Freelance Marketing and Management
Social Media Consultant: 2006-2008
Introduced The Roxy Theatre to social media and created a strategy that encompassed their online and offline engagement with music fans. My challenge was to revive the aging club and make it relevant with a younger market with a very small budget and major opposition from the music industry in Los angeles. Using the tenants of Community, Collaboration and Engagement, I devised a strategy that enabled The Roxy Theatre to re-brand itself.
Personal Branding Consultant: 2006-2008
Worked with Roxy Theatre owner Nic Adler to create a personal brand that represented his new role as a leader in Social Media. Arrange panels for him to speak on, guided and shaped his voice and messaging, educated him on important technology and websites. Worked with him to help him "walk the talk" of being a community leader. Results have been Nic is now speaking on close to 50 panels per year, internationally. he has been featured in the NY Times, NPR, Tech Crunch, Mashable, Entrepreneur Magazine, Fast Company, and many other blogs and publications. He has been awarded the Beacon for the City of West Hollywood and Hipstimatic has created a special "Nic Adler" lens in their packages.
Maintained weekly updates to kyrareed.com. Commentary on the intersection of music and technology. Wrote the ebook "Blog 101: The Beginners Guide to Blogging" which sold nearly 3k copies via a partnership with TuneCore.
Band Manager: 2003-2006
Managed the day-to-day operations of two Portland bands; Stars of Track and Field and The Upsidedown. Booking tours and shows, maintained their financial records and managed their income, built partnerships with other bands, venues and music industry professionals to help advance the careers of the bands. Was responsible for developing strategy around their image and album release, eventually Stars of Track and Field was signed by Wind Up Records and The Upsidedown was signed by The Dandy Warhols record label Beat the World.
Market Research: 2002-2007
Worked with Marketing Research firm Epiphany Research conducting and analyzing surveys for clients such as New Balance, McDonalds, Capital One and a variety of smaller brands. I was responsible for managing databases of surveys, making calls to potential survey candidates and designing the content of the surveys. I assisted Epiphany in evaluating the collected data, turning it into a report and delivering it to the client.