Summary

To communicate your ideal customer, we must first understand them. I help business owners and professionals target clients and create a consistent message for websites, social media and marketing collateral.

My writing helps search engines find your business website and people understand what you do.

My process is a combination of journalism, sales and marketing. I ask tough questions about your work and passions. My investigation into your work and customers unveils your story and how your client relates to it.

This groundwork helps us create strategy and messaging that drives qualified leads to your business and builds lasting relationships.

If you want to know more, contact me.

Would you like to discuss how I can:  *Convey your business personality?

  *Grow your current customer base?  *Increase your repeat business?

  *Discover how people will find you on Google?  *Or inspire word of mouth marketing using social media that generates fans?

Contact me today.

Work History

Work History
Jan 2009 - Present

Marketing Consultant, Copywriter

Larque Goodson, Sole Proprietor
  • Schneider Training Solutions, LLC/Sandler Sales Training: Created marketing strategy, website copy, videos and press releases. Optimized web pages, web content and all marketing/PR copy for search engines. Result: Moved website to top Google rank and increased clients through free marketing tactics and public relations.
  • Next Chapter Marketing: Wrote copy for new website and press releases. Researched search engine optimization long-tail keyword phrases. Collaborated with company owner on target market development, website design and videography. Result: Grew website traffic and client leads.
  • Fish Marketing: As Business Development Director, prospected for new clients, developed brand strategy for clients and rewrote websites. Result: Expanded clientele for marketing agency. Created website content to exemplify company brand and search engine marketing.
  • LT Public Relations: Wrote public relations materials, Facebook posts and Twitter tweets for OnPoint Community Credit Union campaign. Worked with credit union marketing team to launch education promotion. Result: Landed repeat business with credit union. Generated social media fans and public awareness.
Sep 2008 - May 2009

Account Executive

Pinnacle Business Finance
  • Built trust with small business owners and commercial lenders by matching needs with opportunities while minimizing risk for both parties.
  • Targeted marketing I created for vendors, as a gratis perk of the relationship, engaged dialog with customers and increased sales.
  • To improve the closing ratios of my vendors, I taught sales teams how to leverage sales with monthly payment options.
Dec 2004 - Aug 2008

Account Executive

Advantage Business Capital
  • My credibility amongst equipment dealers, lenders and small business owners led to more than $5MM in small-ticket financing and approximately $380,000 in commission for my company in a single year.
  • My integrity stemmed from honest evaluation of business owners' needs and means, exemplary financial investigation of these businesses for commercial lenders and in-depth reports on ROI for both.
  • After doubling repeat business with existing customers, I researched business trends and partnered with growing industries such as food manufacturing and packaging so my company's profits continued to increase.
  • Injected personality into my company's marketing by implementing a plan to tell the story of its people, market niche and client successes congruently in all communication.
Sep 2000 - Apr 2004

Reporter/Videographer

American Broadcasting Co.
  • Increased Nielsen ratings of the ABC TV news bureau by identifying community issues and focusing on solution-driven coverage with relevance to viewers in South Dakota as well as Wyoming.
  • My reports exposed corrupt government dealings, unjust court sentences and environmental clashes.
  • My repute with crucial community leaders - including law enforcement, elected officials, fire chiefs and organization heads - led to inside information and privileged access.
  • Enhanced fire coverage during a dangerous drought by training with firefighters to gain instant access to fires and insight on fire management, prevention and funding.
Jul 1998 - Sep 2000

Reporter/Photographer/Designer

The Sheridan Press
  • Increased subscription sales and reader interaction by convincing the editor to initiate daily staff editorials to connect with people intimately.
  • Through diligent investigation and community confidants, I exposed miracles, political wrongdoing and balanced solutions that led to nationwide coverage.
  • My columns on city council and school board dealings caused a rise in meeting attendance as well as improved parliamentary procedure.
  • Research of people's interests and livelihoods led me to create new coverage including an agriculture beat, photo documentaries and youth features.
Sep 1995 - Jul 1998

Reporter/Photographer

St. Maries Gazette Record
  • Saved this community weekly paper time and money by persuading the owner to convert to digital pagination via Quark XPress.
  • My understanding of tribal autonomy led to unique rapport with tribal leaders and police, and rare coverage of the Couer d'Alene Tribe whose transactions are not public record.
  • Increased subscriptions by developing new beats, writing transparent columns and taking photos from unique perspectives, including aerial shots.
  • Captured aerial photos of natural disasters, mountain rescues and weddings.

Education

Education

Bachelorate

University of Montana

Skills

Skills

Commercial Lending

  Create vendor programs catered to lender and purchaser Evaluate credit reports and business financials for loans Negotiate with customers and underwriters Obtain bank references and trade ratings Track deals with leasing software Evaluate business plans and ROI  

Software

Adobe InDesign (CS4) Microsoft Office Suite QuarkXPress ACT!

Photography/Videography

News, aerial, sports, portraits, wildfires, natural disasters, business marketing, trade publications  

Marketing

Search engine marketing Content writing and editing Social media strategy and copy Public relations strategy and releases Compelling public speaker and presenter Sales account management and training