CRM & BTL Communication Responsible
Ford Motor Company
C.R.M manager; Responsible for the Below the Line Communication.
Ford Ford Portugal Projects:
-Ford C.R.M. Project definition and implementation – it included objectives/strategy drawing, implementation controlling, results monitorization and future developments definition;
- Ford online presence development- Redefinition of Ford Portugal website objectives, strategy, architecture and contents; Development and implementation of Ford dealers websites; Used Cars online sales tool and other customer interaction tools introduction;
-UEFA Sponsorship Coordination – Brand presence definition and sponsorship activation actions implementation in organizations such as World Rally Championship (WRC: Portuguese Event), UEFA Champions League (2006/2007; 2007/2008 all Portuguese clubs matches), 2006 UEFA Under-21 European Football Championship.
-2006 and 2008 International Lisbon Motorshow – Projects concepts definition and final approval, activation actions creation, Project and budget control.