Summary

A Marketing Communication professional with a Creative bend of mind. Started off with a career in Finance and landed straight into the complex world of Media and Advertising. Aim to channel Creative excellence and Strategic thinking to effectively draft strong communication ideas.

Work History

Work History

Intern - Account Management

Publicis Ambience

Brands handled:

• Nerolac Paints: Market visit to understand the Paint industry in Mumbai, which included holding interviews with retailers and Consumers

• Videocon d2h: Worked on the designing and packaging of the Product as well as contributing ideas to map the Brand across different Media

Apr 2011 - Present

Senior Account Executive

Publicis Capital

Currently handling Brands Angel Broking and Association of Mutual Funds in India (AMFI), covering all aspects ranging from application and execution of ATL activities

May 2010 - Apr 2011

Account Executive

Contract Advertising

• Handling Operational activities on all brands under Tata Teleservices - Tata Photon, Tata Indicom, Tata Walky and Tata Teleservices' Enterprise Business Services

• Headed a research project for Tata Enterprise Business services in 3 different regions of the country to understand SME Business’ and the role of Branding

• Participated and played an active role in Pitching for New Business; including on the field and off the field research

Oct 2009 - Dec 2009

Intern - Brand Planning

Leo Burnett

Worked with the Brand Planning team and contributed to the Pitch Presentations for:

• Vedanta Alluminium Resources : Research on the contributing factors that affected the on-going feud in Orissa as well as understanding the stakes of the parties involved, to craft a single minded Communication idea

• Airline Brand (Name withheld) : Conducted one-on-one interviews to understand Consumer perception about the Brand and general state of affairs of the Airline industry

• Mutual Fund Brand (Name withheld) : Thorough analysis of Competitors and their communication ideologies

Jan 2008 - Jul 2008

Financial Analyst

eClerx

• Maintaining reports and updating financial transactions between Financial corporations dealing in derivatives

• Data coalition for Different companies and their holdings in Derivatives

Education

Education

10th - CBSE

Indian Community School

Percentage Acquired -- 80%

12th - CBSE, Commerce

Indian Community School

Percentage acquired -- 73.4 %

Studied in Kuwait till the 12th, CBSE board.

Jul 2008 - Apr 2010

MBA

Symbiosis International University

SIMC's two year Communication Management course provides relevant on the field and off the field

training to prepare for the world of Marketing Communications -- Two compulsory industry

internships, one social communication internship and a course curriculum that includes subjects

like:

• Brand Marketing

• Advertising Management, and PR Management

• Event Activation and Planning

• Brand Management and Account Planning

• Media Planning and Buying

• Digital & New Media

• Creative Planning

Jul 2004 - Mar 2007

Bachelor of Commerce

HR College of Commerce & Economics

Percentage Acquired -- 66.4 %

Bachelors in Commerce, with an Accounts major.

Took Advertising as an optional subject, studied for two years.

Certifications

Certifications

Media Projects Completed

Symbiosis International University
Jun 2004 - May 2005

Chartered Accountancy

(ICAI)