• Huntington Beach CA

Lana Phillips

Work History

Work History

eCommerce /Social Media Management

  • Created daily social content, community management, and building brand awareness
  • Grew the company's Facebook to over 150,000 likes, and their Twitter presence to nearly 20,000 followers
  • Produced digital marketing plans centered on engaging experiences, devised through regular research of emerging media trends
  • Implemented retargeted and contextual PPC display advertisements
  • Produced editorial content and setup blogger outreach for guest featured posts
  • Oversaw tracking and analysis of all social marketing efforts, and reported data throughout the organization using analytics tools

MKM - US Open/Taste of Brews

Web Developer/Digital Marketing Manager

  • Designed, developed, and maintained company websites on WordPress platform
  • Developed comprehensive marketing strategy that included print, radio, digital, and guerrilla advertising
  • Took part in creating concepts, reviewing, and proofing copy for marketing initiatives
  • Created blog to position brand as an online community and industry resource that grew to 3, 000 subscribers by its first event launch
  • Developed Facebook fan page that has over 4, 000 likes and 1, 600 visits, and implemented geo-targeted
  • Facebook Ads which accounted for 30% of ticket sales Executed on-site event coordination and set-up for 2, 000+ attendees for multiple events

Local Search Analyst

  • Managed 30+ national and international client location and social media accounts totaling over 15,000 locations
  • Maintained client relationships and provided excellent customer service to all clients by conducting monthly account analyses and status reporting
  • Worked with Facebook, Foursquare, Google+, Yahoo, Bing and several tertiary engines with a goal of increasing online traffic and converting it to foot traffic
  • Conducted detailed social media, local search and SEO reporting for clients
  • Maintained client relationships and provided excellent customer service to all clients by conducting monthly account analyses and status reporting
  • Monitored and analyzed KPIs for all SEO, SEM, and Social digital campaign efforts
  • Lead a team of 8 contractors to execute various tasks and processes associated with maintaining all client location information on several search engines.

Email Marketing Analyst

  • Works cross-functionally with Editorial, Data/CRM and Creative teams to plan, manage and execute high-volume email campaigns
  • Works within email marketing principles and best practices (A/B Testing) to ensure email messages are properly constructed to meet industry standards
  • Conducts analysis of results and develop testing plans to continuously improve email performance
  • Sends bi-weekly emails to subscribers of newsletter subscription created to compliment blog and grew contact database 127%
  • Create, manage, and connect drip campaigns to segmented audiences which has resulted in 3 closed deals within 5 months, generating $300,000 in revenue
  • Pulls reports, interpret data to obtain ROI, and make proposals to optimize the automation campaign objectives
  • Delivers quarterly reporting by providing analysis of clients’ digital marketing performance




Marketing Automation
Content Marketing
Social Media
Email Marketing
Digital Advertising



Google AdWords Certified

Google Partners



Jennifer Hernandez

Event Manager - (562) 338-4925

Durba Samanta

Graphic Designer - (949) 981-0506

Rio Iwashita

Campaign Manager - (714) 661-9175