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Work experience

Jan 2008Present

Chief Executive Officer

A Mid-Sized IT Consulting Company, NJ. USA

Open new accounts with direct clients and liaison with existing clients.

Initiate, implement and oversee new revenue generating ideas like Government Contracts and RFP's.

Provide leadership in the development of the company's Sales and recruitment team.

Ensure the development of marketing plans and performance measurements.

Review and approve marketing plans and budgets as part of the annual planning and budgeting cycle and present recommendations to the board of directors.

Liaison with Delivery teams in India.

Interview all new H1 potential recruits prior to their appointment.

Serve as ambassador for the company to relevant marketing organizations in Canada, Australia and internationally.

Oversea daily operations.


Chief Operating Officer

Software Experts Group Inc. New Jersey. USA

Planned and implemented various marketing and business development strategies.

Opened new accounts with direct clients and tier one vendors. This helps in developing current & future prospects for the company.

Planned, initiated and implemented licensure for an Adult training School.

Planned initiated and implemented diversification into Computer hardware and networking services.

Planned, initiated and implemented diversification into Auto Repair Shops.

Reviewed recruitering team’s progress on day to day basis.

Revenue increased to 250%


Operations Director

Micropower, Training Institute. New Jersey. USA

Liaison with various government bodies and agencies for soliciting business by recruiting sponsored students for various programs.

Developed Customized training program through constant interaction with corporate businesses, to upgrade skills of their existing manpower.

Liaison with recruitment agencies for placement of students, who have successfully completed the courses.

Liaison with various career centres and schools for promoting new career oriented programs. Cold calling and then going and meeting them, hence building the relationship.

Marketing the new products in IT and Non IT sector through various federal agencies.

Liaison between the clients and Training staff.

Once candidates ware trained, placed them and closed the deals.


Regional Manager

Serviscope (E.A.) LTD. Africa

Largest manufacturer, trader and dealers of commercial Catering, Bakery, Laundry, Refrigeration equipment in East and Central Africa

Planned successful marketing and advertising strategies targeting and developing new accounts, bringing more businesses.

Expanded customer base through a variety of effective sales techniques.

Planned and assisted leading architects and mechanical engineers with technical layouts and data for various leading hotels, restaurants, hospitals and institutes.

Liaison with various Government ministries, parastatals and donor funded projects and also solicited medium and large business enterprises.

Developed annual marketing plans with top management and executed them.

Closely worked with advertising and sales promotion agencies to launch campaigns and promotion programs

Prepared and submitted Annual Budgets to CFO.

Initiated Dealer and Reseller Programs and oversaw direct and dealer sales in East and Central Africa.

Sales grew by 300%


Marketing Manager

Microwin Electronic Limited . INDIA

A Toshiba Corp. subsidiary in India involved in manufacture and marketing of white goods.

Managed nationwide dealer/reseller network with the help of 5 regional Managers.

Introduced new marketing concepts, Advertising, Sales promotions,

Introduced and Implemented Management Information systems.

Co-ordinated with production, material, finance and distribution functions.

Created after sales service centres and recruited personnel.

Had joined the organisation as Regional Manager (Western Region) and was promoted on 1st January 1992 to All India position, based on the regions overall performance amongst 5 regions in India.


Regional Manager

Indian Organic Chemical Ltd. INDIA

The company started snack foods division, with collaboration with Avico of Holland.

Launched new products in Western India, against very stiff competition from un-organised and established sector.

Planned and liaison with Market research company, advertising agency, point of purchase material planning company,

Planned, Recruited and trained Field force personnel and implementing reporting systems.

Derived at Product pricing, Set Dealer profile, Planned Routes and. logistics.


Marketing Manager

Themed Trading Corp-Al-Sagri Group. SAUDI ARABIA

 A large trading company dealing with HONEYWELL  air conditioning systems and components. 

Created promotional and marketing strategies, designed and placed adverts.

Hired, trained, supervised and mentored 8 Sales people.

Motivated staff to meet/exceed established sales goals and objectives by developing effective sales incentives.

Gave final approval on all sales, trade-ins, financing and credit arrangements.

Monitored and reported sales through various Management Information systems.

Establish quality standards for work undertaken in recognition of the quality standards set by the management.

Expand business and achieve targets set through sales team.

Participate in special projects/task forces as assigned


Marketing Executive

Reliance Textile Industries Ltd. INDIA

The largest textile manufacturer in India.

Was instrumental in setting up an independent sales cell for institutional sales of all different divisions of the company.

Strengthened dealer network through agents in northern and western India, for synthetic suiting and shirting division.

Participated in various promotional activities for promoting VIMAL brand, including fashion shows, TV commercials, etc.

Achieved sales growth of 250 %


Marketing Executive

Farm House Biscuit and Confectionary Co. Ltd. INDIA

Manufacturers of BAKEMAN'S brand of biscuits, confectionary and breads in India.

Responsible for direct sales of company products in a defined territory.

Managed and oversaw the dealers and distributors through C&F agents in assigned area.

Ensured proper and prominent product displays.

Ensured point of purchase(POP) displays.

Implemented dealer promotion programs and monitored dealer incentive programs.

Participated in local events, school promotions etc.


Jul 1980Jun 1982

Masters in Marketing Management 

Bombay University
Jul 1976May 1979


Delhi University