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  • Istanbul
  • +905334845756

Kutay Vardar

Work Experience

Jul 2015Present


Mar 2015Jul 2015

Independent Brand Consultant

Nov 2013Mar 2015

Head of Platform Development

MCD Digital

- Onboarding and managing Dailymotion's relationship with the top partners
- Identifying the specific needs of the partners, then creating bespoke solutions for them
- Personally closing deals that constitute more than %300 of audience growth that led to a significant increase in market share and brand awareness
- Developing C-level relationships with content providers and distribution partners such as sports clubs, tv stations, record labels, independent production houses and creative individuals
- Representing Dailymotion in various major events in Turkish sphere
- Working closely with marketing and dev. team to enhance user experience of the platform
- Introducing new products to Dailymotion partners to maximize their revenue
- Leading developer relations for Turkish audience base to enable complex integrations

Oct 2012Nov 2013

Operations Manager

MCD Digital

- Developing new internal ad products
- Maintaining and debugging existing ad products
- Raising inventory by bringing in new content suppliers
- Yield management with retargeting providers and ad exchange programs
- Building brand awareness using offline sponsorships
- Creative content development

Jan 2012Oct 2012

Operations Specialist

MCD Digital

- Trafficking and optimising over 100 campaigns per month.
- Providing the sales team data on inventrory forecasts and optimal target placements.
- Working closely with clients in order to ensure proffesional campaign management.
- Finding creative and innovative solutions according to the clients' and sales team's needs.



Materials Engineering, BSc.

Istanbul Technical University