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Summary

To communicate your ideal customer, we must first understand them. I help business owners and professionals target clients and create a consistent message for websites, social media and marketing collateral.

My writing helps search engines find your business website and people understand what you do.

My process is a combination of journalism, sales and marketing. I ask tough questions about your work and passions. My investigation into your work and customers unveils your story and how your client relates to it.

This groundwork helps us create strategy and messaging that drives qualified leads to your business and builds lasting relationships.

If you want to know more, contact me.

Would you like to discuss how I can:  *Convey your business personality?

  *Grow your current customer base?  *Increase your repeat business?

  *Discover how people will find you on Google?  *Or inspire word of mouth marketing using social media that generates fans?

Contact me today.

Work experience

Jan 2009Present

Marketing Consultant, Copywriter

Larque Goodson, Sole Proprietor
  • Schneider Training Solutions, LLC/Sandler Sales Training: Created marketing strategy, website copy, videos and press releases. Optimized web pages, web content and all marketing/PR copy for search engines. Result: Moved website to top Google rank and increased clients through free marketing tactics and public relations.
  • Next Chapter Marketing: Wrote copy for new website and press releases. Researched search engine optimization long-tail keyword phrases. Collaborated with company owner on target market development, website design and videography. Result: Grew website traffic and client leads.
  • Fish Marketing: As Business Development Director, prospected for new clients, developed brand strategy for clients and rewrote websites. Result: Expanded clientele for marketing agency. Created website content to exemplify company brand and search engine marketing.
  • LT Public Relations: Wrote public relations materials, Facebook posts and Twitter tweets for OnPoint Community Credit Union campaign. Worked with credit union marketing team to launch education promotion. Result: Landed repeat business with credit union. Generated social media fans and public awareness.
Sep 2008May 2009

Account Executive

Pinnacle Business Finance
  • Built trust with small business owners and commercial lenders by matching needs with opportunities while minimizing risk for both parties.
  • Targeted marketing I created for vendors, as a gratis perk of the relationship, engaged dialog with customers and increased sales.
  • To improve the closing ratios of my vendors, I taught sales teams how to leverage sales with monthly payment options.
Dec 2004Aug 2008

Account Executive

Advantage Business Capital
  • My credibility amongst equipment dealers, lenders and small business owners led to more than $5MM in small-ticket financing and approximately $380,000 in commission for my company in a single year.
  • My integrity stemmed from honest evaluation of business owners' needs and means, exemplary financial investigation of these businesses for commercial lenders and in-depth reports on ROI for both.
  • After doubling repeat business with existing customers, I researched business trends and partnered with growing industries such as food manufacturing and packaging so my company's profits continued to increase.
  • Injected personality into my company's marketing by implementing a plan to tell the story of its people, market niche and client successes congruently in all communication.
Sep 2000Apr 2004

Reporter/Videographer

American Broadcasting Co.
  • Increased Nielsen ratings of the ABC TV news bureau by identifying community issues and focusing on solution-driven coverage with relevance to viewers in South Dakota as well as Wyoming.
  • My reports exposed corrupt government dealings, unjust court sentences and environmental clashes.
  • My repute with crucial community leaders - including law enforcement, elected officials, fire chiefs and organization heads - led to inside information and privileged access.
  • Enhanced fire coverage during a dangerous drought by training with firefighters to gain instant access to fires and insight on fire management, prevention and funding.
Jul 1998Sep 2000

Reporter/Photographer/Designer

The Sheridan Press
  • Increased subscription sales and reader interaction by convincing the editor to initiate daily staff editorials to connect with people intimately.
  • Through diligent investigation and community confidants, I exposed miracles, political wrongdoing and balanced solutions that led to nationwide coverage.
  • My columns on city council and school board dealings caused a rise in meeting attendance as well as improved parliamentary procedure.
  • Research of people's interests and livelihoods led me to create new coverage including an agriculture beat, photo documentaries and youth features.
Sep 1995Jul 1998

Reporter/Photographer

St. Maries Gazette Record
  • Saved this community weekly paper time and money by persuading the owner to convert to digital pagination via Quark XPress.
  • My understanding of tribal autonomy led to unique rapport with tribal leaders and police, and rare coverage of the Couer d'Alene Tribe whose transactions are not public record.
  • Increased subscriptions by developing new beats, writing transparent columns and taking photos from unique perspectives, including aerial shots.
  • Captured aerial photos of natural disasters, mountain rescues and weddings.

