• Philadelphia, US PA
Lan C. Doan

Lan C. Doan

Work History

Work History

Publicis Health Media

Apr 2015 - Sep 2015

Associate Media Planner

CFC Finance

Apr 2014 - Aug 2014

Marketing Officer (Sydney, Australia)

As the only marketing officer in the company, I had the opportunity to take initiatives and manage projects with the support from company CEO. Some highlighted projects include:

Trade show presence

Over 1.5 months, I worked to optimize company’s awareness, lead generation, and sales at an 11,000-visitor, 3-day trade show, managing a specific budget. Leading up to the company’s first attendance in a major industry trade show, I worked with the CEO to revamp the company branding. I also had an opportunity to design the company’s branding materials including banners, flyers, bottle labels, and others using Illustrator and Photoshop and coordinated with suppliers to produce all show materials. (work examples in portfolio below)

Website development

To launch the CFC new website, I did intensive research to assist CEO’s decision in choosing website design providers, industry best practices, site optimization, content marketing, and video production. I also participated in all meetings with prospective partners  and helped design the website and produce videos.

Telemarketing campaign

Over a 2-month period, I helped the team make 10-15 weekly calls in a telemarketing campaign with a real state partner to raise brand awareness and value proposition. In addition to phone calls, I have also followed up with content marketing via email.

Others

  • Ran 9 email campaigns reaching up to 1,200 segmented subscribers using Mailchimp
  • Managed company social media (YouTube Channel, Facebook, Twitter, and LinkedIn) with an increase in 270% of Facebook audience using both paid and organic SEO
  • Managed company database of over 2,000 contacts using Base CRM and AFG Flex
  • Participated in the development and creation of the company’s vision, mission, and core values through a 5-week program
  • Planned and managed multiple company events including a 3-day staff retreat, a 40-person salsa night, and an in-house seminar with limited budgets

Quintiq

Apr 2013 - Sep 2013

Marketing Co-op (Radnor, PA)

  • Produced 7 competitive analysis for industries including Metals, Logistics, Aviation, Natural Resources, Rail, and Retail in collaboration with CMO and EMEA directors
  • Managed brand awareness through SEO utilizing $10,000 fund
  • Compiled a 147-page Marketing Guidelines for Quintiq global marketers
  • Managed ad-hocs such as trade show scheduling, website headlines, and customer brochures final edits using Illustrator and InDesign

Siemens

Jul 2012 - Sep 2012

Summer Intern (Hanoi, Vietnam)

  • Restructured Siemens Vietnam's internal site to improve user interface
  • Updated daily news and industry content on Siemens VN's Intranet to increase site traffic
  • Prepared financial slides for C-level bi-weekly business meetings using PowerPoint and Excel

Education

Education

Drexel University

Sep 2011 - Sep 2015

Bachelor of Science in Business Administration, Major in Marketing, GPA: 3.4

New Product Development New Media Marketing Customer Analytics Business Statistics II

City University of Hong Kong

Sep 2014 - Dec 2014

Cultural Exchange Program

Creativity in Marketing • Marketing Intelligence • Fantasy in Literature

Community Involvement

  • Marketing Ambassador & Sponsorship Director, Drexel Ascend Student Chapter, 2011-2014
  • Event Planner, Drexel Campus Activities Board, 2012-2013
  • Soprano Singer & ICCAs Participant, Drexel Cleftomaniacs, 2013-2014
  • Emcee, Host & Singer at multiple events, Drexel Vietnamese Student Association, 2011-2014

Skills

Skills
Vietnamese
HTML/CSS
Adobe Photoshop
Adobe Illustrator

Certifications

Certifications

Marketing Research Certificate

May 2013 - Present

American Marketing Association

Self-taught course on marketing research fundamentals, steps, and tools

Dean's Scholarship

Aug 2011 - May 2016

Lebow College of Business

Academic scholarship covering 75% Drexel tuition and fees

Portfolio | CFC Finance Branding Project