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Portfolio Examples

Work experience

02/2016 02/2018
BH Media Group/ News & Record

Digital Sales Manager

• Developed and implemented strategy to evaluate digital sales needs, develop comprehensive solutions, and create innovative digital revenue drivers to enhance ROI for the organization.
• Owned all local digital revenue performance (except for classifieds), working both strategically and tactically with other advertising executives and sales managers to build and maintain a digital sales list and ensure revenue success.
• Directed the sales force to promote new digital sales by assessing and facilitating the use of best practices in solutions-based selling, and up-sell of existing key account advertisers, while driving retention and minimizing product cannibalization.
• Drove remnant strategy through direct sales channels, Ad exchanges, Ad Networks, and relevant vendors to ensure inventory was sold at the highest rate.
• In less than four months, was a crucial player bringing in over $140K in new digital revenue.
• Managed and coached a team of 12 advertising executives with four direct reports and trained on all digital products.
• Drove multi-channel digital resources to increase customer acquisition and channel performance.
• Originated and implemented new online revenue ideas and marketing collateral and assets.
• Negotiated digital contracts $60K+
• Defined and developed best practices, standards, metrics, and performance reports of digital marketing campaigns.

May 201202/2016
Local Edge- Hearst Media Services

Digital Sales Manager/Digital Media Consultant

• Actively sought new opportunities to provide clients with digital solutions across targeted segments with a focus on maximizing client market penetration through data analysis, market review, and management of partner network.
• Developed new business opportunities while identifying client ad sales opportunities. Identified customer needs through pre-call planning, utilization of marketing resources, competitive analysis, and customer feedback, in order to connect meaningful media solutions across clients’ digital portfolio.
• Increased clients’ digital revenue with new clients across targeted local business territory.
• Optimized client’s online presence through SEO, SEM, Mobile Websites, and other digital marketing strategies.
• Managed, mentored, and professionally developed a team of nine direct reports.
• Leveraged extensive understanding of account base and related industries to help identify trends and patterns within specific verticals.
• VIP at Google Headquarters in New York ranked #2 Nationally in Digital Sales for all of Hearst Media Services (2013) - Earning Hearst & Google Tour in NYC.

Jun 2007Jun 2012
Ripple Effects Marketing Inc.

Senior Marketing & Internet Director

Ripple Effects Marketing Inc. takes small to medium sized businesses to the next level. As the founder of Ripple Effects Marketing Inc., our competitive edge is being able to think of the BIG picture and understand all aspects of how people see, view, judge, interpret and especially feel about our clients' businesses.Our specialty is advertising, building websites and providing written website content to enhance brand with search engine optimization. We save businesses valuable time and money by locating, researching, and negotiating rates on exceptional media - media that will reach its intended audience and maximize their budgets. Ripple Effects Marketing is their media-buying arm and website content with search engine optimization writing specialists.

I handle content management and SEO for many Ripple Effects Marketing clients and instill best practices on their websites like analyzing user generated descriptions, alt tags, titles and categorization, anchored back links, inbound links and internal page links to keep user on their site longer, meta tags and keyword descriptions and rewrite their unique marketing message with enough keywords for better optimization.

  • Designing internet advertising, increasing revenue, page views and market share
  • Over-achieved average monthly open rate by 28% for e-mail newsletters over industry standard
  • Increasing brand awareness and profitability through traditional and digital initiatives
  • Writing content for websites, writing and producing commercials
  • Gained new business by integrating new and traditional media in business plans. Exceeded forecast by 50% year to year.
  • Increased brand awareness and market presence. New client for Ripple Effects Marketing needed to improve foot traffic, online traffic and revenue. Developed marketing plan, including television, web banners and print. Implemented Google analytics, Adwords and search engine marketing. Landed client top organic placement on Google, increasing online hits overall 536%.
  • Advertising and viral marketing initiatives originated and implemented for top client, Evy's Gifts, resulted in client winning #1 in Reader's Choice Awards for Go Triad.
May 2011Feb 2012
Dynamic Quest

