Accountable for the Sales (B2C & B2B), Marketing, and Customer Service areas for this regional telecommunication company that operates in Guatemala, El Salvador, Nicaragua and Costa Rica.
Formulated all strategic marketing and business development programs, revitalized/expanded a stagnant marketing and sales function, cultivated new strategic sales partnerships, installed more demanding performance metrics, and instituted aggressive go-to-market campaigns. Launched new service lines and products maintaining account relationships.
• Created the Internet JAPI brand in Central America opening more than 200 sales locations
• Enhanced Customer Service support in the region through the improvement of CRM, Teams and KPIs.
• Developed a strong sales force, exceeded retail sales plan by 15% and corporate sales plan by 20%.