34 years of radio broadcast experience. 20 years large and major market programming experience Dallas/Ft.Worth Tx., Washington DC, Detroit Mi. and Austin Tx.
8 years experience as Operations Manager covering all aspects of managing the programming department including but not limited to annual budget planning, developing a strategic programming plan across stations based on the market composition, ratings and revenue potential. Communicating strategies, challenges/potential challenges and successes daily/weekly with the Market Manager and Director of Sales. Communicating and executing all corporate programming initiatives on the local market level. 4 years Regional Programming/Brand Management experience working with 6 to 8 markets to maximize product ratings potential by developing and executing local/national initiatives and strategies with market level programming and sales management.
Ratings- Most recently delivered consistent growth year over year arbitron sp 09 – sp 10 in each of the main target demographics 18-34, 25-54 and 18-54 for the 6 station cluster. Implemented PPM strategies including adjustments to talent, clocks, imaging and contesting/promotions late during the spring book to prepare for PPM in July 2010. July pre-currency PPM book indicated continued market strength for the Clear Channel Radio cluster.
Web- In 2009 exceeded local established company goals for weekly unique visits across 6 station cluster. Re-structured and redirected digital duties to better prepare for 2010. As of now the CC Austin market is out-pacing all regional CC markets percentage to goal for the year for weekly unique visits. Streaming audience and page views have also increased year over year.
Each day will have successes as well as challenges. Experience has shown me that a well thought out and communicated plan can reduce daily challenges and time spent. However, daily challenges will occur and are best addressed with a solution rather than frustration. Knowledge of the needs/goals/expectations of each party is key as well as communication in order to over-come the challenges. My belief is to be very pro-active with personnel as well as departmental problem solving. This cuts down on time wasted and for me has always been the most productive approach.
Believe that personal engagement and ownership by each staff member is key to success. This can be accomplished by setting individual expectations and accountability then communicating to those individuals how their roles are key to the overall success of any goal. Attempt to have some incentive for goal achievement so everyone can celebrate the victories. This also gives management a better look at individual employee performance evaluation.
Knowledge of ratings strategies:
Working knowledge of all ratings methodology Diary and PPM. The knowledge and experience of how everything about the air product is important. Music flow, air talent delivery of audience relevant content, the importance of setting listening appointments to drive more listening occasions. Imaging, stopset placement, stopset flow and the changing methods of on air promotions. I have a tried and successful plan for the important role of social media and how strategic use of this tool can increase vertical and horizontal listening occasions to increase AQH persons. I understand the importance of a great working relationship with the local arbitron representative. This can prove valuable to answer questions especially for sample/panel
adjustments that occur.
Understanding of digital platform
A clear understanding of the digital platform and it’s provided advantage to instantly connect with the P1 user of the stations. This provides many ways for the P1 to interact/consume the brand which in turn does lead to digital revenue opportunities. It also provides another way to reach the audience and drive listening occasions. The digital platform is what can bring all the threads together and create even a greater bond with the brand.
I have always worked passionately to position myself and the stations I program as a top entity in the industry as well as the community that is being served. These achievements allow the station a form of familiarity that enables the execution of promotions and community involvement that can enhance a ratings building strategy. It also provides something extra for the sales team to present and allows them to sell beyond the ratings. The following are some the industry/community achievements and accomplishments that I have been involved with.