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Work experience

Jun 2017Present

Content / Digital Planner

Optimum Media Direction


  • Manage all aspects of clients' content platforms and implement content strategy
  • Liaise with various parties including vendors for execution of ideas and quality control of deliverable


  • Develop and monitor digital advertising campaign for clients
  • Optimize campaign performance with the assistant of tracking tools 
Nov 2016Jun 2017

Digital Specialist

Project Orbis International, Inc.
  • Raise individual donations by executing digital marketing strategies 
  • Present market trends and performance of online channels on a weekly basis
  • Do research and advise best-practices of search, video and social media tactics
  • Coordinate with vendors and explore opportunity in digital fundraising
Aug 2015Nov 2016

Marketing Executive

New iMedia Solutions Limited
  • Manage social media, websites content and all online paid campaigns
  • Coordinate with internal and external parties to ensure smooth execution of marketing activities
  • Organize event and seminar for promoting digital marketing solutions
Aug 2014Jun 2015

Facebook Administrator (

Hong Kong Baptist University


Sep 2013Jul 2015

Bachelor of Business Administration (Information Systems and e-Business Management Concentration)

Hong Kong Baptist University
Jul 2014Jul 2014

International Summer Academy (Exchange)

IESEG School of Management (Paris)
Sep 2011Jul 2013

Higher Diploma in Business Systems

HKU SPACE Community College
Sep 2004Jun 2011

Secondary School (HKALE)

Chong Gene Hang College