Professional Profile

Social Trend Spotter, Community & Content Manager with experience working in online community building & marketing. Respected digital visionary with a flair for curating viral content.

Summary of Qualifications

  • Demonstrated ability in successful audience acquisition and engagement for Ustream, the world's largest live-streaming platform with 81M UVM and 175k+ Broadcasters.
  • Developed digital branding presence through storytelling and recommending content strategy that best represents a brand on social channels, website, SEO/SEM and other mobile properties.
  • Executed and monitored paid media on social and digital outlets, such as Facebook, Twitter, Google AdWords, and LinkedIn
  • Grew Ustream's Facebook community from 100,000 to 495,000 likes within 3 years (398% increase)
  • Solely responsible for keeping the @Ustream voice influential and relevant to 1.4M Twitter Followers.
  • Excellent track record of identifying key trends in social video, including viral sensations The Boston Scanner Cam, Tim Pool (Occupy Movement), and The Decorah Eagles: the most watched live video in history (289M+ views)

Areas of Expertise

Skills

Social Media 

Viral Marketing

Editorial Strategy

SEO Optimization

Live Video

Blogging

Creative Direction

Audience Acquisition

Industry Relations

Content Development

Project Management

Experience & Notable Contributions

Work History
Feb 2013 - Feb 2014

Homepage Editor, Social Media Manager

Ustream
  • Incorporated online content, social media, live broadcasts and video production to create innovative, interactive and engaging content
  • Planned and executed editorial strategy for the entire Ustream site and its audience of 57 million unique monthly viewers
  • Helped brands and celebrities conceptualize and market their live marketing campaigns
Sep 2012 - Feb 2013

Entertainment Manager (Editorial)

Ustream

Nominated for Employee of the Year 2013

  • Curated highlights have over 8 million views
  • High profile clients I helped manage include: Austin Mahone, Beta Nightclub, Andy Dick, One Direction, Big Sean, Playstation, Chad 'Ochocinco' Johnson, Nintendo, Mindless Behavior, Honor Society, Ashanti, T.I., NeYo, Trey Songz, Miguel, Iamsu!, Curren$y, Future, MikeWillMadeIt, Victoria Justice, Floyd Mayweather, Def Jam Records, plus many more.
Jun 2011 - Sep 2012

Digital Media Manager

Ustream
  • Spearheaded the creation of blogs and social media content.
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
  • Assisted Product team by providing innovative product solutions grounded in clear understanding of customer needs.
Sep 2009 - Jun 2011

Senior Content Monitoring Representative

Ustream
  • Quickly responded to notices and complaints about users and content that violate Ustream's policies.
  • Actively disabled/removed content expeditiously of non-compliant users, including violators of the Digital Millennium Copyright Act.
  • Worked with the sales team to identify up-sale opportunities.
  • Editorialized Ustream homepages with Marketing Team

Education

Education
Sep 2008 - Jun 2010

Associate of Arts: Liberal Arts - English Emphasis

De Anza College

References

References

Available Upon Request