Summary

Having established two national concepts from scratch in the indie music landscape on the web, I now wish to break into the seasoned digital marketing industry. With holistic experience in online brand conceptualization, acceleration and recall, I am learning to navigate the the complete digital marketing LUMAscape through search engine marketing, Display, TrueView, GSP and Social Media. My vision is to utilize this knowledge to contribute to the growth of the digital marketing economy for Australia by ensuring holistic client success across various industries.

Skillsets -

Thought Leadership, Vision Formulation, Brand Conception, Team Formation

Search Engine Marketing, Social Media Marketing, TrueView and Display

Data Mining, Database Handling, Data Analysis and Interpretation, VBA Macro Coding, Oracle, Microsoft SQL Server, MS Access, MS Excel, SQL Server Integration Development, Database Administration (Query Optimization), Enterprise Resource Planning Data Analytics, Micro and Macro Econometric Analysis

IBM Websphere Enterprise Service Bus Development, Application Testing and Management, Application Performance Evaluation and Monitoring

Mathematical background (Advanced Calculus, Differential Equations (Partial and Ordinary), Complex Analysis, Matrix Algebra)

Creative content writing for websites and print media, Offline Marketing, Organizing press conferences, Artist management, Brand Conception and Acceleration, Team Building and Project Management

Certifications

Certifications
Mar 2013 - Present

Harvard Leadership Essentials

Harvard Business School
Jun 2014 - Present

Adwords Fundamental and Advanced Search

Google
Jun 2014 - Present

Adwords Advanced Display Certification

Google
Mar 2012 - Present

IBM WebSphere ESB V7.0 Integration Developer

IBM

Education

Education
Jul 2009 - Jul 2009

Summer School

London School of Economics

Secured an A+ Grade in the course

Worked on a group Strategy Identification Project on Starbucks Corp and performed a financial analysis influenced by industrial trends thereby exploring strategic options

Jul 2007 - May 2011

Bachelor of Technology

Indian Institute of Technology, Bombay

Activities and Societies:

Institute Cultural Council - Music Secretary (Led 2 clubs and represented one entire cultural segment on campus for complete year - completed a long plagued recording studio project using creative methods)

Youth Saga (City wide initiative to spread AIDS awareness through graffiti art)

SAAZ (Led the institute Indian music club through major restructuring phase)

Senior Mentor for all music related events, led team to victory in the Performing Arts Festival 2011 in Music

Awards and Recognitions:

Hostel Cultural Citation 2011Institute Cultural Color 2009Hostel Cultural Color 2009,2010Hostel Performing Arts Festival Color 2010Special Mention in IBM-GBS Survey 2010

Apr 1995 - May 2007

HSC - CBSE

St. Xavier's Senior Secondary School

Received the highest honors from school in the form of:

Xavierite of the year 2007

Best All rounder 2006

School Crest and Flag Bearer 2007

School Head Prefect 2007

Activities and Societies: School Head Prefect, Science Club, Ex-rays (School Newsletter).

Work History

Work History
Mar 2014 - Present

Account Optimizer

Google

Industry : Mixture of Finance and some very interesting policy bound verticals constituting a client base of around 50 with a total of more than 550 accounts.

  • As a part of the Global Sales Support team, I work closely with in market sales teams to shape digital solutions that drive advertisers' strategic initiatives.
  • While serving Google's major advertising clients and agencies, we develop digital solutions that build their businesses and brands.
  • We partner closely with the Google Sales team who help Google's advertisers grow their business using Google's products (including search, display advertising and YouTube). 
Jun 2013 - Mar 2014

Consultant

Deloitte Consulting

Client : Enhancement engagement with a multinational technology and consulting corporation

  • One of only 4Analysts out of a batch of 270 to be promoted 1-2 years ahead of track to Consultant
  • Gained an SME status in application and SQL Server level integration development within a year
  • Owned enhancements in the automation/batch component catering to 130,000 global stake-holders
  • Trained and on-boarded senior experienced consultants as well as maintenance teams
  • Owned cross-team coordination tasks preparing project for successful CMMI and Architecture audits
  • Mentored 10 new lateral hires during their on-boarding phase as a part of the Buddy Program
Jun 2012 - Jan 2013

