Summary

I am a confident communicator and team player with an employment history deeply rooted in social media, content development, event management, media relations, sales and marketing as well as customer relations.

My industry experience covers work in consumer goods and services, entertainment and lifestyle. I am passionate about growing and developing stakeholder relationships with new media tools such as social media and other online digital channels. Colleagues would describe me as driven, thoughtful, adaptive, creative and professional.

Achievements

2004

The Chairman’s Annual OH&S Award, Bartter Enterprises

2002

Kool Skools National Recording & Multimedia Project

Winner: ‘Best Indie Song’

Interest

  • Playing the drums
  • Travelling
  • Going to concerts
  • Family & friends
  • Playing with my dog

Objective

To work as a creative and resourceful Public Relations graduate.  I have a demonstrated history of developing effective campaigns that increased awareness and participation.  With a commitment to excellence and an acute attention to detail, I effectively manage multiple tasks and can work well with diverse groups to meet goals and objectives.

Professional Memberships

  • Public Relations Institute of Australia (PRIA) - Student Member
  • Australasian Performing Right Association Limited (APRA) - Full Writer Member

Work History

Work History

Communications, PR & Social Media Sub Contractor

LJR Services & Solutions

  • Required to develop cross channel marketing strategies through a mix of traditional & new media; Prepared press releases, backgrounders, bios, fact sheets, as well as digital engagement reports; Media relations include: media list development, pitching, booking interviews, media monitoring, follow up contact and clipping reports. 

  • Clients include: Hangzhou Textiles, Q Video Systems, API Locksmiths & Prestige Ink Tattoos.
May 2011 - Present

Marketing & Design Coordinator

Hangzhou Textiles
  • Drafted and implemented marketing material such as flyers, business cards, modified PDF files, & email correspondence.
  • Maintained company website to reflect updated information on a daily basis with improved aesthetics, content management, and search engine optimisation.
  • Developed relationships with external companies to troubleshoot internet, email, and server issues resulting in maintained consumer and client traffic
May 2006 - Present

Drum Kit Tutor

LJR Services & Solutions
  • Developed student’s interest and appreciation of music through the teaching of theory, performance and practical skills.
  • Developed course plan and teaching structure.
  • Arrange and organize a manageable weekly timetable to provide private tuition to students.
Jan 2011 - Feb 2011

PR & Marketing Intern

Q Video Systems
  • Monitored social media platforms to gain insight for strategic planning - increasing engagement, pushing traffic between platforms, & promoting sponsorship & marketing gained a strong knowledge of web analytics platforms such as Google Analytics, Klout, Wildfire & Buzz-metrics.
  • Employed social media tactics such as contests, polls, blog posts & custom designed Facebook tab applications to maintain & increase external stakeholder engagement.
Jul 2003 - Mar 2006

Leading Hand Production Supervisor

Bartter Enterprises
  • Responsible for meeting set production targets and deadlines.
  • Assign roles to complete day to day tasks and duties
  • Supported and assisted new employees by explaining company policies, providing support and demonstrating the safe use of factory equipment.

Education

Education

Skills

Skills

Teamwork and Problem Solving

Successfully completed a 12 month PR plan and a communication audit for Q Video Systems current communication practices in relation to their target publics. Worked within a group of four that to complete and present results to Q Technology Group CEO

Planning and Organization

Coordinated design and distribution of media kit including media release and alert, company backgrounder and FAQ'S and media contact list.   Time management and prioritizing from studying, working and managing own music tuition business and also as a production supervisor keeping team of workers to complete tasks by set deadlines.

Management/Leadership/Initiative

Applied knowledge of my PR degree to self-manage my former band. Was responsible for communicating with promoters and venues, organizing other bands to fill slots for shows, prepare invoices for payment and distribution of flyers for promoting each show.   Initiated, developed and maintained a consistent client base of primary school students that receive tuition through self-promotional material and marketing.  

Communication

Highly developed through client interaction and university presentations. Proficient in writing articles, press releases and reports through both study at Deakin University, and reports for Hangzhou Textiles and Q Video Systems. Key skills: creative writing, news writing, business writing, feature writing, multimedia reporting and proofreading/editing.  

Certifications

Certifications
2005 - 2005

Certificate II in Food Processing (Poultry)

Geelong Ethics Communities Council Inc. and Bartter Enterprises

References

References

Paul Tobias

Christian Sutherland

Jake Clark