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Work experience

Sep 2015Present

VP of Marketing /Senior Marketing Consultant

StaffDNA/LaborEdge Healthcare Software (SaaS) (Detroit, MI)

Member of  Executive Management team. Consult and collaborate with other executive members to create business plan to launch and track sales performance of LaborEdge software. Evaluate, manage and procure marketing resources to support and generate new sales leads. Engineered the  creative re-development of LaborEdge and StaffDNA digital marketing, elevating brand profile and establishing credibility and driving purchase consideration through software demos.  

  • Shaped LaborEdge & StaffDNA marketing plans and implemented new product-centric email campaigns, resulting in double digit growth in new client contracts in 2016
  • Re-branded and re-launched LaborEdge and, driving over 250% and 600% more visitors respectively to their websites.
  • Managed revenue streams for and generated over 3X revenue in 2016 vs 2015
  • Closely collaborated with marketing partner (Driven) on the development of all creative and media initiatives including website design, email creation, social media and digital strategies.
Dec 2012Aug 2015

Director of Marketing

Frankenmuth Brewery HQ (Bloomfield Hills, MI)

Managed overall brand strategy and positioning for Frankenmuth Brewery's beer brands distributed throughout Michigan and portions of Ohio.  Led re-branding initiative of Frankenmuth Brewery with launch of new beer brands and packaging re-design for existing brand portfolio.  

  • Developed, directed and managed all phases of new product launches Twisted Helles Summer Lager and Christmas Town Ale including logo design, packaging, support materials, PR, website and social media.
  • Orchestrated high-profile official beer sponsorship for Detroit’s Campus Martius nearly doubling wholesale revenues in the Detroit market.
  • Collaborated with sales team to create wholesale presentations, distribution forecasts and secure chain product placements in Costco, Meijer and Kroger locations throughout Michigan.
Apr 2005Nov 2012

Director of Marketing

V1 Sports Software (Plymouth, MI)

Provided strategic direction and managed the marketing operations of both consumer and B2B channels. Responsible for identifying revenue growth and business development opportunities for new V1 software (Saas) and mobile app products, formulating strategic branding and tactical plans to create new revenue streams across multiple channels and markets. Procured and directed external marketing resources in the development of creative, media and public relations assignments.

  • Converted raw content into consumer retail package of Leadbetter Interactive, golf’s best-selling one-on-one teaching program.
  • Developed and successfully executed marketing plan for new business model generating $200K of incremental revenue in first year
  • Initiated the launch of V1 Golf app in 2010, making it the #1 video analysis sports app in the world (iOS and Android platforms)
  • Presented V1 Sports app capabilities to new business segments, acquiring new customers and positioning company for significant growth and potential acquisition.
Apr 2002Dec 2003

VP of Retail Marketing

Champion Enterprises (Auburn Hills, MI)

Direct liaison between retail Regional Presidents and HQ. Conducted consumer market research, strategic planning and market analyses for new product launches. Formulated marketing strategies and tactics to drive retail business toward profitability. Managed ad agency in the development and execution of advertising and marketing communication efforts Champion retail stores and home communities. 

  • Created and chaired first round-table to improve distribution and retail efficiency between Champion manufacturing plants and retailers.
  • Triggered company-wide review of logistics and operational policies designed to save company up to $5 million a year.

Co-Founder & VP of Marketing

BOSC Group Diversified Ventures (Bloomfield Hills, MI)

Co-founding principal and member of executive management team for three start-up companies.  Developed and implemented business plan, marketing strategies and tactics supporting each company’s business and revenue goals. Assessed competitive landscape and provided recommendations on store build-out, staffing and operational processes. Managed internal staff, marketing budgets and channel partners to create compelling branding, advertising and PR campaigns to ensure successful launch roll-outs and market sustainability.

Gradepoint (2000-2002) eLearning technology company provided companies with real-time collaboration, communication and eLearning tools. (Acquired by Adayana in 2008)
Inca Computer Company (1997-1999) Built-to-order computer manufacturer and retailer. Launched and operated 12 retail stores in three states.
CarChoice (1995-1997) Brand new used-car superstore concept selling late-model cars & trucks in fixed pricing, “no-hassle” selling environment. AutoNation USA acquired CarChoice in 1996 and is the largest automotive retailer in the country. Retained by AutoNation USA after CarChoice acquisition to fill role of VP of New Car Advertising during transition. (Acquired by AutoNation USA in 1996)

  • Co-founded and helped raise $20 million in private capital to build and launch two CarChoice used-car superstores leading to its acquisition by AutoNation USA, a $5 billion company and the nation’s largest automotive retailer.
  • Conceptualized and branded Inca Computer Builders, successfully launching 12 stores in two years
  • Capitalized on new VOIP (Voice Over-IP) technology and introduced companies to Gradepoint e-learning solutions, saving clients significant expenses on training employees.

Account Supervisor (GM Pontiac Division)

D'Arcy Masius Benton & Bowles (Bloomfield Hills, MI)
  •  Recipient of inaugural D’Arcy Lightning award for noteworthy achievements and service to the agency.

Regional Account Supervisor (BMW of North America)

Ammirati & Puris (Chicago, IL)
  • Recipient of BMW Outstanding Service Award recognizing representatives of suppliers and vendors

Account Executive (Chrysler-Plymouth)

Bozell, Inc. (Chicago, IL)
  • Promoted after sixmonths and assigned to help manage $ 12 mil dealer advertising account for the Chicagoland Chrysler Plymouth dealers. 




DePaul University (Chicago, IL)

Master of Business Administration in Marketing Management 

Chicago, Illinois | May 1993



University of Michigan (Ann Arbor)

Bachelors of Arts in Business Communications

Ann Arbor, Michigan | December 1987