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A strongly driven marketing technology consultant with over 4 years experience in the marketing technology industry where he has looked after IBM's marketing technology partners in Europe, Middle East and Africa. Well known for outperforming targets and a proud owner of multiple business and academic awards as a result Currently undergoing a professional diploma in marketing through the Institute of Direct and Digital Marketing in London. Experienced in all phases of the implementation lifecycle - including pre-sales, post-sales and customer success.

Work History

Comet Global Consulting (Merkle)

September 2016Current

Marketing Technology Consultant

A business-technical role focusing on implementing, running and managing IBM's marketing technology stack (Unica/Silverpop/IBM Marketing Cloud) for a number of clients. Main responsibilities include:

  • Client requirement gathering
  • Database implementation and management
  • IBM technology implementation and management 
  • Custom solution development 
  • Multichannel marketing campaign deployment
  • Marketing Reports


July 2015August 2016

Marketing Technology Advocate, Europe Middle East and Africa

A role focused on the technical enablement and support of IBM's Marketing Cloud business partners in EMEA. Responsibilities include:

• Enable and develop key strategic partners by building relationships with their technical ‘champions’
• Deliver custom product demos of IBM's technologies at numerous events and partner offices across the world

• Train, enable and guide resellers and agencies in development and delivery of Marketing Cloud client engagements
Support partners in becoming self-sufficient in implementing Marketing Cloud solutions whilst ensuring end client success

As a result, I've built very strong relationships with some of the key marketing technology consultancies, agencies and resellers across EMEA. Moreover, my work has been recognized by IBM's management through a number of VP awards and the highest yearly performance ratings possible.

Occam DM Ltd - Secondment

Nov 2014April 2015

Technical Marketing Engineer

Working on site with Occam's product development team on the integration and implementation of several IBM technologies. My responsibilities included:

  • Powershell scripting the installation and configuration processes of IBM WebSphere Application Server, IBM Marketing Platform, IBM Campaign, IBM Cognos BI and IBM Cognos Framework Manager.
  • Integrating the above with Occam's login portal via SSO and Windows active directory 
  • Supporting the ongoing relationship between Occam and IBM

My work resulted in a series of scripts that installed and configured the entire IBM stack of software in less than 2 hours (down from the usual 2-3 days of manual work required).



June 2012Nov 2014

Business Partner Operations Specialist

My job role was highly varied and was based on the needs of the IBM European sales team and the relevant business partners. It includes, but was not limited to the following:

• Organising, participating and presenting at numerous European enablement events – including Smarter Commerce Global Summit in Monaco; Industry Solutions Fast Start Madrid; Unica and Tealeaf Class2Pass at Portugal, France and Spain
• Act as the single point of contact for all highly complex and unusual business partner challenges – including financial, operations and organisational issues
• Developing and maintaining a worldwide business partner community webpage from scratch that enables collaboration and makes IBM's brand much easier to do business with. 
• Supporting the IBM Sales Representatives and the Partner Enablement team

The feedback on my work resulted in being fast tracked through the IBM foundation program as part of the top 10% club.


Institute Of Direct And Digital Marketing, London


Professional Diploma in Direct and Digital Marketing

  • This programme is the equivalent to a level 7 qualification or to master’s degree level and is made up of 11 modules.It is aimed at experienced marketers looking to gain a more strategic understanding of the scope of both on and offline marketing.

  • For more information please see here.

Aston University


BSc Economics and Management

Graduated with First Class Honours

English Language School, Plovdiv, Bulgaria


High School Diploma - Bulgaria

Specialised in English and Mathematics - graduated with 5.55 out of 6.00 - equal to over 340 UCAS Points.

Key Skills

Business Skills

  • Live Custom Product Demos
  • Product Implementations
  • Client Focus
  • Partner Relationship Management
  • Excellent Problem Solving Skills
  • Excellent Communicaiton Skills
  • Multiple Spoken Languages

Technical Skills

  • IBM Marketing Cloud Technical Specialist (Formerly Silverpop)
  • IBM Campaign Technical Specialist (Formerly Unica)
  • IBM Mobile Customer Engagement Technical Specialist (Formerly Xtify)
  • SQL, DB2,PostgreSQL
  • jQuery, CSS, HTML
  • Windows, Linux, VMWare


  • IBM VP Top Performer Award of IBM Commerce for H1 2015
  • IBM VP Luminary Award for leading the way in growing the business for the second half of 2015
  • IBM VP Eminence and Excellence Award for managing the worldwide project of a business partner facing pricing tool for IBM's software
  • Top 10% of University Year - Beta Gamma Sigma Member


  • BCS Foundation Certificate in Agile
  • Fully certified in IBM Marketing Cloud Technologies
  • IBM Campaign (Previously Unica Campaign) Certified