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Professional experience's summary

  • Marketing & Sales Director- Euro H& J,  (11/2008 - present) Seoul, Korea
  • Head of Buying Team, Merchandise Controller- Watsons (10/2005 - 02/2007) Seoul, Korea
  • International Make-up Marketing Manager- L'OREAL HEADQUARTERS (01/2002 - 09/2005) France
  • Head of Marketing - Maybelline, L'OREAL KOREA (08/2000 - 01/2002) Seoul, Korea
  • Project Manager – Giorgio Armani, L'OREAL KOREA (03/2000 - 08/2000) Seoul, Korea
  • Senior Product Manager- Lancome,L'OREAL KOREA (06/1996 - 03/2000) Seoul, Korea
  • Logistics Manager- L'OREAL KOREA (07/1995 - 05/1996) Seoul, Korea

Qualifications summary  

  • Broad & strategic vision for business development in Korea
  • Marketing expert with international vision with in-depth skill for market development
  • Creation & development of a brand into the market  
  • Advanced commercial edge (distribution : domestic on/off line, duty free)
  • More than 10 years of international marketing experience for beauty products L'Oreal Group Expatriated in France for 4 years at international marketing development team
  • Head of Merchandising and Buying team, member of Management Committee for world s leading health & beauty retailer
  • Trilingual : Korean native,  French(bilingual level), English (business language)
  • Positive, leadership, dynamic, self-starter  
  • Effective Team Management

Work experience

Marketing & Sales Director

Euro H&J Co., Ltd

Marketing, sales, PR and other finance/accounting/logistics issues -   

Chocolates & Cosmetics 

  • Overall business strategy : marketing & sales plan and execution to achieve goals.
  • Marketing & communication strategy to build up strong brand awareness ; product launch, promotional plan, internet site creation & maintenance, on/off-line press release, creation of “word of mouth” among target groups (dedicated blogs and e-marketing)
  • Development of sales channels (on/off line, department stores, hotels and duty free)
  • Preparation/participation of diverse professional expositions (such as Seoul Food).
  • Trade marketing
  • Handling of logistics issues (Ordering/pricing and custom clearance)
Sep 2005Feb 2007

Head of Buying team/Merchandise Controller

Watsons Korea

General management of buying and merchandising team, member of management committee

  • Overall business planning and projection for ROCE together with CEO and CFO
  • Purchasing, sourcing to get optimum product range (over 10K references)
  • Trading term negotiation with major international and local brands (over 200 different suppliers for cosmetics, healthcare, hygienic products, accessories, textiles, confectionery, etc)
  • Yearly and monthly promotion plan and execution to maximize sales and profit
  • Tactical and yearly sales and margin mix plan and execution
  • Space allocation (plan and update in regular base)to encourage better shoppability and better sales/margin
  • Store opening plan (floor plan), store opening supervision, floor plan, brand and products allocation according to the target site’s
  • Retail price and cost of good control
  • Team management : directly 10 people and over 100 store staffs as well as related divisions
Jan 2002Sep 2005

International Marketing Group Manager

L'Oreal Headquarters

International products developments - 360 degree project management for cosmetics for international launch

L'OREAL HEADQUARTERS , Active Cosmetics   (10/2003 - 09/2005)Asnieres, Ile de France, France International Make-up Marketing Manager - La Roche-Posay Laboratoire Pharmaceutique

L'OREAL HEADQUARTERS , Consumer Products Division (01/2002 - 10/2003)Clichy, Ile de France, FranceInternational Project Manager - L'Oréal Paris

  • Build up brand’s catalog by leading overall projects for new product development : concept, formulae, packaging, naming, branding of more than 50 products development based on 3 year launch calendar
  • Market research and various consumer tests
  • Communication development ; advertisements (TVC, press, outdoor and internet)
  • Merchandising development ; planograms, modules, POPs, stagings, etc.
  • Industrial follow-up : industrial quality control, package definition, cost of goods, retroplanning, etc
  • International meetings for planning and budgeting: country recommendation, international/regional presentation
  • Analysis of competitors’ success as well as overall market trend
Jul 1995Dec 2001

Marketing Manager

L'Oreal Korea

Plan, execution of overall marketing activities - Cosmetics field

Head of Marketing- Maybelline                              Consumer Products Division   (08/2000 - 01/2002)Project Manager - Giorgio Armani                              Luxury Products Division   (03/2000 - 08/2000)Senior Product Manager – Lancôme                          Luxury Products Division   (06/1996 - 03/2000)Logistics Manager - PCI and Biotherm                        Luxury Products Division   (07/1995 - 05/1996)

  • Overall Business plan and A&P marketing strategy : 3 year business plan, Budget and P&L control, Media plan & buying, commercial negotiations, consumer & commercial promotion plan & execution
  • Media stratagy : Tactical and yearly media creationptation, media planning and media buying
  • Market research, consumer tests
  • POP and merchandising development : leaflets, tester units, wall units, etc
  • Other activities : Event and PR activities, beauty classes, advertorials, press launches
  • Various trade marketing activities & channel management (vendors, agents, key distributers, beauty advisors)
  • Commercial negotiations with key clients
  • Team management
  • Communication with HQ and regional office


Mar 2000Jul 2001


Sogang University

Attended 3 semesters out of 5

Mar 1991Aug 1994


Chonnam National University

Bachelor of Human Sciences, French Language and Literature Achieved 4.35/4.5 (all A or A+)Graduated as best-scored student

Received Full scholarship