Marketing Communications Specialist, Relationship Manager

  • Handled various marketing activities from writing press releases to newsletters
  • Optimized client websites
  • Implemented and managed Google adwords for key client GData
  • SEO and SEM
  • Engaged media in DQ community involvement
  • Contributed creative ideas for branding, website development and increased revenue initiatives

Achieved in a short time media coverage on "Quest For Hope" Kindle donations to schools and increased internet traffic for Marsh Kitchens writing an effective and optimized press release of their endorsement from Paula Deen.  Due to Dynamic Quest's huge growth of 33% each year, and my versatile background in public relations and sales, I then crossed over into their newly created Relationship Manager role. 

As Relationship Manager I handled the customer relations for influx of new key clients like Samet Corp., Marsh Kitchens, Abco, and GST. Maintained public relations internally as well as externally in working with all departments on client needs. Project management and liaison between the client, DQ management staff and technicians. Phoned previous clients making inquiries and providing key information on new services offered. Tenaciously helped put out IT fires for all key clients. 

~ The Relationship Manager role was dissolved and I was laid off on Feb. 29, 2012.  Due to their huge growth, their business model reflected hiring project managers with IT experience and certifications. ~

Aug 2007Dec 2010
News-Record/ skirt! Magazine Greensboro

Search Marketing Analyst/ Sales & Marketing Manager

News-Record/ skirt! magazine Greensboro, Greensboro, North Carolina  • 8/2007- 12/2010Landmark Communications -owned newspaperSearch Marketing Analyst,  8/2007 - 1/2008Consulting, optimizing multiple portals, landing pages and crafting presentations. As the News-Record's Interactive Search Marketing Analyst, I was responsible for presenting clearly in reports and presentations advertisers ROI and all News-Record web portals statistics using Google analytics, Hitwise and Omniture to name a few.

  • Researching internet trends and competitive websites, supporting sales and maximizing revenue opportunities.
  • Communicated with various departments well researched tactics for website portal optimization including Triad Cars, Triad Homes, Triad Careers, Go Triad and News-Record.
  • Researched current internet trends and competitive websites providing extensive knowledge of online media.
  • Acclimatized at recognizing and increasing tactical marketing joint ventures and acted as interface between the online marketing and the management personnel for implementing SEO strategies.
  • Adept market researcher in content and keyword development that resulted in top organic placement on Google with various keyword phrases.
  • Responsible for the effective use of the qualitative and quantitative media research used to support online advertising sales staff.

skirt! Sales & Marketing Manager,  1/2008 - 12/2010Franchise, award-winning print publication for women owned by Morris Communications, Greensboro franchise bought by News-Record

  • Oversaw daily every aspect of advertising, billing, multi-market sales, ordering of ads, graphic design, internet marketing, marketing, sponsorships, corporate branding and customer relations, sales, monthly budgets, and public relations. 
  • Upheld skirt! brand and franchise legalities.
  • Maintained outstanding customer relations with readers and approximately forty advertisers monthly.
  • Wrote and implemented all negotiations for sponsorships and ties to community events. Spoke at engagements, promoted skirt! at sponsored events.
  • Increased social media awareness on average 22% each month. Increased distribution 150% in a year by handling all marketing initiatives.
  • Maintained a deep knowledge of current market and advance strategies in general in reaching women.
  • Multi-tasked effectively while meeting monthly advertising deadlines.
  • Supervised approximately twelve support sales staff and two freelance account executives.
  • Organized community events, signing new sponsors and negotiating contracts, marketing, public relations, sales and branding for an award-winning niche publication.
  • In less than seventeen months, because I recognize opportunities, I helped double circulation distribution points and reach an 87% pick-up rate each month for the magazine.

