Kelli Turner

Kelli Turner

Work History

Work History

Director of Marketing Communications

ZOLL
  • Develop, maintain, and execute ongoing strategic communications plan
  • Created over $1 million in new opportunities in a single quarter
  • Manage budget of over $1 million; staff of 5 employees; numerous targeted global business relationships
  • Ensure all communications programs align to the company’s overall strategic business goals
  • Ensure consistency of brand positioning by managing messages and by closely integrating related communications activities
  • Responsible for development and execution of content marketing strategy and plan
  • Manage the flow of content marketing projects from conception through execution including; lead generation and nurturing content (like white papers/eBooks), public relations and press releases, product overviews, webinars, email marketing, case studies, videos, newsletters, website, and social media
  • Track and measure content marketing performance
May 2006 - Jul 2012

Marketing Communications Manager

ZOLL
  • Responsible for all advertising planning and execution - both print and online
  • Manage advertising budget (110K - 250K)
  • Project Manager for annual user conference including over 600 customers, 50 speakers, and 30 vendors
  • Responsible for collateral development including brochures, case studies and whitepapers, and email marketing
  • Developed video product demonstrations
  • Implemented a lead nurturing program and closed-loop inbound marketing solution for tracking and measuring performance  (Hubspot)
  • Migrated website over to a content management system
  • Extended international website reach by adding German accessibility
Apr 2005 - May 2006

Marketing Communications Manager

BIO-Key International

• Responsible for all advertising planning and execution - both print and online• Manage advertising budget of over $150K• Project Manager for annual user conference including over 300 customers• Responsible for collateral development including brochures, case studies and whitepapers and email marketing• Managed national tradeshow program

      ZOLL acquired BIOKey FireRMS product and staff in May of 2006

Dec 1999 - Apr 2005

Marketing, Public Affairs and Communications Manager

Virginia Department of Fire Programs
  • Member of Executive Leadership Team - A group of 6 high level managers responsible for strategic planning and development of the agency
  • Agency Public Information Officer
  • Responsible for crisis communication strategy, press release writing and distribution, press conferences, media list management, media launch kits, media follow-ups and relationship building, targeted media pitching, press clippings
  • Managed 3 FT's and one PT
  • Responsible for annual marketing budget of $350K
  • Responsible for communications strategy and development including annual reports, quarterly newsletters, course catalogs, speech writing, brochures, training materials, and website
  • Coordinated statewide town hall meetings and focus groups for improved stakeholder communication
  • Member of the Joint Information Center Public Affairs Team - a component of the Emergency Operation Center (activated during Hurricane Isabel)
  • Appointed to numerous statewide committees (Night Club Safety Task Force, Governor's Office of Substance Abuse Prevention, KidSafe Virginia, CitizenCorps, FireCorps)
  • Trade show planning and management
  • Project Manager for the annual Virginia Fallen Firefighters Memorial Service - this event is attended by high level government officials and a detailed protocol for this service must be adhered to
  • Project Manager for A Day in the Life of a Firefighter - this event is open to government officials and media so they can learn through experience what the fire service does
  • Identified fire trends in Virginia through statewide needs assessments and surveys and implemented programs to educate legislature and general public on issues of concerns
  • Secured funding through the Assistance to Firefighter Grant Program for a statewide fire and life safety education program (see Be FireSafe components in Portfolio section in the side bar)
  • Implemented an award winning fire and life safety program that paired Seniors and Children

Education

Education

Certification

Virginia Department of Emergency Management

The intent of the Advanced Public Information Officers Course (APIO) is application of public information skills to a major emergency or disaster situation. Focus is on legal Issues in Public Information, Public Information and Public Policy, Risk Communication*, Interpersonal Skills for Public Information Officers, Conflict Resolution, Communicating Effectively During and Emergency*, Media Relations*, Emergency Information Systems, Stress Management for PIO’s, Joint Information Center Exercise.

Certification

Commonwealth Management Institute

Professional development for experienced managers in Virginia state government. You must be nominated by either a state agency head or Cabinet Secretary. I was nominated by former Secretary of Public Safety, John Marshall.