SVP Global Performance Lead
Managed the data strategy practice for global McCann clients, including MasterCard, L'Oreal, Coca-Cola, General Mills, Nestle, General Motors, and American Airlines.
Generated new revenue by repositioning McCann's offering from a traditional brand creative agency to a more robust marketing services partner. Successfully integrated online, mobile and event marketing tactics with traditional advertising efforts, using data as the thread that ties all combined work together.
Defined strategic objectives with clients, and proposed measureable programs for calculating data points into KPIs and secondary metrics. Led strategic conversations on how data should drive future campaign design and messaging.
Created original content for social media and emerging channels to foster brand building. Demonstrated how paid, owned and earned media worked in conjunction across all channels to drive ROI, improve customer lifetime value, and lift overall brand health.
Utilized social media tools as new research portals, building evidence points on what current customers and prospects want and need respective to the clients' verticals.
Built a framework for supporting clients' local market needs while laddering up results to a unified global performance report.