Group Marketing VP - Marketing & Business Development
Heading the group marketing communications, primary responsibility is to re-position the number 3 Indian computer brand Chirag to enhance the brand equity. Initiated National marketing activities and launched new path breaking product campaigns.
Currently setting up 250 exclusive Franchise Stores across India.
- Implemented Channel Loyalty Program to increase the sales and number of partners
- Launched new products like Tablets and own branded peripherals exclusively for own retail
- Setup team for effective production controls and tie-ups for the entertainment division
- Created new brand/sub-brands for different divisions