Jan 2006 - Present
CRM & BTL Communication Responsible
C.R.M manager; Responsible for the Below the Line Communication.
Ford Ford Portugal Projects:
-Ford C.R.M. Project definition and implementation – it included objectives/strategy drawing, implementation controlling, results monitorization and future developments definition;
- Ford online presence development- Redefinition of Ford Portugal website objectives, strategy, architecture and contents; Development and implementation of Ford dealers websites; Used Cars online sales tool and other customer interaction tools introduction;
-UEFA Sponsorship Coordination – Brand presence definition and sponsorship activation actions implementation in organizations such as World Rally Championship (WRC: Portuguese Event), UEFA Champions League (2006/2007; 2007/2008 all Portuguese clubs matches), 2006 UEFA Under-21 European Football Championship.
-2006 and 2008 International Lisbon Motorshow – Projects concepts definition and final approval, activation actions creation, Project and budget control.
Jan 2004 - Jan 2006
After-Sales Strategy and Marketing Responsible
Responsible for Parts and Accessories marketing (Motorbikes and cars). Mycompetences include Pricing, Market Analisys,Events Organization and Strategical Definition.
Honda Portugal Projects:
-European parts and Accessories Pricing creation and implementation (Currently being used).
-Genuine Honda Oil introduction in the Portuguese market-Business case and studies development; objectives, strategy and marketing plan definition; commercial long-term objectives calculation and negotiation with Honda dealer network; Implementation.
-Loyalty Events organization - Named Honda Day (2004 and 2005), it was the major loyalty event of Honda in Portugal ever.
Jan 2003 - Dec 2003
Support the creation of this firm. Establish processes and procedures, implement best practices;
Simultaneously I started doing freelancer works. Elaborating firm reports to be presented to banks.