- Managing brand profitability of Calcium Sandoz (Kids and Woman) and Sandocal
- Develop annual brand plans, brand building activities, execute tactical plans
- Responsible for preparing & implementing promotional strategies on PAN India level
- Handling (Creative, Media, Research) agencies for timely execution of task given and ensure compliance and metrics.
- Co-ordinate with CFTs for regular demand planning, New product development, Packaging, Legal/DRA approvals, Consumer offers, Money back offers
- Design trade and channel promotion activities with help of trade marketing
- Keep track of advertising spends as per allocated budgets and align finance team
- Re-launch of Calcium Sandoz - Soft chews toffee format
- Integrated 360 degree campaign considering all business stakeholders
- Media - 5 Sec TV tag development, Media campaign
- Website launch, Retail display, New Packs design and Contest for Retailers.
- Average sales up by 600% after relaunch
- Brand building through School Contact program - Calcium Sandoz
- Program designed to educate kids on Calcium Requirement and importance
- Touched 40000 kids across top 10 cities across the country
Won “Pro-Fortify Achievement Award” for rigorous planning and execution of CaS Growth product launch.
Won “Star of the month” award from Novartis for implementing School program and Digital activation.