VP of Marketing /Senior Marketing Consultant
StaffDNA/LaborEdge Healthcare Software (SaaS) (Detroit, MI)
Member of Executive Management team. Consult and collaborate with other executive members to create business plan to launch and track sales performance of LaborEdge software. Evaluate, manage and procure marketing resources to support and generate new sales leads. Engineered the creative re-development of LaborEdge and StaffDNA digital marketing, elevating brand profile and establishing credibility and driving purchase consideration through software demos.
- Shaped LaborEdge & StaffDNA marketing plans and implemented new product-centric email campaigns, resulting in double digit growth in new client contracts in 2016
- Re-branded and re-launched LaborEdge and StaffDNA.com, driving over 250% and 600% more visitors respectively to their websites.
- Managed revenue streams for StaffDNA.com and generated over 3X revenue in 2016 vs 2015
- Closely collaborated with marketing partner (Driven) on the development of all creative and media initiatives including website design, email creation, social media and digital strategies.