Work History

Work History

Account Management Intern

Flair Communications Agency, Inc.

·Researched consumer trends – findings used in promotional programs presented by account executives to clients (Smucker’s, Jif and Crisco)

·Generated ideas for promotional points of sale to creative team

·Consulted with clients via teleconferencing

Mar 2008 - Sep 2008

Consumer Intern

Edelman

·Led and developed social media strategies for several of Edelman’s most prominent consumer client teams (Kimberly-Clark, GE Profile, Kraft and True Value)

·Garnered media placements generating over 3.1million print impressions (readership).Online readership reached over 8.7 million monthly unique visitors (not including blogger outreach)

·Placements included: Print: Los Angeles Daily News, The Miami Herald, The Plain Dealer, Long Beach Press-Telegram, and Red Eye Chicago. Online: Hungry Girl, Supermarket Guru, Time Out Chicago, The Denver Post, Staten Island Advance and Southwest Times Record

·Developed a strong relationship with a syndicated celebrity editor from the Los Angeles Newspaper Group,securing repeated placements in publications’ print and online editions, as well as on the editor’s blog

·Conducted market research for use in Requests for Proposal, to gain new business for the Edelman Chicago consumer practice area – material was directly referenced by senior executives during internal strategy and implementation meetings

·Devised amendment to expert panel recommendations for one of Kimberly Clark’s brands: amendment was taken in lieu of existing plan

·Organized and implemented DJ drops to culminate Kraft’s local market mobile tour

Jun 2007 - Mar 2008

Communications Coordinator

Action for Healthy Kids

·Original developer of sales plan for organization’s product, ReCharge! Energizing After-School – the tenets of which are still in practice at Action for Healthy Kids to date

·Constructed both content and layout for communication materials, including Executive Summaries of organization’s reports – material sent directly to donors and partner organizations

·Trained new employees on various organization procedures

Oct 2005 - Sep 2006

Development Assistant

Action for Healthy Kids

·Traveled to various conferences to present Action for Healthy Kids’ programs to key stakeholders

·Composed and revised grant proposals to be utilized by organization’s national and State Team fundraising – resulted in acquisition of urban initiative grant from Kraft Employee Fund

Education

Education
Sep 2006 - Jun 2009

Bachelor of Arts

Northwestern University

Cum Laude, Departmental Honors

Aug 2004 - May 2005