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Kunal Mehta

Marketing Manager at Parag Milk Foods Limited

Marketing professional with 9 years of rich experience in FMCG / OTC / Retail / Nutraceutical products. Functional experience across brand development, strategic planning and consumer marketing with ability to motivate and drive cross functional teams to deliver business results.

Work History

Feb 2017PRESENT

Marketing Manager - Nutrition and Wellness

Parag Milk Foods Limited
  • Formulated, developed and launched 'Avvatar Whey Protein' in Oct'17 with 360° marketing support via Print, Digital and BTL activation
  • Created NPD pipeline for next 2 years with ready formulations as per the brand architecture
  • Driving innovation with new formulations in sports nutrition category to create new business opportunities and capture market share
  • Liaison with Market research, Creative agency, R&D, Plant product development team and packaging to drive new product development
  • Launched 3 sub-brands under portfolio including 8 flavours and a total of 25 SKUs
  • Led setting up of brand e-commerce website along with ongoing social media and digital promotions
Nov 2013JAN 2017

Brand Manager

Piramal Enterprises Ltd. (Consumer Products Division)
  • Drove offtake for Tetmosol soap from Rs.26 crs to Rs.47 crs in 3 years, growing faster than medicated soaps category for FY15 and FY16
  • Designed new brand media campaign for key markets, delivering 30% volume offtake growth during campaign period and also delivering all time high sales 
  • Developed 3 year brand strategy for portfolio and devised annual marketing plans 
  • Conceptualized and executed unique touch-point to generate trials in key markets
  • Identified key need-gap areas with help of market research team for existing product and NPDs, also for developing communication and product concepts
  • Re-launched 4 brands (NEKO Anti-Germ Soap, Ferradol Food Supplement, Sloan's Balm and Waterbury's Immunity Builder) acquired from Pfizer under Piramal portfolio with complete Go-To-Market Strategy, New price structure, Volume estimation & Sales Planning, Training and Sales launch conferences across 36 locations in India 
  • Annual sales of Pfizer portfolio achieved in 3 months of re-launch, valued at Rs. 30 crs for FY18
  • Promoted one level with readiness for next level of Category Manager 
Nov 2012Nov 2013

Assistant Manager - Marketing

Hungama Digital Media Pvt. Ltd
    • Managed Marketing plans for Mobile - Domestic market, responsible for new product launches, retail and trade promotion strategies, tactical plans to promote new and existing set of mobile / VAS products.
    • Worked closely with product team and technology team to initiate NPD basis research
    • Designed of the marketing communications for all stakeholders, conceptualization & execution of the integrated marketing programs for new products.
    • Designed movie promotions with content provider and telecom companies
    • Briefing advertising agencies and vendors for execution of promotional activities.
    • Successfully designed, developed and launched Vodafone Music app
    • Promoted during half yearly performance review and confirmation
      Mar 2010Oct 2012

      Brand Executive - Calcium Sandoz | Otrivin Portfolio

      Novartis India Limited - Consumer Products Division
      • Managed brand P&L of Calcium Sandoz (Kids and Woman), Sandocal Calcium Supplement and Otrivin portfolio
      • Developed annual brand plans, brand building activities and executed tactical plans
      • Responsible for preparing & implementing promotional strategies at PAN India level
      • Handling (Creative, Media, Research) agencies for timely execution of task, ensure compliance and metrics.
      • Re-launch of Calcium Sandoz Soft chews toffees with integrated 360° marketing campaign considering all business stakeholders
        • Media - 5 Sec TV tag development, Media campaign
        • Website launch, Retail display, New Packaging design and Contest for Retailers.
        • Average sales up by 600% after relaunch
      • Executed School Contact program to educate kids, teachers and parents on Calcium requirement and importance, Touched 40000 kids in top 10 key markets
      • New TV communication development for Otrivin Nasal Spray and Otrivin ColdTab with help of research, IPSOS storyboard testing and link test before final production
      • Tracked Brand health scores every quarter to design tactical marketing plans 
      • Co-ordinated with CFTs for regular demand planning, NPDs, Packaging, Legal and regulatory approvals, Consumer offers, Money back offers, trade and channel promotion activities
      Jul 2009Mar 2010

      Business Executive

      Zenith Computers Limited
      • Corporate sales for hardware and software solutions from Zenith group companies, Digital Signage Solutions and LCD TV's from Vu Technologies
      • Exclusively responsible for sales to IT & Telecom segment companies 
      • Ensuring timely supplies of goods as per specifications and receipt of payments from clients within the credit days. 

      Education

      Jun 2003Apr 2006

      Bachelor of Management Studies, Marketing

      R. J. College
      • Scored First class with Distinction with 73.49%   
      Jun 2001Apr 2003

      Higher School Certificate, Commerce

      S.K.Somaiya College
      • Scored Second Class with 58%
      Jun 1990Apr 2001

      Secondary School Certification

      Sau Laxmibai English Medium School
      • Scored First Class with 64.80%

      Portfolio

      Awards & RECOGNITIONs

      • Won “Pro-Fortify Achievement Award” for rigorous planning and execution of Calcium Sandoz Growth product launch - Novartis
      • Won “Star of the month” award for implementing School program and Digital activation - Novartis
      • Jury Panel Member of Prime Time Marketing Awards 2018 & Indian Content Marketing Awards 2018
      • Won many awards in Rotaract District 3140 - Best Digital Communications Director, Outstanding Treasurer in District, Outstanding Club Service Director in District, Best Director and Supporting Director.
      • Recognition from UNESCO India and was Awarded Best International Service Project of Brazil for a digital initiative on Endangered World heritage sites

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