Founding Partner, Business Development

Be The Change Radio
  • Formulated a technology and design intensive platform to showcase Indian independent artists in the form of a web radio
  • Conceptualized and executed content acquisition process for the platform resulting in acquisition more than 500 bands and more than 1200 songs within first 6 months of operations
  • Virality of promotions led to discovery and subsequent interviews in Forbes magazine, Rolling Stone Magazine, Score Magazine and The Big M Magazine, leading publishers of music and or start up related content
  • Only music website to be featured (in it's beta phase) on the front page of Hindustan Times, in Indian Express, landing page of Rolling Stone India, Furtado's music news blog, CoolAge, Startup Today, The Tribune, Sound Box Magazine, DNA and many more adding upto total print valuation of 2.5 Million INR
  • Established online partnership with all major college festivals (Mood I Livewire, Sea Rock and Strawberry Fields) for sustained talent acquisition.
  • Introduced collaborative channels with mega shows like The Dewarists and The Music Project while developing corporate partnerships with companies like OKListen and What's The Scene
  • Business plan selected amongst the top 25 business plans out of 5200 entries of Eureka 2013, Asia's largest business plan competition
  • More than 120,000 unique visitors have visited the website since its inception with a peak traffic of 2500 users per day

Salient Media Coverage

Jun 2011 - May 2013

Business Technology Analyst

Deloitte Consulting
  • Worked on HR process restructuring projects for a leading American insurance firm and also for a leading multinational technology and consulting corporation
  • Developed complete message flow structures for the highly complex business logics using the integration tool IBM Websphere Enterprise Service Bus and SSIS
  • Provided the opportunity to work in the functional design tracking and transaction management processes of the project right from the requirement gathering phase
  • Act as Point of Contact for innovative tele-conferences organized for the the US-Global Office (New York)  volunteers to the initiative Lamp Post Kids, for Deloitte Consulting in India (out of Mumbai)
  • Developed expertise in multiple segments of the SDLC within the project ranging from Database Management, Business Intelligence Development, Build Management and Performance testing and tuning.
  • Personal story of achievements featured on the global Deloitte employee network website Deloittenet in an article titled "My Rock On Story"
  • Promoted to Consultant on fast track (1-2 years ahead of the rest of the batch)

            Team Terrific Award  2011            Individual Applause Award 2012

            Community Service Excellence Applause Award 2012

            Off-Beat Applause Award 2012

Spot Award 2013 (Given to 6 employees from the entire office across all service lines - was interviewed by the office MD in the All Hands Meeting - Personal Inspirational Stories Feature)

Jan 2012 - Feb 2013

Co-Founder and Overall Coordinator of Desh Raag

Rakshak Foundation
  • Formulated India's first national level patriotic original song competition, Desh Raag (www.deshraag.org), for promoting the values of patriotism and nationalism in youth of India
  • Designed the complete execution plan, proposal, positioning and structure of the event based on surveys and interviews done solely by myself
  • Coordinated a team of 7 volunteers spread across continents to execute this radical concept while securing alliances with Indian Ocean, Shankar Mahadevan, Prasoon Joshi and many such established brands
  • The event concluded its first phase with more than 200 registrations and 75 submissions in the first year of operations itself
  • Conceptualized a unique photography collaboration to showcase the new music revolution among the youth of the nation through a compilation of photos from all over the country
  • Led a team of 5 volunteers to successfully organize the live final event with top 5 bands performing in front of a 5000+ audience in collaboration with Mood Indigo 2012. Gained more than 200% increase in social media impressions for the upcoming bands
Apr 2010 - Jul 2010

