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Products, Business Development, Strategic Alliance

Work experience

Jan 2012Present

Co-founder & COO

Zwipe Commerce Pvt. Ltd.

Founded in January 2012, ZWIPE was conceptualized as an ecommerce fulfillment platform that offers 24 hour delivery, warehosuing and Cash-on-Delivery services to ecommerce merchants in India.

ZWIPE has established warehouses and lastmile delivery network in Bangalore, Kochi and Ahmedabad and has partnered with leading ecommerce portals like,, , and for the intial pilot in Bangalore.

I am responsible for the entire operations of Zwipe Commerce: warehouse management, hiring delivery staff, staff training and last-mile delivery management apart from product development and strategic alliances.

Jan 2009Apr 2011

Founder & Chief Operating Officer

Neartivity Wireless India Pvt. Ltd.

Neartivity Wireless is a contactless payments and social commerce start-up.

I was part of the team that conceptualized an innovative way of linking multiple loyalty programs to the customer’s mobile phone, and developed a socio-reality game designed around the concept of customer loyalty.

I was responsible for entire operations of the company , managing a team of 25 people and also played a major role in product conceptualization.

The company was featured among the “Top 75 Startups to Bet on in India” by Dare Magazine (May,2010)

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May 2007Dec 2008

Co-Founder, V.P. (Products)

Cashnxt Technologies

Cashnxt Technologies was a mobile payment start-up that pioneered financial inclusion using a patented contactless technology of sound encryption. In my role at Cashnxt, I was responsible conceptualizing and leading the development of the contactless sound encryption technology . I was also involved in business development and creating strategic alliances with companies like Vortex, Esscomm and financial institutions. Cashnxt was later acquired by a South American m-commerce company.

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2006Jan 2007

Co-founder & Manager (Alliances)


‘touch2pay’ was a biometric payment start-up that worked in the area of financial inclusion in the remote villages of Gujarat. Apart from operations, my responsibilities also included building strategic tie-ups with nationalized and co-operative banks.


Jun 2004Apr 2007

B.A. (English Literature)

St. Xavier's College, Ahmedabad


I am a serial entrepreneur with close to 6 years experience in products and business development roles .

I was the founder of startups Touch2Pay, Cashnxt Technologies ( Rated among the Top10 tech startups in India), Neartivity Wireless ( Featured by DARE Magazine among the "Top 75 Startups You Can Bet on" ) and Zwipe Commerce (e-commerce fulfillment service)

My key strengths are in Products , Business Development  and strategic Alliances . I was instrumental in conceptualizing & launching innovative products like - Cashnxt ( First contactless payment platform in India) , Vizflo - ( NFC radio frequency payment platform for non NFC phones for Neartivity ) and Zwipe Commerce (an on-demand e-commerce logistics and payment processing service) 

I am passionate about writing & entrepreneurship and was one of the jurists on the panel for The Economic Times - Power of Ideas intiative 2010 held in alliance with IIM-A.

Media References

Personal Information


Date of Birth:6th September, 1983


Marital Status:Married

Permanent Address:101, Confident Antlia-1, Antlia Enclave, Sarjapura, Bangalore- 562125


Footprints 2006: Mirchi Media- Exposing the Grind

Symbiosis Institute of Mass Communications

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