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Kunal Mehta

Brand Manager at Piramal Healthcare Limited

  • Mumbai India
  • 8879688740

A Marketing professional with 7 years of rich experience in Retail / FMCG / OTC / Nutraceuticals products. Functional experience across brand development, strategic planning and consumer marketing with ability to motivate and drive cross functional teams to deliver business results.

Work History

Nov 2013Present

Brand Manager - Tetmosol Soap

Piramal Enterprises Ltd. (Consumer Products)
  • Plan, deliver business objectives and manage P&L for the brand
  • Develop 3 year brand strategy for portfolio, plan and implement annual marketing plans which addresses brand requirements - short term & long term
  • Brief market research team to assess and identify key need-gap areas from research for NPDs and communication concepts
  • Leading discussions with advertising and media agencies for executing promotions and media plans
  • Create new insightful communication and manage overall communication process in line with 3 year brand strategy
  • Drive NPD projects and marketing activities with help of cross functional teams
  • Lead & generate MIS on brands assigned, category, competition and trade at regular intervals so as to result in effective brand management


  • Developed and implemented new campaign for the brand which delivered 30% volume offtake growth for FY16
  • Brand growth faster than the medicated soaps category for FY15 and FY16
  • Designed a 360° campaign to deliver all time high sales on the brand
  • Conceptualized and executed a unique touch-point to generate 1 lac trials in the priority markets with conversion rate of 21% 
Nov 2012Nov 2013

Assistant Manager - Marketing

Hungama Digital Media Pvt. Ltd

    Managing Marketing plans for Mobile - Domestic division

    • Responsible for new product launches, retail and trade promotion strategies, tactical plans to promote new and existing set of mobile / VAS products.
    • Work closely with the product team and technology team to initiate NPD basis research outcome 
    • Designing of the marketing communications for all stakeholders, conceptualization, execution of the integrated marketing programs for new products.
    • Design movie promotions with content provider and telecom companies
    • Briefing advertising agencies and vendors for execution of various promotional activities.


    • Joined as Team Lead - Marketing projects, on basis of half yearly performance and confirmation, received promotion 
    • Successfully designed, developed and launched Vodafone Music app
      Mar 2010Oct 2012

      Brand / Product Executive - Calcium Sandoz

      Novartis India Limited - OTC Division

      Managing Brand profitability of Calcium Franchise (Calcium Sandoz, Calcium Sandoz Woman, Sandocal)

      • Developing annual brand plans, brand building activities, execute tactical plans for the portfolio 
      • Responsible for preparing & implementing promotional strategies on PAN India level and launching new products
      • Handling (Advertisement, media, research) agencies for timely execution of task given and ensure compliance and metrics.
      • Co-ordinate with Cross functional teams for regular demand planning, new product development, packaging, Legal/DRA approvals, consumer offers, Money back offers
      • Design trade and channel promotion activities with help of trade marketing
      • Keep track of advertising and promotion spends as per allocated budgets and align Finance team


        • Re-launch of Calcium Sandoz - Soft chews toffee format
          • Integrated 360 degree campaign considering all business stakeholders
          • Media - 5 Sec TV tag development, Media campaign
          • Website launch, Retail display, New Packs design and Contest for Retailers.
          • Average sales up by 600% after relaunch
        • Brand building through School Contact program - Calcium Sandoz
          • Program designed to educate kids on Calcium Requirement and importance
          • Touched 40000 kids across top 10 cities across the country

        Won “Pro-Fortify Achievement Award” for rigorous planning and execution of CaS Growth product launch.

        Won “Star of the month” award from Novartis for implementing School program and Digital activation.

        Jul 2009Mar 2010

        Business Executive

        Zenith Computers Limited
        • Handled corporate sales for products - Hardware solutions from Zenith Computers,
        • Software solutions from Zenith Infotech and Digital Signage Solutions and LCD TV's from Vu Technologies (California based company).
        • Creating a database of IT & telecom companies and building up relation with decision makers
        • Ensuring payments from clients within the credit days. 


        Jun 2003Apr 2006

        Bachelor of Management Studies, Marketing

        R. J. College
        • Scored First class with Distinction with 73.49%   
        Jun 2001Apr 2003

        Higher School Certificate, Commerce

        S.K.Somaiya College
        • Scored Second Class with 58%
        Jun 1990Apr 2001

        Secondary School Certification

        Sau Laxmibai English Medium School
        • Scored First Class with 64.80%



        Cricket, Music, Painting, PC Gaming, Web Technology and Gadgets.

        Extra Curricular Activities

        • Member of Rotaract Club (Youth Division of Rotary Club of Mumbai Mulund South)
        • Won many awards in all avenues - Best Digital Communications Director, Outstanding Treasurer in District, Outstanding Club Service Director in District, Best Director and Supporting Director.
        • Recognition from UNESCO and Awarded Best International Service Project of Brazil (by non-profit body) for an initiative on World heritage sites