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Strategic Planning ~ Sales & Marketing ~ Business development ~ New Start-ups

Senior management professional offering over 24 years of executive leadership in well known organisations in India and overseas encompassing various industries e.g. steel, metals, speciality chemicals, Industrial gases. Extensive background in challenging environments and proven ability to represent the company with Customers and Strategic Partners. Strong commercial acumen with skills to remain on the cutting edge; drive new business through conceptualising strategies and implementing tactical plans. Excellent communication and people management skills that have been honed through managing multi cultural teams. Well organised, self motivated, dynamic and creative personality taking initiative to achieve both personal & corporate goals.

Core functional strengths include:

Strategic Planning, Budgeting, P&L Management, New Initiatives

Business Development, International Marketing, Institutional Sales

Product Management, Business Plans, Executive Leadership

Work experience

Aug 2012Present

Director - Marketing

Metrod Malaysia Berhad

Effective from 2012, I am heading the sales & marketing division of Metrod. I am  looking after sales of all products in all markets supported by a strong sales team. Under my stewardship, Metrod has reached greater heights by growing 20% in annual sales in 2013 & is on target to achieve 25% further growth in 2014 with wider footprints in Australia & India.  I report to President & Managing Director.

Jul 2001Jul 2012

General Manager ( Marketing )

Metrod Malaysia Berhad

Metrod is a multinational engaged in manufacturing of Copper products with operations in Asia, Europe & America. It’s a public limited company with corporate head-quarter in Malaysia with majority shareholding from Metdist PLC, UK. The company has recently hived off its European & American operation.

My role was to steer initiatives towards achievement of organisational goals & vision with chief responsibilities pertaining to Strategic Planning, Sales, Business Development, Key Account Management for all products from its Plants in Malaysia supported by a team of sales personnel. In addition, I supported the global operation by identifying new products, markets and business opportunities in line with its goal of business proliferation and related diversification. I was reporting to Executive Director - Commercial.

Significant Highlights:

  • Identified Continuously Transposed Conductor for transformer industry as potential market, based on which Metrod eventually acquired Asta, Austria and became the global leader in that field.

  • Reviewed Indian market of speciality copper conductors for Hydro, Turbo & Windmill Generators and submitted investment proposals for Asta India. The project is currently under implementation.

  • Identified the Insulated copper strip Business as an opportunity in Malaysia; successfully kicked off the business and attained market leadership within a short period of 3 years.

  • Studied & submitted investment proposals for speciality conductors for solar energy business.

  • Currently surveying the Asian market of Copper foils for cable shielding tapes & other applications.

  • Under my leadership, Metrod attained over 40% market share in all Product & Market segments.

  • Managed sales with annual business worth approx USD 500 million. 


Regional Manager ( West )

Praxair India Limited

Praxair is the world’s second largest manufacturer of Industrial Gases with sales revenue of over USD 9 billion

Spearheaded Strategic Planning, Sales, Business Development, Key Account Management for Cryogenic Gases (Oxygen, Nitrogen, Argon & Carbon-dioxide) across Western India.

Significant Highlights:

  • Adopted strong growth strategies through application engineering, augmented product-service offerings and market penetration.

  • Championed 25% annual sales growth in 2000 over 1999 in Western India.

  • Developed key clients across the Metal, Chemical, Petrochemical, Food & Beverage industries.

  • Generated business for On-site Cryogenic Plants on Build Own Operate basis with several customers.

  • Kick started the Food segment business; developed new markets for freezing and transportation of Marine, Bakery, Dairy Food products using cryogenic gases.

  • Rolled out the Five Year Strategic Plan for the Food & Beverage segment, recommended investment decisions involving a capital outlay of Rs. 500 Million in western India.


Assistant Manager ( Sales )

Lloyds Steel Industries Limited

The company is thefirst integrated Secondary Steel Plant in India producing Hot rolled, Cold Rolled and Galvanized products under one roof.

Drove Sales of Hot Rolled, Cold Rolled, Galvanized Steel Sheets and Plates in East Indian markets.

Significant Highlights:

  • Successfully launched products and achieved the leading position next to SAIL within a year.

  • Pivotal in developing the Dealer network for Rural Marketing of Galvanised Corrugated Sheets.

  • Developed an Outsourcing Facility for normalising steel that brought in business of Rs. 4 million per year.

  • Managed annual business worth Rs. 30 million. Chief focus was new customer acquisitions through market penetration and establishment of long term customer relationships.


Product Executive

Foseco India Limited

Foseco is a global leader in the manufacturing of Speciality Refractory & Metallurgical Chemicals supplying to Steel Mills and Foundries based in 34 countries worldwide.

Interacted with the cross functional Matrix Team from Manufacturing, Production Planning, Commercial and Sales to maintain and improve profitability of Continuous Casting Refractory for the Steel industry. Additionally responsible for Product Launch in coordination with the Field Sales Team and Technical Support.

Significant Highlights:

  • Successfully launched a new product - TUNCAST, used as Continuous Casting Refractory in the Indian steel Industry after taking extensive trials at Tata Steel, SAIL, Mukand etc. Today this is the most accepted and established technology for such application.


Junior Manager

Alloy Steels Plant, SAIL

Commenced professional career in continuous casting shop of Alloy Steels Plant, Durgapur.

I was involved in plant operation of slab cum twin Bloom caster as well as in technical services


Personal Details

Date of Birth : 18th June 1968

Nationality : Indian

Marital Status : Married

Permanent Residence : 55/1 Sarat Ghosh Garden Road, Kolkata 700031

Kolkata Tel : +913324156146; H/P :+919051676860


Avid listener and collector of western music albums of rock & roll, rhythm & blues, folk and country music from nineteen sixties and seventies