Founder & Principal Consultant • firstthought • Los Angeles, CA • 1999-Present • UX Consultancy
Cultivate relationships with executives and decision makers to lead engagements. Devise and execute usability tests, heuristic evaluations, ethnographies and on-site assessments. Formulate detailed strategies and business transformations to deliver winning interactive user experiences balancing technology, user, and business needs. Engagements also required writing, content management, copy editing and proofreading.
Mary-Margaret Network: Interim Senior Director of Web Business Strategy for Recruiting Company. Worked with CEO and staff to extend business using redeveloped Web Site. Hired, led and worked with design and development professionals and executive leadership to define and execute new offerings and extend brand. Healthcare Start-up [stealth]: Collaborated with management, coders and visual designer to create functional prototype for fundraising. Led project using Agile methodology. Secured 2nd-round angel funding.
Epson: Led 7-person team of visual designers, coders, testers, and support staff to redesign and relaunch Epson e-commerce site with real-time credit authorization capabilities.
Yahoo: Interim Strategist with team in content creation division of Digital Media effort. Developed co-branding ideas for projects for adventure travel site.
Handshake: Interim Interactive Business Director. Crafted and implemented business model and website overhaul within 6-weeks, repositioned offering for new markets. Led definition, development and implementation. Secured $5M in 2nd-round funding.
Keen: Orchestrated in-depth user testing and analysis to devise new business strategy as well as product and market refocus that positioned Keen for lucrative acquisition.
MarketFusion: Executed user testing and heuristic assessments to create classification system, product specification, and interface design in alignment with new online business strategy for procurement service.
Event Zero: Built User Experience practice for Web marketing and design firm. Encompassed strategy development, methodology documentation, talent acquisition and training in user-centered design.
Nielsen Norman group: Consulted through top-rated usability group, performed heuristic evaluations, usability tests, and other research. Reported results, defined needs, and tracked progress of strategies.
UX Director & Senior Design Strategy Consultant • c2o, Dallas, TX • 1997-1999 • eCommerce consulting
Hired as senior consultant, promoted to launch West Coast operations. Assembled, trained, and led consulting teams of up to 60 in engagements with high-profile clientele. Analyzed corporate strategies as well as sales and marketing tactics to resolve business issues and improve performance. Also wrote, proofread and copy edited.
Hitachi Data Systems: Directed 2 high-impact engagements with Hitachi:
- Transformed Hitachi site architecture, navigation, and layout with robust standards for content in 3-week period, which secured multi-million-dollar RoW Sales Extranet contract.
- Interfaced with global executives, sales and manufacturing personnel to diagnose issues causing low RoW sales. Devised, documented, and presented solution strategy that earned enterprise service contract.
Sun Microsystems: Selected as Chief HCI Strategist for initiative to design improved online sales strategy of Sun computer and support products, including product definition and packaging.
Interactive Media Engineer • SILICON GRAPHICS, INC. • Mountain View, CA • 1995-1997 Computers
Served on team to redesign corporate support product and application. Conducted user research to establish value proposition and target market. Implemented enhancements to usability, interfaces, and architecture.