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Work experience

April 2018Present

Marketing Associate

PayFast (Pty) Ltd

• Assist in refinement and continued relevance of marketing and communication strategy
• Execution of marketing strategy (Google Ads, physical promotions, sponsorships etc.)
• Coordinate online advertising and liaise with marketing related suppliers as necessary
• Monitor and report on online advertising, communication and other marketing activities
• Maintain and monitor company’s online presence and reputation.
• Develop and implement strategies to improve online visibility (SEO, PPC).
• Monitor and report on website and social media analytics.
• Maintain and develop relationships with external suppliers including website developers, digital agencies and
video/animation artists.
• Handle copywriting needs (website content, newsletters, press releases, blog posts, print media content)
• Maintain and develop relationships with existing event partners.
• Coordinate event and sponsorship involvement based on agreed deliverables.
• Attend various industry related events and exhibitions related to the growth strategy of the business.
• Manage logistics associated to exhibitions and other events around the country.
• Manage company branded merchandise and related suppliers as needed.
• Support marketing related events through live-tweeting, live streaming or other social efforts as needed.

Jun 2016March 2018

Digital Marketing Assistant

Moresport (Pty) Ltd

Reference: Johan Strydom

  • Driving the content and presentation improvement and administration for the website for specific sporting categories (Team Sports, Individual Sports and Fan Gear)
  • Briefing and managing all outbound digital marketing across all categories, including setting up and briefing of weekly newsletters in Campaign Monitor
  • Measuring and reporting on all campaign results
  • Heading up Social Media activities for Sportsmans Warehouse, Outdoor Warehouse and OTG from brainstorming to execution
  • Getting the OTG brand to become a household name and favourite
Nov 2014Jun 2016

Marketing Assistant

PayFast (Pty) Ltd

References: Roslyn Lavery and Rowan Maher

  • Copy writing (website, newsletters, press releases, blog posts)
  • Coordinating of marketing activities with system improvements and changes
  • Refinement of marketing and communications strategy with Marketing Manager
  • Execution of marketing strategy (physical promotions, sponsorships)
  • Execution of social communication strategy (Twitter, Instagram, blog, newsletter)
  • Maintenance and monitoring of online presence
  • Formation of partnerships for promotional purposes
  • Coordination and monitoring of online advertising and liaising with suppliers when necessary
May 2014Nov 2014

Sales and Social Media Coordinator

African Nature Company

Reference: Kathryn Haycock
Liaise with clients and agents telephonically and via email, meet weekly budget by encouraging orders, quote and process orders timeously ensuring that clients receive their goods on the given dispatch date, visit existing clients to facilitate relationships and source new potential clients, ensure clients are satisfied with the African Nature brand and will order again, administrative tasks including processing of print and embroidery artwork set up, where possible boost public awareness via social media sites including Facebook, Twitter, Pinterest, Google+, You Tube, Instagram

Jan 2014Apr 2014

Digital Marketing and Communications Officer

Cape of Good Hope SPCA

Reference: Lise-Marie Greeff-Villet
Daily tasks include handling media and client queries over the phone and on Social Media, regularly updating the Social Media pages(Facebook, Twitter, Pinterest) as well as the website with news-worthy stories, sub-editor of FootPrints magazine, editor of the monthly Vet Shop e-newsletter, assisting with the development of publicity and creating awareness for all campaigns, tracking media coverage via print and electronic media channels, managing budgets, sourcing photographers and taking pictures for Social and Print Media platforms (http://www.spca-ct.co.za/, https://www.facebook.com/CapeofGoodHopeSPCA, http://www.pinterest.com/SPCACape/, https://twitter.com/SPCACape) Public Relations/Marketing Internship Cape of Good Hope SPCA

Jan 2013Jan 2014

PR and Marketing Internship

Cape of Good Hope SPCA

Reference: Lise-Marie Greeff-Villet
Basic tasks include handling media and client queries, Social Media and Web updates, sub-editor/writer of FootPrints magazine, PawPrints and monthly Vet Shop e-newsletter, assisting with development of publicity and awareness campaigns, tracking media coverage via print and electronic media channels, Personal Assistant and secretary to the Communications and Resources Development Manager.

Education

20142014

Digital Marketing Online Short Course

GetSmarter - UNIVERSITY OF CAPE TOWN

Highly practical 10-week online course equips learners with the practical skills and experience to confidently design and implement an effective integrated digital marketing strategy, including:

  • Setting up an effective WordPress website
  • Constructing an email newsletter
  • SEO
  • Social Media Marketing using Facebook, Twitter, LinkedIn etc.
  • Brand management in the online space
  • Measuring and interpreting website data using Google Analytics
  • Online copywriting and PR
20032008

National Senior Certificate

Bergvliet High School
  • English 1st Language
  • Afrikaans 1st Additional Language
  • Mathematics (Core)
  • Science (Physical Sciences)
  • Biology (Natural Sciences)
  • Business Studies
  • Life Orientation


20032008

National Senior Certificate

Bergvliet High School
  • English 1st Language
  • Afrikaans 1st Additional Language
  • Mathematics (Core)
  • Science (Physical Sciences)
  • Biology (Natural Sciences)
  • Business Studies
  • Life Orientation


References

Rosyln Lavery, Business Development Manager PayFast, 0845078434, [email protected] 
Lise-Marie Greeff-Villet, Communications and Resource Development Manager CoGH SPCA, 082 200 6737 / [email protected]
Helen Turkstra, Babysitting and pet sitting adhoc since 2009, 0846768070 / [email protected]
Heather Robertson, Mother, 082 894 7694
Malane Le Roux, Pet and house sitting ad hoc 2012 - 2014, 082781280

Skills

Teamwork – Play hockey at Club level: 2009 to 2018
Outgoing and bubbly – Brand Ambassador for Ajax and various MTN campaigns; Daphne Jubber Showcase 2009, 2010 and 2011; Varsity College Fashion Show 2009; Bergvliet High Fashion Show 2007; Cinders pantomime chorus member 2007
Diligent – Diligence Award from Bergvliet High School 2008
Leadership – Captain of the 2nd Hockey Team 2008, Captain of the WPCC Ladies 4th Hockey Team 2014
Organised and reliable individual with drivers licence and own car

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