Summer Trainee

Simulytics Services
  • Developed a data analysis model for over 2 million sales transactions for a large Indian FMCG paints manufacturing company
  • Analyzed order fulfillment patterns to identify correlations between orders of over 1000 SKUs
  • Identified top 6 pairs of correlated SKUs per distributor providing check for demand forecasting results thereby optimizing production
  • Performed a rejected order analysis on the sales transactions to analyze rejection patterns to highlight the most defaulting distribution centers to the client for further action
  • Worked on-site on an Enterprise Resource Planning implementation project for one of the largest pharmaceutical companies in the world
  • Strategized the efficient aggregation and validation of master data (Using master data management) used in the E.R.P. solution
Jun 2009 - Jun 2009

Summer Intern

Insultec

  • Involved in the design process (using AutoCAD) of a thermal insulation system for a power plant project in Papua New Guinea

  • Optimized costs for the insulation estimates and was involved in the tendering process for the same

Skills

Skills

Team Building and Leading

Built the team for the event Desh Raag and am currently helping coordinate operations of the team which is 7 members strong and is spread across the country and internationally   Built the Music council team for my tenure as Institute Music Secretary, leading 2 clubs and 3 conveners    Led the group of 13 prefects as the Head Prefect in the final year of high school after nominating them from a group of 273 individuals   Consistently involved with the team building process of mega events Surbahaar and Swar Sandhya for 3 continuous years in college (Teams in excess of 45 members)   Established the entire team for BC Radio with more than 11 members in departments ranging from social media, web and development, artist relations, business development and legal/finance.  

Digital Marketing

Aided in the establishment of two web based brands from scratch handling key aspects of organic SEO and SMM (Social Media Marketing). Worked extensively on paid SMM and then ventured into the realm of SEM, Display and YouTube. Currently well versed with all key digital marketing platforms and preparing myself to fully navigate the turbulent seas of the uni-device universe.

Data Analytics and Integration Development

Experience in the field of Software Design and Implementation with Proficiency in Services Integration and Data Analytics using IBM Websphere ESB, Microsoft Access and Relational Databases   Current role involves the integration of cloud and/or enterprise applications using middle-ware tools to enable seamless data & process communication   Expertise in programming in visual basic for macros for both MS Excel and MS Access through both practical training and research experience  

Creative Writing

Authored the complete representation across all media packages for Desh Raag (www.deshraag.org) : Social Media, Webstie, Brochure, Proposal Documents, Alliance Documents (MOU), Publicity Content, Media Articles, Press Releases, Press Note etc.   Developed a creative plot/story selected by game developing entrepreneurs for a game on which they are currently working   Article written about Lamp Post Kids, a community initiative being handled operationally by me at the Mumbai office, selected to be featured on the Global Community Involvement blog and Weekly Wire across Deloitte.   Contributed an article titled 'The Number 27' in The Opinion Magazine (3000+ Subscribers) Content writer for The Tribune which has a readership of 3,27,664 in Chandigharh, India itself.   Authored article to be published in Indian Express for Prudent Consultare.   Co-Author for posts on the BC Radio blog on the website of Score Magazine.

Music Performance

  1st position for 3 years in a row at IIMA's festival (Chaos) band events   2nd position at "Mantra" (biggest Hindi rock band competition) at Mood Indigo   3rd position at "Malhaar", the St. Xavier's festival's band event   Invited two years in a row for professional shows at D.Y. Patil College   Invited by "Radio Mirchi" for interview and acoustic performance  

Video Editing and Original Score Composition

  Curated the background score and edited the footage for the silent film "Khoon Chala", an effort to publicize Mood Indigo's blood donation drive in Mumbai   Edited and gave OSTs for 3 videos made at leisure for various freelance projects   Aided in the composition of a total of more than 20 original compositions and background scores for 4 scripts at IITB in the Performing Arts Festival, twice as band member, once as Music In-charge and once as Senior Mentor for music   Curated the background score for an in development game building on medieval and suspense elements

Scholarships and Academic Honors

A+ Grade at the London School of Economics in Strategic Management

Top 1% in the state round of the Indian Physics Olympiad

Awarded the prestigious K.V.P.Y. (Kishore Vaigyanik Protsahan Yojana) Scholarship

Awarded the National Talent Search Examination Scholarship

4th in the State Level Science Talent Search Examination