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Work experience

Marketing Assistant

Nov 2014Jun 2016

References: Roslyn Lavery and Rowan Maher
Copy writing (website, newsletters, press releases, blog posts)
Coordinating of marketing activities with system improvements and changes
Refinement of marketing and communications strategy with Marketing Manager
Execution of marketing strategy (physical promotions, sponsorships)
Execution of social communication strategy (Twitter, Instagram, blog, newsletter)
Maintenance and monitoring of online presence
Formation of partnerships for promotional purposes
Coordination and monitoring of online advertising and liaising with suppliers when necessary
Marketing Assistant PayFast: Reference: Rowan Maher/Roslyn Lavery Description

Sales and Social Media Coordinator

African Nature Company
May 2014Nov 2014

Reference: Kathryn Haycock
Liaise with clients and agents telephonically and via email, meet weekly budget by encouraging orders, quote and process orders timeously ensuring that clients receive their goods on the given dispatch date, visit existing clients to facilitate relationships and source new potential clients, ensure clients are satisfied with the African Nature brand and will order again, administrative tasks including processing of print and embroidery artwork set up, where possible boost public awareness via social media sites including Facebook, Twitter, Pinterest, Google+, You Tube, Instagram

Digital Marketing and Communications Officer

Cape of Good Hope SPCA
Jan 2014Apr 2014

Reference: Lise-Marie Greeff-Villet
Daily tasks include handling media and client queries over the phone and on Social Media, regularly updating the Social Media pages(Facebook, Twitter, Pinterest) as well as the website with news-worthy stories, sub-editor of FootPrints magazine, editor of the monthly Vet Shop e-newsletter, assisting with the development of publicity and creating awareness for all campaigns, tracking media coverage via print and electronic media channels, managing budgets, sourcing photographers and taking pictures for Social and Print Media platforms (,,, Public Relations/Marketing Internship Cape of Good Hope SPCA

PR and Marketing Internship

Cape of Good Hope SPCA
Jan 2013Jan 2014

Reference: Lise-Marie Greeff-Villet
Basic tasks include handling media and client queries, Social Media and Web updates, sub-editor/writer of FootPrints magazine, PawPrints and monthly Vet Shop e-newsletter, assisting with development of publicity and awareness campaigns, tracking media coverage via print and electronic media channels, Personal Assistant and secretary to the Communications and Resources Development Manager.

Digital Marketing Assistant

Moresport (Pty) Ltd
Jun 2016Present

- Driving the content and presentation improvement and administration for the website for specific sporting categories (Team Sports, Individual Sports and Fan Gear)
- Briefing and managing all outbound digital marketing across all categories, including setting up and briefing of weekly newsletters in Campaign Monitor
- Measuring and reporting on all campaign results
- Heading up Social Media activities for Sportsmans Warehouse, Outdoor Warehouse and OTG from brainstorming to execution
- Getting the OTG brand to become a household name and favourite


Over three years experience in social media community management, content creation and marketing.


Digital Marketing Online Short Course 


Highly practical 10-week online course equips learners with the practical skills and experience to confidently design and implement an effective integrated digital marketing strategy, including:

  • Setting up an effective WordPress website
  • Constructing an email newsletter
  • SEO
  • Social Media Marketing using Facebook, Twitter, LinkedIn etc.
  • Brand management in the online space
  • Measuring and interpreting website data using Google Analytics
  • Online copywriting and PR

National Senior Certificate

Bergvliet High School
  • English 1st Language
  • Afrikaans 1st Additional Language
  • Mathematics (Core)
  • Science (Physical Sciences)
  • Biology (Natural Sciences)
  • Business Studies
  • Life Orientation


Teamwork – Play hockey at Club level: 2009 to Present
Outgoing and bubbly – Brand Ambassador for Ajax and various MTN campaigns; Daphne Jubber Showcase 2009, 2010 and 2011; Varsity College Fashion Show 2009; Bergvliet High Fashion Show 2007; Cinders pantomime chorus member 2007
Diligent – Diligence Award from Bergvliet High School 2008
Leadership – Captain of the 2nd Hockey Team 2008, Captain of the WPCC Ladies 4th Hockey Team 2014

Awards and Achievements

2014 Captain of the WPCC Ladies 4th Hockey Team (Western Province Cricket Club)
2010 Most Improved Senior Player (Fish Hoek Hockey Club)
2009 Completed PADI Advanced Open Water Scuba Diving Certificate
2008 Captain of the 2nd Ladies Hockey Team (Bergvliet High School)
2008 Diligence Award (Bergvliet High School)
2003 Service to the Community Award (Kirstenhof Primary School)