Krista Smitherman

Work History

Work History
Jul 2008 - Sep 2008

Project Manager, Print Production

Coverdell

Coverdell is a marketing services company, specializing in insurance and loyalty products to banks

• Managed internal and external resources of the print production process for direct    mail campaigns for 6 leading banks to insure on time delivery and within budget ––1.5    million pieces monthly• Used existing pricing to create production estimates at the start and finish of each   campaign • Issued lasering instructions, print orders and postage funds to the mailing facility

Oct 2006 - Mar 2008

Marketing Product Analyst

http://www.Inficorp.com

InfiCorp is an affiliate bank of First National of Nebraska, providing credit card services to 130+ banks • Managed the print production process for direct mail campaigns ––1 million pieces   monthly, and in-branch collateral materials with variable data on short runs• Implemented mail strategy with outside global mail facility and maintained budgets• Managed quality control, using up to 30 test models, within Six Sigma timelines• Completed banking continuing education to maintain compliance standards

May 2001 - Aug 2006

Production Manager

Custom Marketing Group

Custom Marketing Group is a global partnership marketing company specializing in the travel and tourism industry

• Managed the print production process for destination travel planners and direct mail for   20 clients • Managed client expectations to communicate the brand, on time and on budget• Hired graphic designers, copywriters and proofreaders• Created pagination and material specification forms• Secured co-op brand approvals through American Express®• Produced production schedules and managed the timeline• Produced back-end spending analysis and delivered results to the clients though the   email channel• Negotiated newspaper and magazine display space rates and issued insert orders

Education

Education

Summary

Accomplished marketing professional with proven ability to develop and implement campaign strategies that exceed business and financial objectives. Have successfully managed multiple clients with repeat engagements, in the retail, publishing, tourism, and banking industries for more than 15 years. Creative, forward thinker, with strong print production and project management skills, and a high aptitude for implementing online plans.

Skills

Skills

FrontPage 2000

Desktop Publishing

QuarkXPress, PhotoShop, PageMaker, Fetch, Transmitter

Microsoft Office

Microsoft Office PC and MAC platforms – Word, Excel, Outlook, PowerPoint and Access