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I am a  business graduate with a specialization in marketing and business analytics. I am graduating from a 5-year program in March 2016 with 2 years of full-time work experience. A driven individual, team player, and a problem solver at the work place.

Highlighted Work Experiences

Publicis Health Media

Mar 2015Sep 2015

Associate Media Planner (Philadelphia, USA)

  • Produced 7 competitive reports from Kantar Evaliant industry data to survey competitors' past activities and make predictions on upcoming quarter's activities
  • Interpreted SPSS cross tabulation data to build  visual reports on patients’ profiles, personas, consumers’ habits, and physicians’ profiles for new business pitches
  • Monitored ongoing campaign delivery progress by pulling  weekly delivery reports across 3 pharmaceutical product media plans to ensure partners' performances
  • Recommended monthly optimizations that are presented in client reports for 3 Rx pharmaceutical products’ media plans (over 20 partners and US$17 million in media budget) deriving insights from analytics dashboards, partners’ reports, and competitors’ activities
  • Collaborated with and acted as liaison among over 20 external media partners, ad exchange, media tech, and analytics teams to ensure seamless and effective execution of media plans

Client Portfolio: Mylan Specialty (EpiPen & Perforomist), UCB (Vimpat)

CFC Finance

Apr 2014Aug 2014

Marketing Officer (Sydney, Australia)

  • Designed company branding in collaboration with the CEO and produced 7 types of promotional collaterals utilizing Illustrator and Photoshop
  • Optimized company’s presence at a major trade show by planning and negotiating venue kiosk collaterals and marketing materials managing a budget of over $11,000
  • Designed 9 email campaigns reaching up to 1,500 segmented subscribers using Mailchimp analytics reports to measure and optimize performances
  • Managed company’s social media channels (YouTube, Facebook, Twitter, and LinkedIn) with an increase of 270% in Facebook audience combining both organic and paid search
  • Planned events including a staff retreat, a salsa social event, and an in-house seminar


Apr 2013Sep 2013

Marketing Co-Op (Pennsylvania, USA)

  • Produced 6 market analysis for chief executives identifying global missing markets across 6 industries (retail, aviation, logistics, metals, natural resources, and rail)
  • Consolidated the Quintiq Marketing Playbook providing over 100 pages of company marketing guidelines and best practices for Quintiq marketers
  • Increase brand awareness through SEM by managing $10,000 fund


Jul 2012Sep 2012

Assistant to CFO (Hanoi, Vietnam)

• Restructured Siemens Vietnam's Intranet site to improve user interface
• Updated daily news and industry content on Siemens Vietnam's Intranet to increase site traffic
• Prepared financial slides for C-level bi-weekly business meetings using PowerPoint and Excel


Drexel University

Sep 2011Mar 2016

Bachelor of Science in Business Administration | Business Analytics & Marketing

Double-Major Program, GPA: 3.5/4.0

Dean's Scholarship, covering 75% tuition & fees, Sep 2011 - Mar 2016

Cultural Exchange Semester, City University of Hong Kong, Sep 2014 - Dec 2014

Teaching Assistant, Foundations of Business, Sep 2015 - Dec 2015



Pivot, Solver, Data Table, H-Lookup, V-Lookup

Vietnamese (Native Level)
Others (SAS, SQL, HTML)


American Marketing Association

Jun 2013Jul 2013

Marketing Research

Self-taught a course of marketing research from the American Marketing Association

Community Involvement

Research Assistant, Jul 2011 - Sep 2011

Save the Children, Emergency Response Team

I collected and prepared data by quantifying 250 data samples utilizing Excel. I also travelled with the team on a 14-day field trip throughout rural areas in Vietnam to host 12 trainings on "Utilizing Microfinance Loans in collaboration with SOS International.

Marketing Ambassador & Sponsorship Director, 2012 - 2014

Ascend Student Chapter 

As the Marketing Ambassador, I maintained relationships with professors, local employers, and students to find guest speakers and generate interests for Ascend events. As the Sponsorship Director, I was able to raise $12,000 alongside my teammates by networking with local employers and writing proposals.

Lectures & Diversity Event Planner, 2012 - 2013 

Drexel Campus Activities Board

With the Lectures & Diversity team within CAB, I was responsible for creating and executing events on campus including Drexel's Best Dance Crew, Japanese Garden Tours, and more.

Soprano Singer & ICCAs Contestant, 2013 - 2014

Drexel Cleftomaniacs 

Our group of 12 co-ed a cappella singers performed at various campus shows and city gigs and participated in the International Championship of Collegiate A Cappella - Regional.

Singer & Show Host, 2012 - 2015

Drexel Vietnamese Student Association

I contributed to the Cultural Show 2013 and 2015 and the New Year Banquet 2012 with singing and fan dancing performances as well as hosting.


Joe Zagerman, Adjunct Professor, Drexel University

Kiersten Ryan, Media Supervisor, Publicis Health Media

Priscilla Lo, Group Vice President, Publicis Health Media

George Kanellis, Chief Executive Officer, CFC Finance

Jeffrey Vail, Chief Marketing Officer, Quintiq