Lawrence Kaiser

Lawrence Kaiser


Seasoned marketing professional with over 10 years experience driving strategic growth in targeted markets and gaining product visibility for industry leading technology companies.Accomplished in the planning and execution of marketing strategies in support of business goals and objectives.Expertise in directing the creation of marketing tools and the execution of marketing programs and campaigns.Solid leadership skills; able to build and guide top-performing marketing teams. Adept at communicating with customers, prospects, management, vendors, and internal departments to coordinate overall marketing efforts.

Work History

Work History
Sep 2005 - Present

Marketing Manager

Keane, Inc. - Healthcare Solutions Division

The Healthcare Solutions Division of Keane is the dedicated healthcare software and services practice of Keane, Inc., a global product and services firm.

  • Defined, developed, executed, and managed marketing campaigns to fulfill division sales goals and objectives
  • Communicated with customers, prospects, management, internal departments, and vendors to coordinate overall marketing efforts
  • Directed movement of Keane to electronic delivery of marketing materials; included HTML coding of collateral CD and packaging design
  • Defined and executed Request For Proposal (RFP) and Customer Relationship Management (CRM) processes, including software tools evaluation, selection and implementation
  • Served as Healthcare Solutions Division liaison for international, cross-functional sales team
  • Revamped regional and national trade show strategies and activities resulting in a 20% increase in qualified leads
  • Planned and managed annual client conference; increased attendance by 15%
  • Developed and executed e-mail marketing campaigns to drive attendance to trade shows, web seminars, and user conferences
  • Created, designed, and implemented Keane Intranet to improve internal communication
  • Planned and managed division marketing budget
  • Managed IBM co-marketing partnership to maximize financial and business impact.Increased co-marketing funds income five fold
  • Negotiated media buys with industry publications and blogs
  • Managed industry analyst relations
  • Planned and directed electronic lead generation campaigns
  • Collaborated with corporate web manager to maintain division website
  • Served as webmaster for clients only web portal
  • Managed relationship with outside design firm for development of new print advertisements
2003 - 2005

Sales and Service Training Manager

Outback Steakhouse

  • Trained new employees on restaurant operations and menus as well as maximizing their earnings potential and increasing restaurant profitability
  • 2004 Outback Trainer of the Year
  • #1 ranked in sales of Food, Liquor, Beer and Wine
2001 - 2002

Marketing Manager

Symon Communications

Symon Communications is a global supplier of management solutions for call centers. Symon's hardware, software and services enable companies to greatly enhance their internal and external communications by collecting and displaying real-time information and digital media content to improve call center operations and customer satisfaction.

  • Led marketing efforts on a new product category for Symon, a software solution to manage call center workforce
  • Developed sales tools including Request for Proposal template,sales presentations, product and sales training documents and on-line help system
  • Managed product launch planning as well as the creation of product collateral and other marketing materials
  • Conducted market research during initial product development phase and partnered with product development team to define market requirements for new features and functions
  • Managed Beta test program including usability testing of the product and management of Beta test customers
1999 - 2001

Marketing Manager

etalk Corporation is a $60 million software development and marketing leader in management tools for call centers.

  • Managed collateral, website, and sales tool re-branding during corporate reorganization and name change
  • Developed and implemented sales and marketing tools including a Request for Proposal template, CD based sales tools for corporate sales force including competitive analysis and research
  • Designed and implemented targeted marketing campaigns for e-talk website
  • Created and authored corporate and product brochures & collateral, white papers, and promotional materials in coordination with outside design firm
  • Demonstrated e-talk products via online, web-based presentations and industry trade shows


May 1998

B.S., Business Administration

University of Texas

Dean's List



Pragmatech Software

RFP Machine and RFP Express

Mac OS X

Adobe CS3 Product Suite

Adobe InDesign Adobe Photoshop Adobe Dreamweaver Adobe Flash


Experience using both Microsoft Frontpage and Adobe Dreamweaver

Microsoft Office



Tony Nichols

“Larry is hard working and fast learning. He can always be relied upon to complete his duties on time and worked well with deadlines. Larry's ability to work with a team and his attention to details will make him an asset to any team.”

Eric Klos

"Larry is an extremely responsive manager supporting his direct group within Keane as well as other groups involved in healthcare IT throughout Keane. He presents the Keane message professionally in various settings and develops marketing collateral and RFI responses that are responsive to customer needs and reflects Keane's product and services' strengths in support of the customer's goals."

Rebecca Washler

“Larry is a detailed, responsive professional and one of the best Marketing Managers I have worked with. Larry's skills include incredible design and creative thinking. I would recommend Larry for any position in the Marketing field.”

Jim Bilsky

"Larry is a detail oriented individual, focused on results regardless of the size or scope of the project. He goes beyond what is required, looking for a more efficient or effective manner to accomplish the team goal."

Edward Meehan

"Larry is hard working, dedicated, creative, and a pleasure to work with.Regardless of the challenges I presented him with, he always found a way to get them done ."

Al Gottlieb

"Larry is an extremely hard working individual who is very knowledgeable in the area of marketing. While at Keane he was very instrumental in expanding the tools that the organization could use to increase sales. His enthusiasm for the organization and the marketing department was contagious. I can highly recommend Larry and I know that he will be an asset to any organization."