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Lara Williams- Business Development

  • 757-287-4713


A problem solver with a diverse business background and proven sales professional.   Experienced in people management, portfolio management,  market analysis, goal execution, negotiation, operations improvement, technology, board presentations, channel sales, cold-calling, multi-tasking.  Proven in the areas of developing relationships,  closing sales,  prospecting, meeting customers needs and enthusiastic learner.  Able to thrive in intense, stressful situations by maintaining a clear head.  

Work History 

April 2016present

Strategic Account Manager 

Creative Workplace Interiors and Technology
  • New Business Development in Central Virginia.   
  • Develop marketing initiatives for Audio Visual Services
May 2015Present

PR and Marketing Consultant

Fair Hat Events 
  • Research and report product features for software development.  
  • Increase brand and product awareness through online promotional materials.
  • Strategize  social media campaigns.  
  • Edited and maintained websites.  Assisted in SEO 
2011May 2015

District Sales Manager

Republic National Distributing Company
  • Manage 9 million dollars and delivered a positive sales growth of 9% and achieved sales goals.   
  • Created market analysis for industry trends,  sales goals and sales leads  and developed summaries for reporting 
  • Developed go-to market strategy resulting in 23% growth for key industry segments
  • Developed new processes to modernize and streamline operations resulting in 60% reduction of waste in resources.
  • Re-organized multiple sales teams which resulted in greater efficiencies and double digit growth.  
  • Facilitated meetings bi-monthly to role play, brainstorm and develop sales strategy resulting in team buy in.   
  • Trained and mentored key employees to successful positions within the organization
  • Named District Manager of the year in  2012 and 2013.
  • Won multiple  goal based incentive programs from the organization.

Key Account Manager

Republic National Distributing Company
  • Build relationships with key accounts to achieve 6 digit dollar sales growth
  • Awarded incentive based programs 6 years in a row. 
  • Awarded Key Account Manager of the Year, 2005, 2006, 2007, 2010 and 2011
  • Named ambassador for key business partners:  Quintessa, Ehlers, Clos Pegase 
  • Created training programs in key areas of development resulting in implementation team wide and bi-weekly workshops in target accounts.  
  • Conducted presentations that tripled the membership at Two Rivers resulting in an exclusive partnership lasting seven years     
  • Created high quality and effective sales materials and presentations resulting in team company wide adoption