Lacey Lively

Lacey Lively

Work History

Work History
Jun 2012 - Present

Marketing Coordinator

City of College Station
  • Develop and execute marketing plans to achieve specific outcomes while retaining brand consistency. 
  • Coordinate the collection and analysis of performance metrics related to all marketing endeavors. 
  • Manage and monitor city messaging via social media to inform/educate the public, while providing real-time customer service through these mediums. 
  • Perform graphic design and web content management to ensure the organization is represented professionally and consistently in all its materials. 
  • Produce and coordinate content for multiple video programs for broadcast on the city’s government access channel and for YouTube. 
  • Develop and maintain city-related calendar event information for use in all radio/television interviews. 
  • Serve as the city's media on-air representative, when needed. 
  • Coordinate the City of College Station's Citizens University program, a free 12-week course that educates residents on their local city government services and staff, which is held each spring for up to 30 participants.
Jan 2011 - Jun 2012

Public Communications Assistant

City of College Station
  • Tracked and scheduled all projects for the Public Communications Department. 
  • Produced and hosted "The Lively Report" and “CS Xpress” video segments that aired on the city's government access channel. 
  • Created and wrote "Access," the city's weekly e-newsletter, and “Inside College Station,” the city’s monthly utility bill insert newsletter. 
  • Coordinated bookings for all radio/television appearances utilizing city council and staff. 
  • Managed the city's Web site, Facebook and Twitter accounts. 
  • Received a promotion/title change to Marketing Coordinator.
May 2010 - Dec 2010

Internet Marketing Consultant

The Eagle
  • Managed ShopBrazos.com and the monthly ShopBrazos printed publication.
  • Sold TheEagle.com and ShopBrazos advertising to local businesses.
  • Maintained the ShopBrazos Facebook and Twitter accounts.
Jun 2009 - May 2010

Interim Multimedia Coordinator

City of College Station
  • Designed advertisements, annual reports, brochures and other various print/web content for city departments.
  • Created “Access,” the city’s weekly e-newsletter and “Inside College Station,” the city’s monthly newsletter.
  • Produced and hosted a five-minute video segment, “The Lively Report,” and a 10-minute segment “Miss Adventures” that aired on the city’s government access channel.
  • Maintained the city’s Web site, Facebook and Twitter accounts.
  • Took photos at city-related events and maintained the city's photo library.
  • Assisted with the design and ordering or promotional items for a variety of city departments.
  • Earned third-place national Award of Excellence for "The Lively Report" from the City-County Communications and Marketing Association (3CMA).
May 2008 - Jun 2009

Public Communications Intern

City of College Station
  • Designed logos, brochures, t-shirt graphics, cards, posters and etc for print and Web media.
  • Launched and maintained the city's presence on Facebook and Twitter.
  • Produced and hosted a five-minute video segment, "The Lively Report," that airs on the city's government access channel.
  • Coordinated media spots with local television and radio stations for city employees.
  • Took photos at local events.
  • Wrote occasional news releases and feature articles.
Mar 2007 - Mar 2009

Intern

Houston Livestock Show & Rodeo

Houston Livestock Show and Rodeo internships was on a per week basis. I participated in the following internships: 

  • Tech - video production
  • AgVenture - took care of the animals in the AgVenture section and educated visitors about them
  • Executive Office - performed administration roles and tasks 
Apr 2007 - May 2008

Advanced Web Designer

Ranch House Designs, Inc.
  • Redesigned Web pages and/or full Web sites.
  • Maintained Web pages with updated content per client request.
  • Proofed print materials at desired printing companies.

Education

Education
2007 - 2009

Bachelor of Science

Texas A&M University
2005 - 2007

Texas A&M University at Galveston

I started out at Texas A&M University in Galveston for degree in Marine Biology. I wanted to study sharks. About two years in, I decided that I missed my agriculture roots and changed my major to Agriculture Communications and Journalism.

Leadership

Agricultural Communicators of Tomorrow (ACT), Texas A&M University President  |  January 2008 - May 2009

  • Provided leadership to 47 active members, including seven officers.

  • Oversaw and assisted in organizing: National ACT Convention trip, National ACT Professional Development Conference trip, an etiquette dinner, canned food drive and Christmas children's book drive.

Skills

Skills

AP Style

PC Platform

HTML Code

Mac Platform

Microsoft Office: Word, Excel, Publisher & PowerPoint

Adobe GoLive & Dreamweaver

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Certifications

Certifications
May 2013 - Present

Basic Public Information Officer

Texas Department of Public Safety
Apr 2009 - Present

Citizen's Fire Academy Graduate

City of College Station
Sep 2012 - Present

Citizen's Police Academy Graduate

City of College Station