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Work experience

Jun 2006Present

Senior Director, Marketing Operations

Wal-Mart Stores

Joined Marketing Operations as Director of Process and Production in 2006 and advanced to Senior Director at Wal-Mart Stores.  Manage staff up to 55 professionals, including the Marketing Project Management Office, Creative Production, Contract & Vendor Management, and Marketing Systems.  Member of 10-member Marketing Leadership Team (MLT); one of six direct reports to Chief Marketing Officer (direct to President, Wal-Mart Stores).

Strategic Responsibilities:

·        Portfolio level management of all programs, initiatives, and projects ($800M budget); 2249 marketing projects completed in 2008.

·        Manage contract negotiations and vendor relations for 100+ vendors and agencies of record (AOR).  Set direction and accountability for RFP processes, contract standardization, vendor evaluation, and performance accountability (quarterly) as well as SOX compliance oversight.  Partner closely with legal, global procurement sourcing team, and internal audit.

·        Serve as champion and change agent for evaluating and introducing new technologies and systems to fully automate marketing processes. 

·        Manage Return on Marketing Investment (ROMI) metrics reporting to ensure project prioritization, accountability, and planning pace to reduce costs by managing timelines.

·        Establish operational governance models for process, technology, and vendor management in order to clarify responsibilities and expected outcomes and to deliver quantifiable accountability.

·        Define and lead ongoing process improvement for all marketing processes: from strategy to research to project management to production and execution.

·        Design strategy for next-level accountability dashboards, which will closely align marketing to sales and ensure strategy, design, and execution of all initiatives are tied to measurable business outcomes.

Highlights of Accomplishments:

·        Led process improvement initiative to reorganize $1.5B marketing operation, which over 12 months has increased capacity by 15% to keep pace with store growth and business demands, and establish unified standards for brand consistency, store image/design to support corporate strategy to re-energize brand.

·        Built Marketing Operations team from the ground up to a staff of 55 in three years - specializing in project management, creative production, global procurement, and IT.

·        Identified and selected BPO partner to evaluate marketing print procurement; directed partner on redesign of systems from strategy to production, which delivered guaranteed $90M savings including a 50% reduction in staff needed to fulfill business needs.

·        Introduced discipline and consistency on vendor contract negotiations; conducted a full evaluation of all 2008 agency contracts and negotiated new contract terms that delivered a $14M savings in six months.  Currently creating a “game-changing” agency vendor management model that will drive greater flexibility, quality, and cost-savings.

·        Primary leader responsible for selection, implementation, and change management initiative for Enterprise Marketing Management (EMM) system, which automated all marketing processes (planning, budgeting, resource management, implementation, timeline, metrics/reporting); managed third-party consulting partner on two-phased, one-year implementation.  Currently working closely with cross-functional team including IT and Finance to move system in-house and eliminate dependence on consulting.

·        Developed and implemented best practice marketing processes, including benchmarking world class marketing operations and leading the mission to establish Wal-Mart marketing as the first world class B-to-C marketing operation.

Jan 2001Dec 2005

Senior Producer

Joined as a production manager and advanced to Senior Producer responsible for all Marketing related projects, including creative development, for the online extension of the world's largest retailer.  Second in command to VP Marketing Creative.  Acting operations manager in charge of 12-person creative & production teams.  

·        Established process improvement for all marketing creative processes including creative brief development and portfolio project management.

·        Managed more than 500 projects annually encompassing direct email campaigns, banner ads, interstitials, microsites, in-store kiosks, marketing collateral, and print advertising.

·        Managed detailed project plans, maintained and prioritized project portfolio, developed all processes and accompanying documents, resolved outstanding resource challenges.

·        Key project management expert on special projects including Soundcheck program, online music downloads, Garth Brooks box set exclusive microsite, and private brands flower business.

Jan 2000Dec 2000

Director of Marketing

Established the organization’s first marketing function that included public relations, event planning, creative development, co-branded partnerships, and affiliate programs.  Managed marketing strategy, planning, development, and execution.  Direct report to President.

·        Co-led redesign of to simplify user interface, which enhanced customer experience and increased partner relationships with other national music sites.

·        Concepted and worked with technology team to design a technology applet that enabled music and event sites to link and populate customized concert information, ticket information, and other content easily, which increased advertising revenue for the site.

·        Key member of PHO, a community of music business professionals that would convene to co-develop tools, technologies, and strategies to grow the online music community.


Client Side Technology Production Manager

CDNOW/Music Boulevard

Responsible for managing technical execution for team of 7 engineers who maintained customer interface of startup online music retailing website, including implementing additional features to site as ongoing rollout. Maintained project plans, oversaw budgets, resolved outstanding resource issues, ensured timely delivery of assignments.


Production Manager

CMP Media

Managed the production of all custom micro sites: PlanetIT; IBM's NetBusiness; IBM's Enterprise PC; GeoCities' SmallBiz; 3COM's N+I; Microsoft's IE4; Fujitsu's Tipsheets; Rockwell's Breaking the Speed Limit; The Micron Challenge. Managed a team of freelance designers, copywriters, and HTML coders. Estimated and monitored production budgets.Set up structure for web production template system.Member of 5-person product development innovation team.

Aug 1996Feb 1997

Account Manager

Internet Interstate
Responsible for account management, creative design, layout, marketing, and maintenance of numerous client sites including FMLink, Washington Convention & Visitor's Bureau, and The DC Convention Center. Oversaw production of all web projects.


Sep 1991May 1993


Western Maryland College
Sep 1987May 1990

Radio Broadcasting


Blair Academy

Connection Points


·        Solutions-driven marketing executive with nearly 20 years of proven experience optimizing marketing functions in diverse corporate settings from Internet start-ups to established publishing companies to world’s largest retailer (Wal-Mart, #1 on Fortune 500).

·        An integrated thinker with comprehensive knowledge of all marketing channels and how to effectively align marketing to meet corporate objectives; special expertise in designing marketing systems and processes that improve delivery, ensure brand alignment, and manage ROI for marketing expenditures.

·        Deep understanding of creative, strategic and operational sides of marketing, a professional who understands how to leverage creative for high-impact business results and serves as an effective translator between creative departments and business stakeholders (project managers, functional leadership, line of business executives, senior-management). 

·        Proven track record of designing and executing marketing systems in highly complex operational settings and leading cross-functional teams (IT, Marketing, Finance, Store Operations) to ensure systems align to functional business needs.

·        An authentic and no-nonsense leader recognized for her commitment to developing high-potential talent and building a high-performance center of excellence based on the knowledge worker model.

·        A practical and savvy business professional who leads the business of marketing and ensures marketing processes and systems optimize value, time, and corporate resources and are constantly evolving to meet the needs of a growing organization.