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Summary

From 2006 to the present:

Digital marketing for B2B companies operating in these industries: IT & Tech, Oil&Gas, Food & Hospitality .

Teaching & Academics

Teacher and coordinator of Advanced Study Program in“Web Communication: User Experience, SEO, Multimedia” c/o IED FirenzeGuest Lecture at Università degli Studi di Firenze, Business School "Il Sole 24 Ore", CASP Ferpi (Italian Federation for Corporate Communication).

Work Experience

2018present

Digital Marketing Specialist

Ortec Group

Digital Marketing & Data Analysis applied to support one of the leading engineering service provider for Aerospace, Aviation and Manufacturing sectors.

2018present

BI Analyst

Solor Tech | Ortec IT

Design and Implementation of the new digital lab of Ortec IT, dedicated to develop custom Cloud Software Solutions to support B2B industries.

2017present

Founder / Digital Marketing Specialist

Krein

Digital Marketing Engineering services for B2B industries. The agency implements integrated custom Marketing Solutions and BI tools for Automated Lead Generation. 

2016present

Teacher & Coordinator: Web Communication: UX, SEO, Multimedia

IED Istituto Europeo di Design

Professional training  program for web marketers and startuppers in the fields of digital governance and marketing management.

20132017

Digital Marketing Specialist

Human Company

Digital Media Management and Web Marketing coordination for the largest company in outdoor tourism. The holding is active in hospitality and food industry since 1980 owning campsites, hotels, street food markets and hostels around Europe.

20132014

Marketing Coordinator

Mercato Centrale

Marketing set-up and digital strategy. 
Almost one year before the opening, I had the chance to take part of one of the brightest and innovative Food concept in Italy. With Mercato Centrale's team we settled the marketing guidelines on which the whole communication assets should have been created.

Education

20172018

Funnel Marketing Course

Marketers Club

National Certification for Funnels Architecture and Digital Marketing tools released by Marketers Academy   

2017present

Data Science and Business Informatics

Università di Pisa

Master Course designed to meet the growing demand for professionals with an interdisciplinary skill both in informatics and in business to satisfy the increasing demand by companies to compete using analytics and forecasting methods. The graduate program is focused on Business Intelligence, Data Science and Machine Learning techniques to support decision making.

20162017

PhD+

Università di Pisa

PhD+ is a unique program aimed at fostering innovation and entrepreneurial mind-set in students and graduates of the University of Pisa, PhD students and PhDs of all Superior Graduate Schools in Tuscany, and academics. 
PhD+ is one of the best practice of training in research valorization, innovation and entrepreneurship, also recognized by the Network of Design for Resilient Entrepreneurship, within the ENDuRE European project. 

2015-jul2015-dec

Introduction to Big Data with Apache Spark (on-line course)

University of Berkeley, California

Learning about data quality, exploratory data analysis, machine learning, and logical-computational approach on data sets

2012-jan2012-jul

Education Abroad

NTNU Norwegian University of Science and Technology

Exchange program with 5 courses taken: Data Mining, Machine Learning, Artificial Intelligence, Logistics, and Innovation Management. Main application: Industry 4.0 within the Oil and Gas sector.

20012006

BSc in International Marketing 

University of Florence

Technical Marketing and Business Administration applied to innovative industries within Fashion, Textile, and Manufacturing. 

Academic Contribution

IWAMA 2012 - NTNU Trondheim 

A Taylor Made RFID-fuzzy Based Model to Optimize the Warehouse Management - L.Chirici, Y.Wang, K.Wang

NEW PROLAMAT 2013 - Dresden 

A lean Fuzzy Rule to speed-up a Taylor-made Warehouse Management process  - L.Chirici, K.Wang

published in "Digital Product and Process Development Systems" by Springer

IWAMA 2013 - NTNU Trondheim (SPRINGER “Advances in Manufacturing vol ”)

Tackling the Storage Problem through Genetic Algorithms - L.Chirici, K.Wang

published in  “Advances in Manufacturing 2013-2016” by Springer 

IWAMA 2014 - Shanghai University 

Discovering the Shortest Path in a Warehouse with an Innovative Greedy Algorithm - L.Chirici, K.Wang

published in "Advanced Materials ResearchTrans Tech Publications, Switzerland (Scientific.net)

AHFE International 2015 - Las Vegas (6th International Conference on Applied Human Factors and Ergonomics

An Agile Warehouse Management System to calculate the Shortest path through a Genetic Algorithm -

L.Chirici, K.Wang - published by Elsevier

IWAMA 2015 - Shanghai Second Polytechnic University 

Shortening the route in the warehouse: comparison between algorithmsL.Chirici, K.Wang

published in "Advanced Manufacturing and Automation V” by WIT Press

IWAMA 2016 - Manchester University 

Beyond Agile Methodologies: a Conceptual Analysis for Software Process Pipeline in the Industry 4.0L.Chirici, K.Wang

published in "Journal of Advances in Manufacturing 2017” by Springer

IWAMA 2017 - Shanghai Second Polytechnic University

Big Data Analysis in click prediction - L.Chirici, K.Wang

published in "Advances Manufacturing and Automation VII” by Springer