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Social Media Skills

- Facebook, Twitter, YouTube, Pinterest, Tumblr, Google+, Flickr, etc. - Google Analytics, Facebook’s EdgeRank Algorithm - SEO & Social Media Best Practices

Content Management & Web Publishing Skills
- DayPort, WordPress, Blogger & other content management systems - Familiarity with Avid web content & creation programs - Familiarity with HTML and programs that write HTML code
News Gathering/Writing Skills
- Research, Storytelling, Simplification, Interviewing - AP Stylebook, Chicago Manual of Style - iNews, ENPS
Video & Graphic Editing Skills
- iMovie, Windows Movie Maker, Avid, Final Cut (Pro), Quantel, Adobe - Axis Content Creator, AP Graphics Bank
Basic Computer Skills
- Microsoft Office Suite - Internet Explorer, Mozilla, Safari, etc.

Work experience

Apr 2012Present

Digital Manager

  • Grew total digital audience including on site and on social media by over 50% from 2012 to 2013
  • Created e-newsletters for five stations to increase their presence in each of their respective markets
  • Manage each stations email and loyalty databases
  • Monetize digital content on website with advertisers through paid content
  • Build digital campaigns in conjunction with advertisers including “Social Summer” a campaign working with the local area restaurants and bars to drive foot traffic  to their establishments through text messaging and social media  
  • Develop digital sales strategies including social media campaigns #HelpMeBrian and  website features High School Athlete of the Week, Cat Fight and more
  • Work directly with clients to maximize campaign effectiveness, including Boardwalk Honda on The Peace of Mind Teen Safe Vehicle Program, which evolved from simply wanting to helping parents have peace of mind to putting one of the state’s top ten Teen Safety Driver advocates into the classroom to teach driving safety.
  • Manage a staff of more than 20 contributors
May 2011Feb 2012

News Producer

  • Grew on-air ratings by crafting daily news worthy content that carried station brand and message, and fostering interaction online and on social media, through polls and via instant responses on Twitter and Facebook that aired during the broadcasts.
  • Made nightly editorial decisions both on-air and online, most notably during the Penn State scandal and the death of Joe Paterno
  • Proofread and edited the work of writers, anchors, reporters and interns.
  • Worked directly with video editors, graphic artists, engineers and others production team members to ensure seamless programming while broadcasting.
Apr 2010Apr 2011

Senior News Producer

  • Managed Local. Latebreaking brand of news in the wake of large audience loss
  • Worked with senior management to identify the lost key demographic; middle/upper class, suburban viewers
  • Selected and presented content specifically targeting key demographics and successfully reclaimed audience share
  • Helped web department create, maintain, and update site by keeping a steady line of communication open
Jun 2008Mar 2010

News Producer

  • Consistently grew ratings by more than 100% in certain demographics by producing informative, creative and engaging content both on air and online
  • Managed ABC2’s social media presence by ensuring vital on-air content was available online first
  • Published top 5 on-air stories on com every night, including text and video
  • Worked closely with reporters, videographers, writers and others to determine story presentation
May 2004Jun 2008

News Producer

  • Wrote and edited scripts for air and immediate release online
  • Shot and edited video for both broadcast and immediate release on the web
  • Created several unique, on-air segments, including popular One Tank Trip series
  • Worked with management to build social media presence on emerging platforms



Here are a few examples of the sorts of things I've done over the past decade in various roles.

Awards I've Won

2006 Pennsylvania AP Broadcasters Association Award: Best Newscast

2004 Mid-Atlantic Regional Emmy Award: Best Newscast

Who I Am

A communications expert and key member of the management team with extensive knowledge of public information, press and community relations, websites and social media with the ability to develop and communicate key messages accurately and convincingly, under deadline pressure, to multiple audiences including employees, the media, customers, and investors.

I Currently Manage: