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Work experience

Marketing Events Planner

Computer Curriculum Corp.

·Handled all marketing responsibilities for the eleven states of the South East Region of the company including individual (state) and comprehensive regional events and campaigns.

·Developed and implemented new marketing/promotional strategies and campaigns working with the Regional Vice President and Corporate Personnel.

·Responsible for all aspects of event planning including regional trade shows, customer seminars, regional staff meetings and National Sales Meetings.

·Monitored and managed the Southeast Regional Sales Marketing and Promotion Budgets.

Nov 2013Present

Senior Marketing Communications Manager, Corporate Events (Contractor)


Develop strategy for and create and manage all communications for the Corporate Events Department within VMware, most notably for the company’s flagship annual event, VMworld. Oversee all digital communications related to VMworld, Partner Exchange and other key events.

• Manage all email communications for VMworld, and Partner Exchange, including creating compelling content, manage segmentation for audience acquisition, registered attendees, business units, geographic areas, special programs, and manage Salesforce campaigns, tracking, and all analytics.

• Create, edit, and manage all content for the website including conceptualizing placement, navigation and content timelines. Managed redesign of site and go-live of each deadline (registration, content catalog, etc).

• Align all marketing assets and stakeholder communications with the VMworld and VMware company brand. Educate stakeholders and vendors in the use of correct nomenclature and brand usage in all content and communications.

• Manage all social channels for VMworld including internal VMware channels, creation of all blog content, as well as management of Twitter, Facebook, LinkedIn, YouTube, and Google+.

• Create all employee communications pertaining to Partner Exchange and VMworld, including employee registration; and sent communications to all employees, contractors, and interns.

• Write scripts and manage video production for Partner Exchange event and VMworld event including internal and external promotion, managing creative services, video production timeline, and voice talent.

• Conceptualize, create, manage, and track sales promotions for internal teams to drive registrations, tracking results and driving participation by internal stakeholders.

• Manage all onsite communications, including mobile app updates, social media posts, digital signage, breakout presentation “loops”.

Jul 2013Nov 2013

Marketing Manager

Lyris, Inc

LYRIS, INC. Emeryville, CAJULY, 2013-PRESENT

Marketing Manager

Oversee all event management for the company including webinars, tradeshows, company-hosted and

internal company events. Develop content for events as well as for other campaigns. Manage website content,updates and SEO program.

  • Management of global company events, webinars, tradeshows, speaking engagements, and award entries.
  • Oversee all aspects of company webinar program including conceptualizing topics, recruiting speakers, assisting in presentation creation, and content creation for invitation and email promotion. Also managed the live event including on air introductions, technical management, and live Q&A.
  • Content creation and editor for events promotions, emails, and all advertising and social media content.
  • Management and research of outside vendors for booth rental, creation and management, and other promotional items as needed for events and tradeshows.
  • Responsible for content creation for website and updates, as well as management of content for the SEO program.
  • Work with company’s PR firm to manage press releases, and social media advertising campaigns.
  • Manage internal partnership programs, creating collateral, landing pages, and specific events for promotion.
Mar 2010Oct 2012

(consultant) Manager of Marketing and Media Relations

TCG Consulting

Consultant for growing travel management consultancy firm, establishing branding, marketing standards, and media presence. Responsible for all communications internally and externally for the company. Creation of all collateral, web content, and bi-monthly newsletter. Extensive copy writing and editing work, developing original direct mail, company newsletters, and web and live event marketing pieces.

• Management of company events, speaking engagements, and award entries.• Editor for the company newsletter, ROI, and responsible for content, editing, copywriting, and list management.• Created all marketing email campaigns, composed copy, and managed the send and follow up process through Constant Contact.• Conceptualized and developed the company's first webinar program, hosting ten successful events for both US and international audiences in the first five months.

• Responsible for managing marketing budget and for creation and presentation of yearly marketing plans for the company.• Reworked all company collateral, creating basic company descriptions, an elevator pitch, and a corporate overview brochure.• Launched campaigns for the two new international offices in London and São Paulo, Brazil.• Managed all ongoing activities for all of TCG's office locations including tradeshow participation, specific marketing campaigns, and client meetings.• Responsible for the overall management of the company website, including conceptualizing the new site's set up and design.• Managed all outsource vendors including graphic designers, promotional items sourcing, printing companies, and software and technology dealers.• Purchased all media and advertising on behalf of TCG Consulting in the US and internationally.

Feb 2007Apr 2009

Marketing Communications Manager

Head of marketing department for 200+ person engineering consulting firm, overseeing all internal and external communications, events management, graphics, collateral development, product launches, website development, and branding standards.

·Develop and manage marketing strategy for company and each of five business

units, incorporating management objectives and company mission.

·Oversee all event management for internal and external company events including tradeshows, workshops, employee functions, seminars, and educational events.

·Manage the other members of the marketing team, including the Corporate Graphics Coordinator, Marketing Coordinator, Senior Marketing Coordinator, and Corporate Technical Writer.

·Edit or write copy for all collateral, newsletters, press releases and any printed or electronic pieces for the company.

·Establish graphic, promotional, and branding standards for the company.

·Oversee the reworking of all current collateral pieces, including rewriting and re-designing all pieces.

·Editor In Chief for the company external newsletter, News & Views, as well as the internal company newsletter, The Inside View.

·Develop and write process and procedures for company policy manual, including client relationship, sales, event, and cancellation policies.

