be a self-starter with good understanding of Client & Server side technology and to have worked on multiple platforms including web, mobile, tablet & apps.

Self interacts internally with various teams in the company (sales, account management, marketing, advertising operations, engineering, product management) and externally with Yahoo7 clients, agencies and 3rd-party advertising

At Yahoo7, we are part of the APAC team and responsible for e-2-e Development & Delivery of Ad Products to rest of the Business by building and launching Ad Products on Yahoo7 and Partner networks. My efforts focus on the ways that Yahoo technology enables the world's biggest advertisers to enjoy immediate and accountable communication with the consumer.

  • Complete hands on Ad Products development and testing 
  • Develop and maintain internal systems which support the wider Ad-Tech team 
  • Consult on and process multi-screen ad products 
  • Work closely with Ad-Tech cross functional teams and at times with Business and Product Teams 
  • Follow project milestones, evaluate and communicate results, and investigate product features 
  • Participate in Ad Product review, system review and planning meetings 

Sep 2011May 2013

Senior Multimedia & Web Developer

Media Highway / The Hoop

Reports to Chief Executive Officer and Sales Director, responsible for the management of six offshore developers and two designers to deliver client website and social media design, marketing and communications.

  • Lead planning, creative design and implementation of website, social media and e-commerce applications.
  • Liaison with customers to determine scope, design and budget.
  • Adept at management of customer expectations.
  • Track record of delivering on time and within budget.
  • Initiate, manage and implement continuous improvements to customer interface and communications, delivery and project management and product and service offerings.
  • Acknowledged as the expert on Wordpress, Expression Engine, HTML and CSS.
  • Reengineered assignment acceptance and management system to streamline on boarding and the efficiency of accepting new work.
  • Recognised for superior optimisation that encompasses Google (and other search engines), user and accessibility friendly with ease of design and development of easily maintainable websites.
  • Demonstrated ability to work under pressure while orchestrating project management of multiple websites and social media sites simultaneously.
Feb 2010Sep 2011

Web Developer

Jdesign Perth
Reported to the Principal, responsible for customer liaison and the provision of broad services to customers. • Lead the development and implementation of improvements in the quality of services offered and workflow to ensure timely development. • Recognised as the expert on Content Management System and Wordpress development tools. • Responsible for e-commerce design and development. • Gained experience in definition and prototyping of customer requirements through to delivery and implementation.
Jun 2006Present

Freelance Web Developer

Designing, developing and implementing website solutions for a multitude of clients including small businesses and university sponsored events. Key tasks include gathering requirements from the client, using those requirements to build a mocked-up design, and then subsequently utilizing various technologies to implement a solution under the clients' supervision. Key web technologies include XHTML, CSS, JavaScript (jQuery), PHP, MySQL and Flash.
Jan 2009Present

Photographer & Art Director

Axelle Photography
An experience photographer in wedding & engagement, commercial architecture, corporate headshots, retail and foods, creative portraits.
May 2002Dec 2009

Head of Information & Communication Ministry (volunteer work)

Indonesian Family Church
Volunteering in ministry and mostly dealing with online presence, graphic design and all multimedia work onsite. Communicating and delivering messages for the church presence.


Jan 2004Jan 2006

Bachelor of Communication

Edith Cowan University Western Australia
Double major in Multimedia and Photography

Advanced Diploma of Mass Communication

Perth Institute of Business & Technology

Diploma of Mass Communication

TAFE Western Australia

Applecross Senior High School


Jan 2015Jan 2015

Doubleclick Flash & HTML5



Yunita Avreda

Big Mobile - Regional Manager (Indonesia)

Justin Orchard

Yahoo7 - Head of Sales Operation

Trent Durfee

Ex Yahoo7 - Head of Mobile Advertising Innovation Manager

Mi9 - Head of Advertising & Innovation Technology