Accomplished business developer able to cultivate new relationships while concurrently retaining and growing existing business partnerships. Generated increased revenues during times of growth and consolidation by understanding market need and identifying opportunities. Effectively produced budgets in excess of $5 million through execution of well-developed sales and marketing plans.

Key Accomplishments

Led sales team to 29% increased revenues in 2010 and an additional 2% in 2011 by cultivating new client relationships, conducting research, identifying industry opportunities and persistent follow-through.

Created and maintained a successful marketing strategy including social media, to increase awareness of Hotel for corporate and leisure travelers.


Professional Affiliations

·Canadian Professional Sales Association (CPSA) (2010 – present)

·Canadian Marketing Association, Winnipeg Chapter (2010- 2012)

·Meeting Professionals International (MPI), Winnipeg Chapter (2010 – present)

·Manitoba Chamber of Commerce (2001 – 2008, 2010 – 2012)

·Canadian Association of Society Executives (2000 – 2005, 2008 - 2010)

·Winnipeg Chamber of Commerce (2001 – 2004); winner Rookie of the Year 2002

Volunteer activities

  • Riverview Community Centre –Trivia & Fund Drive coordinator (2005 – present)
  • Alzheimers Society of Manitoba – (2009 – present)
  • Riverview Ashland Daycare – Vice President of the Board (2003 – 2008)
  • Rotary Career Symposium – Secretary of the Board, Program Chair (1998 – 2001)

Technical Skills

  • Proficient in Word, Excel, PowerPoint, Publisher and Outlook
  • Skilled in internet research, social media development and monitoring
  • Proficient in industry programs and databases including SalesPro, Opera, Fidelio, Delphi, ACT


Professional with 15 years of customer service, sales and marketing experience within tourism, hospitality and not-for-profit organizations. Now seeking a challenging new position that allows me to fully utilize my acquired knowledge and abilities in the field of marketing and fundraising.

Work History

Work History
Dec 2009 - Feb 2012

Director of Sales & Marketing

Hilton Suites Winnipeg Airport

Senior Manager oversaw all sales and marketing plans, led the sales team, worked with National & International Hilton Sales to secure and maintain clients, developed and maintained websites and social media

Successfully met/exceeded revenue goals by prospecting new and existing accounts

�developed marketing materials including on-line and social media ensuring that brand standards and guidelines were met � attended networking events, conferences and industry meetings � developed/maintained knowledge of market and industry trends, competition and customers � led the sales team increasing revenue per available (revpar) room by $20.67 in 2 years and establishing hotel as the market leader

Efficiently managed budgets, department and corporate accounts

�completed and reviewed Sales Department reports �developed proposals and contracts � hired, trained and supervised sales team � worked closely with Catering and Revenue to increase overall hotel revenues � worked with management team to increase efficiencies and maintain brand standards

Jul 2008 - Dec 2009

Sales Manager

Delta Winnipeg

Managed sales for Delta Winnipeg’s largest market; worked closely with the Winnipeg Convention Centre and Tourism Winnipeg to bring national conventions to Winnipeg

Regained revenues by rebuilding and re-establishing market

� developed a business plan to gain a higher profile in the Association market � established new accounts and reconnected with former clients � attended trade shows, community events and industry meetings � consulted with local and national sales teams to build hotel and brand awareness �thorough knowledge of market trends, competition and customers � booked over $1 million in group bookings including single event bookings of $150,000 in revenue

Aug 2000 - Jun 2008

Director of Sales & Marketing

Place Louis Riel Suite Hotel

Member of the hotel management team, responsible for the development of relationships with new and existing customers and industry partners to successfully increase market share and revenue

Grew company revenues, client base and profile by creating and implementing new ideas and persistently pursuing new opportunities and ideas

�solicited new and existing accounts to meet/exceed revenue goals and accomplishing the first $6 million budget � created and presented proposals and contracts � developed promotional materials � attended trade shows, events and industry meetings � developed knowledge of market trends, competition and customers � developed reports, policies and guidelines for Sales department � hired, managed, trained and provided direction for sales team

Aug 1997 - Jan 2000

Program Coordinator

Manitoba Tourism Education Council (MTEC)

Personal initiative and improved program registration and completion rates as a result of changes to program support and marketing initiatives recognized and rewarded with increased responsibilities

Built and implemented new initiative to expand reach and generate new partnerships to increase sustainability of programs

�positions held include Education, Program, Prior Learning Assessment and Recognition Coordinators � worked independently and with a committee to develop a national promotion program including the development of local and national marketing tools� prepared and presented proposals � developed and facilitated educational programs � presented at symposiums, career days and informational interviews � recruited, organized and facilitated provincial committees for the development of articulation agreements between Post Secondary institutions offering Hospitality and Tourism education and the recognition work experience for educational credit.


Sep 1988 - Jun 1992

Bachelor of Arts

University of Winnipeg


2010 - Present

Director of Sales & Marketing

Hilton Worldwide
2008 - Present

Strategic Selling

Delta Hotels & Resorts