Skills

Skills

Operations

Products, Business Development, Strategic Alliance

Work History

Work History
Jan 2012 - Present

Co-founder & COO

Zwipe Commerce Pvt. Ltd.

Founded in January 2012, ZWIPE was conceptualized as an ecommerce fulfillment platform that offers 24 hour delivery, warehosuing and Cash-on-Delivery services to ecommerce merchants in India.

ZWIPE has established warehouses and lastmile delivery network in Bangalore, Kochi and Ahmedabad and has partnered with leading ecommerce portals like mydala.com, hoopos.com, indiarush.com , pringoo.com and 24hourdeals.com for the intial pilot in Bangalore.

I am responsible for the entire operations of Zwipe Commerce: warehouse management, hiring delivery staff, staff training and last-mile delivery management apart from product development and strategic alliances.

Jan 2009 - Apr 2011

Founder & Chief Operating Officer

Neartivity Wireless India Pvt. Ltd.

Neartivity Wireless is a contactless payments and social commerce start-up.

I was part of the team that conceptualized an innovative way of linking multiple loyalty programs to the customer’s mobile phone, and developed a socio-reality game designed around the concept of customer loyalty.

I was responsible for entire operations of the company , managing a team of 25 people and also played a major role in product conceptualization.

The company was featured among the “Top 75 Startups to Bet on in India” by Dare Magazine (May,2010)

Media Reference: ·http://www.dare.co.in/people/75-startups-you-can-bet-on/neartivity-wireless.htm

May 2007 - Dec 2008

Co-Founder, V.P. (Products)

Cashnxt Technologies

Cashnxt Technologies was a mobile payment start-up that pioneered financial inclusion using a patented contactless technology of sound encryption. In my role at Cashnxt, I was responsible conceptualizing and leading the development of the contactless sound encryption technology . I was also involved in business development and creating strategic alliances with companies like Vortex, Esscomm and financial institutions. Cashnxt was later acquired by a South American m-commerce company.

Media References: 

1) http://www.thesmarttechie.com/magazine_articles/bCashNXT_Technologiesb_id_CZDW908030676_2009.html

2) http://www.pluggd.in/indian-startups/cashnxt-your-mobile-is-the-atm-3530/

2006 - Jan 2007

Co-founder & Manager (Alliances)

Touchtopay

‘touch2pay’ was a biometric payment start-up that worked in the area of financial inclusion in the remote villages of Gujarat. Apart from operations, my responsibilities also included building strategic tie-ups with nationalized and co-operative banks.

Education

Education
Jun 2004 - Apr 2007

B.A. (English Literature)

St. Xavier's College, Ahmedabad

Summary

I am a serial entrepreneur with close to 6 years experience in products and business development roles .

I was the founder of startups Touch2Pay, Cashnxt Technologies ( Rated among the Top10 tech startups in India), Neartivity Wireless ( Featured by DARE Magazine among the "Top 75 Startups You Can Bet on" ) and Zwipe Commerce (e-commerce fulfillment service)

My key strengths are in Products , Business Development  and strategic Alliances . I was instrumental in conceptualizing & launching innovative products like - Cashnxt ( First contactless payment platform in India) , Vizflo - ( NFC radio frequency payment platform for non NFC phones for Neartivity ) and Zwipe Commerce (an on-demand e-commerce logistics and payment processing service) 

I am passionate about writing & entrepreneurship and was one of the jurists on the panel for The Economic Times - Power of Ideas intiative 2010 held in alliance with IIM-A.

Personal Information

PERSONAL DETAILS:

Date of Birth:6th September, 1983

Sex:Female

Marital Status:Married

Permanent Address:101, Confident Antlia-1, Antlia Enclave, Sarjapura, Bangalore- 562125

Certifications

Certifications

Footprints 2006: Mirchi Media- Exposing the Grind

Symbiosis Institute of Mass Communications

Intellectual Property Rights

IIM-B