Co-founding principal and member of executive management team for three start-up companies. Developed and implemented business plan, marketing strategies and tactics supporting each company’s business and revenue goals. Assessed competitive landscape and provided recommendations on store build-out, staffing and operational processes. Managed internal staff, marketing budgets and channel partners to create compelling branding, advertising and PR campaigns to ensure successful launch roll-outs and market sustainability.
Gradepoint (2000-2002) eLearning technology company provided companies with real-time collaboration, communication and eLearning tools. (Acquired by Adayana in 2008)
Inca Computer Company (1997-1999) Built-to-order computer manufacturer and retailer. Launched and operated 12 retail stores in three states.
CarChoice (1995-1997) Brand new used-car superstore concept selling late-model cars & trucks in fixed pricing, “no-hassle” selling environment. AutoNation USA acquired CarChoice in 1996 and is the largest automotive retailer in the country. Retained by AutoNation USA after CarChoice acquisition to fill role of VP of New Car Advertising during transition. (Acquired by AutoNation USA in 1996)
- Co-founded and helped raise $20 million in private capital to build and launch two CarChoice used-car superstores leading to its acquisition by AutoNation USA, a $5 billion company and the nation’s largest automotive retailer.
- Conceptualized and branded Inca Computer Builders, successfully launching 12 stores in two years
- Capitalized on new VOIP (Voice Over-IP) technology and introduced companies to Gradepoint e-learning solutions, saving clients significant expenses on training employees.