·Create and execute creative marketing campaigns for all internal clients including HR and recruiting departments, as well as for product and business unit managers.

·Manage budget for marketing department, directing expenditures annually, and reporting budgeting plans to the company CFO.

·Head of CRM implementation program (Deltek Vision) for company, also creating and leading training program for all employees, and creating and executing internal marketing campaign.

May 2005Jan 2006

Director of Marketing

Pharma Services Network

Head of marketing and strategy for the company, and leader of developing marketing activities for eight clients in the pharmaceutical industry. Assisted in acquiring new business and in maintaining current client base. Helped CEO and other staff achieve new level of customer service and professionalism and higher level of marketing success. Developed new strategies for marketing, sales, and customer service.

· Directed all aspects of marketing strategy and planning for the company and for all clients of the company.

· Created yearly marketing plans for Pharma Services Network and for each client of the company as indicated in the client contracts.

· Hired and managed contract employees for such duties as graphic design, online event registration and print production as necessary.

· Managed the marketing budget for the company and for each of Pharma Services Network’s clients.

· Developed strategies for winning new international clients for Pharma Services Network, and worked with company executives on contract negotiation.

· Created and managed other profit centers for the company such as seminars, webinars, and e-learning portals.

· Provided marketing direction and guidance to client contacts.

· Managed monthly direct marketing programs for all clients including design direction, budgeting, copywriting, and client input.

Mar 2004Jan 2005

Marketing Programs Manager

·Managed all aspects of conferences and tradeshows for the company, including event promotion, logistics, and lead generation.

·Editor-in-chief of company newsletter, sent to over 1700 customers, prospects, and partners on a monthly basis.

·Responsible for contract negotiation with vendors for events, web conferencing, telecommunication, and web management.

·Developed new direct marketing campaigns and handled roll out and execution, leading to new lead generation.

·Managed webinar series development and execution, including topic development, and speaker management.

·Responsible for updates on company website, including press releases, events, and news items. Also created new content and additions to the website.

·Wrote copy for company website, newsletter, and tradeshow printed materials.

Apr 2001Jan 2002

Manager of Marketing Programs and Events

·While reporting directly to the Chief Marketing Officer and managing the programs and events teams, developed calendar and strategy for Kintana’s national and international conference, tradeshow, and seminar schedule.

·Developed new marketing programs and implemented systems over a three-month period improving lead generation and tracking, direct mail response, and internet campaign results by 30%.

·Created and implemented a new plan for marketing programs including live seminars and webinars to drive creation of leads for the sales force.

·While driving partner involvement in Kintana’s live seminar series, saved the company over $300,000 on seminars in the second and third quarter, while increasing attendance and leads by 40%.

·Worked with international marketing team and sales force to incorporate US marketing practices into international programs.

· Managed budget for all national and international marketing programs.

·Developed new practices for direct mail campaigns, lead tracking and distribution.

·Planned large-scale corporate events for internal employees.

Sep 2000Apr 2001

Marketing Events Manager

·Lead manager of national and international tradeshow program of 30-40 shows annually.

·Assisted in development and execution of the Sybase User Conference, Techwave, attended by over 4000 customers annually.

·Managed sponsorships, speaker’s bureau, and partner opportunities related to the tradeshow and conference program.

·Co-managed the Sybase Open Tennis Tournament in San Jose and the LPGA Big Apple Classic in New York along with other sports sponsorships hosted by Corporate Marketing.

Oct 1998Aug 2000

Marketing Events Manager

Responsible for all aspects of marketing for events, including promotions, direct mail, sponsorships, and logistics for tradeshows. Advanced the organization to a new level of marketing success by helping to create a brand identity for Fast ForWord, the company’s principal product. Wrote a strategic marketing plan and educated senior level and staff in marketing and events practices. Played a significant role in increasing corporate identity through Events Marketing and advertising. Reporting to the Vice President of Marketing, built the Company’s Trade-show and Events Department from 8 shows per year to 50. In addition, created the first bi-annual conference, which successfully hosted over 900 attendees.

·Managed all aspects of department’s growth including evaluating new trade show opportunities, hiring and training staff, upgrading presentation materials, and organizing all aspects of each show.

·Supervised an annual budget of 1.3 million dollars for National Events, conferences, and exhibit properties.

·Generated over 20,000 leads in one year, and managed new system for tracking and distributing leads to the sales force.

·Created three new exhibit booths through contracting with an exhibit design company. Saved company over $20,000 through multiple-bidding process and successful negotiations.

·Developed strategic marketing campaigns for corporate and product branding and supervised the roll out of these campaigns through Marketing Events.

·Implemented new process for managing shipments, logistics, staffing and events surrounding 50 National tradeshows annually.

·Managed internal staff and hired outside consultants as needed.

·Developed strategy and program for Bi-annual conference, including soliciting sponsorships, contracting exhibitors, and driving attendance of 800-1000 attendees. Handled all registration processes; managed development of printed materials and mass mailings for this conference.

·Planned and managed all Product Launch events, including pre-launch mailings, invitations, marketing, catering and promotions.

·Created and led specialized marketing campaigns for each trade show and event, planning strategy, giveaways and themes for each individual show.

Jun 1995Oct 1997

Outside Sales Representative

·Commitment Achiever, 1997

·Ranked eleventh in the country in unit/product growth--growing unit sales by 104.3%.

May 1994Jun 1995

Sales Representative

Sold advertising for the Winston-Salem Journal.

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