Objective

We help CEOs, Marketing Executives, and Entrepreneurs articulate and deliver the brand vision through social channels for maximum business impact.

Our proprietary 5-step program is a complete system for developing a fully integrated social strategy and internal infrastructure to support it.

Our workshop-based format helps startups and big brands alike integrate a solid, effective and long-term social strategy that withstands the changes in technology and consumer consumption habits. Brands we have worked with include Hotel Tonight, YouCaring.com, Bud Light Hotel, and this/moment.

Bring your brand vision to life.

Summary

Kyra Reed was named a ‘Social Media Pioneer,’ by Entrepreneur Magazine for her work spearheading the revitalization of the The Roxy Theatre and the Sunset Strip in Los Angeles. Through the work she did there she created one of the most prominent social media case studies to date.

She is an industry veteran and a community-focused brand innovator. Reed brings a unique and fresh social-first approach to brand marketing and digital strategy. Prior to co-founding [made to order], she spent 15 years working with dozens of companies of all sizes ranging from traditional to social marketing, including start-ups, mid-size businesses and well-known events such as the Monterey Pop Festival.

Reed is the author of Blog 101, a beginner’s guide to blogging and a contributor to The Power of Real-Time Social Media Marketing by Beverly Macy. She has guest-lectured at UCLA and USC and has spoken at a number of conferences, including Digital Music Forum West, Blog World, ASCAP Expos and SXSW. Her work has been featured in top tier media outlets including TechCrunch, The New York Times and NPR.

Reed, along with her business partner, Gretchen Fox, has developed one of the the most comprehensive and complete programs for social training. STARR Method is being used by companies in tech and entertainment and will be released in 2015 as a full certification program available to anyone interested in improving their social media skills.

Work History

Work History
Feb 2014 - Present

Co-Founder

[made to order]

Co-Founder of social media strategy and training agency.  

Jun 2008 - Jan 2014

Founder

MarKyr, Inc.

Markyr Media is a Digital Marketing Consulting agency specializing in digital brand strategy for emerging companies and small businesses ready for the next level in socia media.  Working directly with CEO's and marketing professionals, MarKyr guides a brand through the process of finding an online voice and brand message, building and maintaining an online community, and content acquisition and distribution.

May 2003 - Jun 2008

Owner

Kyra Reed Productions

Freelance Marketing and Management 

Band Manager: 2003-2006

Managed the day-to-day operations of two Portland bands; Stars of Track and Field and The Upsidedown. Booking tours and shows, maintained their financial records and managed their income, built partnerships with other bands, venues and music industry professionals to help advance the careers of the bands.  Was responsible for developing strategy around their image and album release, eventually Stars of Track and Field was signed by Wind Up Records and The Upsidedown was signed by The Dandy Warhols record label Beat the World.

Market Research:  2002-2007

Worked with Marketing Research firm Epiphany Research conducting and analyzing surveys for clients such as New Balance, McDonalds, Capital One and a variety of smaller brands.  I was responsible for managing databases of surveys, making calls to potential survey candidates and designing the content of the surveys.  I assisted Epiphany in evaluating the collected data, turning it into a report and delivering it to the client.

Social Media Consultant: 2006-2008

Introduced The Roxy Theatre to social media and created a strategy that encompassed their online and offline engagement with music fans.  My challenge was to revive the aging club and make it relevant with a younger market with a very small budget and major opposition from the music industry in Los angeles.  Using the tenants of Community, Collaboration and Engagement, I devised a strategy that enabled The Roxy Theatre to re-brand itself.  

Personal Branding Consultant: 2006-2008

Worked with Roxy Theatre owner Nic Adler to create a personal brand that represented his new role as a leader in Social Media.  Arrange panels for him to speak on, guided and shaped his voice and messaging, educated him on important technology and websites.  Worked with him to help him "walk the talk" of being a community leader.  Results have been Nic is now speaking on close to 50 panels per year, internationally.  he has been featured in the NY Times, NPR, Tech Crunch, Mashable, Entrepreneur Magazine, Fast Company, and many other blogs and publications.  He has been awarded the Beacon for the City of West Hollywood and Hipstimatic has created a special "Nic Adler" lens in their packages.  

Writer/Blogger: 2005-2008

Maintained weekly updates to kyrareed.com.  Commentary on the intersection of music and technology.  Wrote the ebook "Blog 101: The Beginners Guide to Blogging"  which sold nearly 3k copies via a partnership with TuneCore.

 

Jan 2006 - Aug 2006

Director New Media

Little Radio

Innovative Internet Radio station, music venue and office space in downtown Los Angeles, Little Radio, was a leader in bringing together music, technology and the culture of Los Angeles.  During my 8 months with them I worked with the web designer to build the first ever aggregated music blog, which I also managed.  Established the CD/DVD manufacturing arm of the business and worked with the Founder on developing strategic partnerships, with music and film companies, and marketing programs aimed at musicians.

2000 - 2002

Producer

New Door Pictures

Producer of documentary examining the effects of MDMA from a cultural, scientific, philosophic and historical perpectives.

Education

Education
Jan 1992 - May 1994

Associate of Arts

Borrough of Manhattan Community College
Aug 1986 - May 1990

Diploma

Notre Dame High School