Lara Falcone

Lara Falcone

EXPERIENCED MARKETING PROFESSIONAL

Summary

Currently I work in Franchise Marketing for NetSearch Direct. NetSearch Direct is a full service internet marketing agency. My current position allows me to use both sales and marketing skills in order to gain and retain accounts in the areas of Paid Search (PPC), Search Engine Optimization, Web Design, Local Directory Listings, Remarketing, Display Advertising, and Call Tracking. 

In addition to managing franchise marketing campaigns, I am also responsible for building the NetSearch Direct brand. In doing so, I create sales and product collateral, manage Netsearch's email marketing campaigns, execute trade show and convention exhibits, and foster network and vendor partnerships. I enjoy the ability to have dual roles in my current position and look forward to new endeavors. 

Portfolio: Writing + Design

Work History

Work History
Jul 2012 - Present

Franchise Marketing Coordinator

NetSearch Direct
  •  Sell and manage franchise accounts in the areas of search engine optimization, pay-per-click ads, web design, local business directory listings, re-marketing, and display advertising.
  • Work with key outside stake holders to organize all franchise related marketing programs.
  •  Collect and analyze web metrics , such as visits, time on site, transaction volume and revenue, traffic mix, click thru rates, etc.
  • Provide client service and education through monthly review meetings, presentations, and webinars.
  •  Disseminate client concerns or changes to production staff.
  • Define buyer personas and create marketing campaigns customized for each persona.
  •  Manage all of NetSearch Direct’s inbound marketing campaigns.
  • Coordinate sales and promotional strategies.
  • Plan and execute all logistics pertaining to national conventions and tradeshows.
  •  Assist with reviewing and selecting project management and sales CRM software. 
  •  Communicate project status information from production and management teams to the sales team.
  • Assist with the implementation of project plans and create corresponding workflows.
May 2011 - Jul 2012

Account Coordinator

EndGame Public Relations
  •  Managed and organized social media campaigns to build brand recognition for a national mattress distributor.
  •  Generated content and completed competitor research for blogging purposes.
  • Communicated and collaborated with webmasters, bloggers, media reps. and online editors to create monthly content schedules.
  • Evaluated new emerging media and technologies and made recommendations for their application within current campaigns.
Jun 2011 - Aug 2011

Task Force Writer

Virginia Community College System
  •  Attended VCCS Planning Retreat & wrote columns covering symposiums or events to be published on the VCCS website and blog page.
  •  Concisely communicated the ideas of the ‘Rethink Initiative’ to the general public.
Sep 2010 - Apr 2011

Alumni Fundraiser

Longwood University Office of Annual Giving
  • Built alumni relations with the goal of increasing university donations.
  • Executed well planned telephone pitches by using interpersonal skills.
  • Contacted corporate representatives, government officials, or community leaders to increase awareness of university needs and expenditures.
  • Updated donor bases.
Jan 2009 - Aug 2009

Event Coordinator

inSight Events
  • Organized and executed logistics, fundraising, and public relations for a family oriented event for a University affiliated non-profit organization.        

Education

Education
2008 - 2012

Bachelor of Arts in Communication Studies

Longwood University

Certifications

Certifications
Mar 2014 - Mar 2016

Google Analytics Platform Principles

Google Partners Academy
The Google Analytics Platform Principles Certification is awarded to individuals who complete training modules pertaining to basic data analysis and data setup within the Google Analytics platform. The certification is issued by the Google Partners Academy once the candidate has completed all training modules and passed the Platform Principles test with a 85% score or better.