Education

Bachelorate

University of Montana

References

Colleen Wright

I met Larque through Search Engine Academy Northwest and discovered that she is a multi-talented individual. As a former journalist, she is an expert writer and she has the knowledge to set up a video that places one in the best light. Larque helped me create a script and shoot a 25 second video to introduce people to Search Engine Academy NW. She did an excellent job guiding me through the process and helped me create a video that is simple and to the point which is exactly what I wanted. I would definitely hire Larque to help me with SEO, writing, video or photography." November 23, 2010

Simon Spykerman

"Met at PR boot camp and asked the group for input on my re-branding initiative. Larque understood what I was trying to convey and rephrased it in a way that was easier to understand and convey. Video Marketing Strategist... everyone I tell gets it instantly. Truly inspired. Thanks." December 4, 2009

Dan Berne

"Larque helped to craft the SEO strategy and develop the content for my new website. Throughout the process she demonstrated a deep level of expertise, but was also very collaborative in her approach. She has a real "let's do whatever it takes" attitude and the quality of her writing is excellent. I highly recommend her for any job that requires a high level of marketing writing and/or web content development and SEO." November 20, 2010

Glenn Roberts

"I've worked at several agencies over the last 3 years. Simply put, Larque is one of the most knowledgeable and passionate Business Development Directors that I've had the privlidge of working with at any agency. Larque's passion and drive to learn Search Engine Marketing has made her a valuable asset and contributor to the Fish Marketing team. Combine that with her professional and fun personality, and I believe that Larque will is the perfect employee who can get the job done. I have no doubts about her competence and skills and whole-heartedly recommend Larque for any positions in the future. It's been an absolute privilege working with Larque and I have 100% confidence that she will succeed wherever she goes." February 14, 2011

Jeff Schneider

"I met Larque two years ago when I was training the sales force at Advantage Business Capital in Lake Oswego. Larque fully embraced the training and the Sandler Selling System and produced results for herself and her company. Larque has contined to participate in my training classes since that time and has proven herself to be a self-starter and master networker. Larque is intelligent, passionate, dedicated and resourceful. She has the unique ability to build strong relationships with clients and prospects and establish herself as a trusted advisor to those she interacts with. If I were looking to hire a salesperson I would hire Larque in a minute!" September 10, 2009

Sean Harry

"I have hired Larque do some writing and editing for me on more than one occasion. She spent a good deal of time and effort asking probing questions to get to the heart of my needs, then she carefully crafted the words to meet them. I will hire her again and again, whenever I need just the right wording to get my point across. She's an expert and a true professional!" November 24, 2010 

Ross Reida

"Larque is a unique and rare blend of go-getter and relationship builder. It was my pleasure to watch Larque develop her book of business as a commercial equipment finance specialist with our company, always adding value and striving to serve her customers needs and goals of the company. Larque has demonstrated high levels of work ethic and personal integrity while maintaining a positive outlook on life. I wholeheartedly recommend Larque for any endeavor that she chooses." September 3, 2009

ABC-TV Scripts

Marketing materials

Public Relations

Website content (copywriting)

Skills

Commercial Lending
  Create vendor programs catered to lender and purchaser Evaluate credit reports and business financials for loans Negotiate with customers and underwriters Obtain bank references and trade ratings Track deals with leasing software Evaluate business plans and ROI  
Software
Adobe InDesign (CS4) Microsoft Office Suite QuarkXPress ACT!
Photography/Videography
News, aerial, sports, portraits, wildfires, natural disasters, business marketing, trade publications  
Marketing
Search engine marketing Content writing and editing Social media strategy and copy Public relations strategy and releases Compelling public speaker and presenter Sales account management and training