Increased brand and distribution points by 150% in less than a year. Through effective strategy and creative synergies increased social media fan base by 22% each month and newsletter subscriber base by 30% each month. Oversaw all graphic design, marketing, branding, public relations, community sponsorships, sales and digital marketing for skirt! Magazine Greensboro, a franchise publication licensed by News-Record.

Expanded on colleague's idea and created signature expo / local charitable event, gaining market awareness. Conceptualized and implemented "Pretty in Pink" event for annual skirt! client. Aligned client, magazine and local sponsors to raise money for local nonprofit. Composed marketing plan, sought location, brought in sponsors and donations for silent auction. Increased donations +13% from previous year for breast cancer while earning News-Record's prestigious annual "Bonsai Award" for increased revenue and branding.

Apr 2001Apr 2007
WFMY NEWS 2 TV, Greensboro

Sales Account Executive

  • Cold called face to face and built client trust through relationship and consultative selling
  • Produced new revenue stream. Key client at WFMY-TV was celebrating 40th anniversary. Created concept for a 5-second commercial to promote event on air. Exceeded expectations and client attributed success to this innovative idea. First station in market to utilize 5-second commercials as a revenue source, bringing in an additional $25K first year.
  • Created sales materials, including scripts, commercial production and internet advertising to gain new clients. Improved closing rate from 50% to 75%, exceeding budget by $90K over first year.
  • Increased client relations
  • Increased brand and name awareness while competitively positioning television station in the market
  • Never gave up on potential new clients and persevered through their management changes and stalls
  • Provided excellent customer service regardless of how much money a client spent
  • Over-achieved new business development goals year to year between 12% - 28%
  • Launch of new media budget goals, top account executive for most new business accounts in online banner ads- 2004
  • Through perseverance after one year, gained new automobile client purchasing an annual campaign with 100% client satisfaction and no turn over. Renewed for another year.
  • Steal market share from competitors
  • Generating prospects and capitalizing on new business opportunities
  • Created sales proposals relevant to clients' demographic and qualitative profiles. Prospected new business with a closing ratio of 75% versus station average of 55%.
  • Originated scripts and produced commercials
  • Received one of the best referral letters I ever received in my career history
Nov 1999Nov 2000
WBOC TV-16, Dover

Account Executive

When I joined the Delaware sales team the sales territory was floundering and new business was not plentiful. I rebuilt the sales territory through renewed relationships with cold/old accounts.

  • Cold-called face to face 95% of the time
  • Used my innate creativity to build the clients' confidence and trust by providing fresh new campaign ideas and scripts as well as consultative selling.
  • Built a foundation creating a relationship first with the client and increased sales revenue for the Delaware side by 22%.
  • Top sales account executive for both divisions Delaware and Maryland in gaining the most new accounts.
Jan 1998Jun 1999
Sun City Summerlin Community Association, Las Vegas

Special Events Coordinator/ Assistant Community Director

  • Promoted within six months to Assistant Program Director
  • Booked all talent and sought quality live show talent for active retired seniors
  • Wrote all contracts and upheld all legalities
  • Negotiated talent fees, planned & oversaw more than 12 events a month
  • Managed the theater and up to 20 contract workers
  • Derived procedure manuals and six direct reports
  • Increased revenue by 34%
  • Wrote articles and edited events section of monthly newsletter
  • Promoted and marketed all events to a community of 15,000 residents
  • Managed technical staff and all volunteers during live show productions
  • Provided quality entertainment for 15,000 residents
  • Problem solved and handled disgruntled residents, community association issues and ticket sales
  • Relayed information to media for coverage on all special events and wrote press releases
  • Upheld all Association guidelines and community rules
  • Organized expo type special events where the residents purchased tables that was community driven
  • Marketed all shows to residents and the community
  • Wrote press releases and leveraged media for increasing market awareness


May 1993
Bowling Green State University

BA in Communications

Leadership Roles:

President - Theta Alpha Phi, Dramatic Honorary Fraternity

Secretary- Phi Theta Kappa, Honorary Fraternity