Kunal Harisinghani

Kunal Harisinghani



Work History

Work History

Shringar Exports (Family Business)
  • Setup export arm of family business, Shringar
  • Acquired clients and launched new product line of leather bags and beaded tassels
  • Organized supplier network on job work basis
  • Implemented a tie-up with DHL for distribution of orders on a cost effective basis
Apr 2008 - Jun 2008

Summer Intern

Mudra Communications, Mumbai
  • Communication audit to understand the communication strategies adopted by the major players in the life insurance industry in the year 2007-08 and to suggest a communication strategy for LIC products
  • Targeting and Segmenting consumers of BIG Broadcasting, a pitch for the upcoming hindi movie channel from the Reliance stable
  • HPCL – Turbojet, understanding the category of branded/premium fuels and conduct primary survey so as to get a generic perception of premium fuels
  • Develop a quarterly update on the marketing activities carried out by the global fast food chain, Mc Donald’s
Apr 2006 - Jun 2006

Summer Trainee

ICICI Prudential Asset Management Company
  • Research on the brand recall and positioning of ICICI Prudential Mutual Funds for competition analysis and suggestions on positioning reforms for the brand. Universe of the research being the customers and relationship managers of Citibank
Apr 2005 - Jun 2005

Summer Trainee

Hindustan National Glass Industries Ltd. (HNG)
  • Trend analysis of the accounting ratios and forecasts ascertained up to 2010 along with suggestions for the scenario of inefficient ratios

Achievements & Interests

·Received an Award for Academic Excellence for maintaining a CGPA of 3.52 in PGDM

·Elected and selected as Member of the MICA Career Planning and Development Cell for two consecutive years 2007-09

·Made corporate presentations across the country as a member of the Placement Cell, to develop campus relations and increase industry exposure to facilitate career planning and development

·Selected by Mudra Communications, Mumbai for MICAminds project, to research and co-author a white paper, “A Billion New Leaves – Cultural plurality, Globalization 3.0 and Branding in new India”, August 2008

·Research Paper on “Corporate Social Responsibility – in the Indian Corporate Sector” shortlisted by UTVi at Dayitva, TISS

·Article on “Cult Branding” was selected for publication in the MICA Communications Review, the MICA quarterly Journal

·Paper on “To open up the possibilities of the internet to the bottom of the pyramid” was selected for presentation at Symbiosis Institute

·Special appreciation award, AXN Last Manager Standing, at MICAnvas ‘08

·First Runner-up at IIM Lucknow Manfest Quiz, 2007

·Paper on “Infrastructural Development - a pre requisite for the Indian economy” was selected for presentation at IBS Hyderabad

·Represented MICA Placement Cell at MICA Alumni Meets across the cities of Mumbai, Delhi, Bangalore and Dubai, 2007-09

·Carried out MICA brand building activity, MICAmpaign, in the cities of Delhi, Hyderabad, Kolkata and Bangalore, 2007-09

·Marketing Team Leader and Student Co-ordinator for Corporate Quiz Jadavpur University 2007

·Media and PR coordinator for Corporate Quiz, Jadavpur University 2006

·Participated and helped in organizing Rotaract Club of Calcutta Victoria, District level events - Blood Donation Camp, Monthly visit to Old Age Home, Bi-monthly visit to the orphanage and camp on AIDS awareness, 2004-05

·Baseball Association of Bengal, champion team member, Birla High School, 2002

·District level swimmer, Bengal 1996-2001

·Lions Club Calcutta: Provided assistance and support during Blood Donation Camp, June 2001

·Represented Birla High School in drama workshops conducted by British Council, 2001

·Squash, snooker, swimming and painting champion at Ordnance Club 2000-04

·Represented Birla High School in Rowing competitions at the Bengal Rowing Club 2004









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